Welcome to your Sunday recap of the week’s most important developments in trademark and brand protection.<\/p>\n
From global policy developments to innovative enforcement strategies, here’s what shaped the IP landscape this week.<\/p>\n
This Week\u2019s Must-Read<\/p>\n
AI shopping tools: ChatGPT and Chinese rival e-commerce risks<\/a> (7 August)<\/p>\n As AI platforms integrate shopping functions, brands face fresh challenges in protecting their intellectual property.<\/p>\n In-House Perspectives<\/p>\n Rockit\u2019s general counsel on defeating \u201csophisticated\u201d China counterfeits<\/a> (5 August)<\/p>\n The miniature apple brand’s top lawyer shares lessons from a trade dress win in China.<\/p>\n From the Courts<\/p>\n Influencers among top plaintiffs driving US trademark dispute surge<\/a> (8 August)<\/p>\n Data analysis finds seven of the top 10 trademark plaintiffs in H1 2025 were female lifestyle influencers, as filings remain on track for a nine-year high.<\/p>\n Supreme Court principles for protecting non-traditional marks in T\u00fcrkiye<\/a> (5 August)<\/p>\n A number of Supreme Court rulings set important precedents for protecting non-traditional marks.<\/p>\n Brand Protection Intelligence<\/p>\n Penn State\u2019s royalty-free FOR THE KIDS agreement<\/a>\u00a0(7 August)<\/p>\n A legal challenge to Pennsylvania State University\u2019s FOR THE KIDS registration has ended with an innovative royalty-free licensing framework.<\/p>\n AI adoption reaches \u201ccritical mass\u201d in IP, but sticking points remain<\/a> (5 August)<\/p>\n A new report looks at the integration of AI into trademark and broader IP practice, revealing significant opportunities and concerns.<\/p>\n Apple v Apple Cinemas; NFL infringement claim; Meta DMCA dispute<\/a> (8 August)<\/p>\n Our weekly news digest includes Cartier imitations and stronger inspections of counterfeit Labubu products.<\/p>\n Government & Policy<\/p>\n Founder of new US bar association calls for greater platform liability<\/a> (6 August)<\/p>\n The Strategic Alliance for Fair E-commerce\u00a0aims to crack down on offshore IP infringers flooding US online marketplaces, as lawyers call for federal legislation.<\/p>\n Navigating the Madrid Protocol in Africa<\/a>\u00a0(7 August)<\/p>\n A strategic combination of international registrations and national or regional filings is often required to ensure strong protection across the continent.\u00a0<\/p>\n New administrative sanctions against counterfeit medical devices in T\u00fcrkiye<\/a> (6 August)<\/p>\n Steep administrative fines for counterfeit medical devices signal a tougher stance on IP enforcement and a stronger commitment to safeguarding public health.<\/p>\n Brazil fast-track trademark service; DKPTO support scheme update; T\u00fcrkiye filings<\/a>\u00a0(6 August)<\/p>\n Our weekly IP office updates see India and the UK signing a two-year cooperation plan, and CIPO ending accelerated examination for picklist applications.<\/p>\n Maldives trademark bill; Thailand takedowns; US Block BEARD Act<\/a> (4 August)<\/p>\n WTR\u2019s monthly legislation watch tracks major policy developments from around the world.<\/p>\n Don\u2019t Miss Out<\/p>\n Join WTR in S\u00e3o Paulo for Latin America\u2019s premier IP summit<\/a> (9 August)<\/p>\n The programme is live for WTR and IAM’s world-class regional event.<\/p>\n Case Law & Legal UpdatesThe strategic role of bad faith and notoriety in nullity actions against confusingly similar trademarks<\/a>\u00a0(Ecuador)An IMPOSSIBLE appeal? General Court finds no likelihood of confusion\u00a0<\/a>(European Union)Glaxo\u2019s 3D mark for inhaler shape: decade-long invalidity proceedings, five decisions \u2013 and still pending\u00a0<\/a>(European Union)Numerical trademark tussle: LIV.52 prevails over LIV-333 before Delhi High Court<\/a>\u00a0(India)Swiss company Wenger unsuccessful in dispute over Swiss flag-like sign<\/a>\u00a0(Japan)Introduction of two new copyright instruments \u2013 what you need to know\u00a0<\/a>(Nigeria)VEGAP v MANGO: transformation of works of art into NFTs constitutes copyright infringement<\/a>\u00a0(Spain)Confiscation of manufacturing equipment: a major deterrent for counterfeiters<\/a>\u00a0(T\u00fcrkiye)Trademark appeal dismissed following issues related to AI use\u00a0<\/a>(United Kingdom)Federal Circuit not COMFY with jury\u2019s trademark infringement verdict<\/a> (United States)<\/p>\n","protected":false},"excerpt":{"rendered":"Welcome to your Sunday recap of the week’s most important developments in trademark and brand protection. 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