{"id":727415,"date":"2026-06-26T15:15:14","date_gmt":"2026-06-26T15:15:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/727415\/"},"modified":"2026-06-26T15:15:14","modified_gmt":"2026-06-26T15:15:14","slug":"iheartmedia-to-serve-as-local-reseller-for-amazon-ads","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/727415\/","title":{"rendered":"iHeartMedia To Serve As Local Reseller For Amazon Ads"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/06\/iheartmedia.jpg\" alt=\"iHeartMedia\" width=\"200\" height=\"200\" class=\"alignright size-thumbnail wp-image-297860\"  \/>iHeartMedia announced today it will serve as a local reseller of Amazon\u2019s audio and video inventory including Prime Video, Twitch, Amazon Music, Fire TV and Alexa.<\/p>\n<p>iHeart customers will also be able to leverage Amazon DSP including Amazon\u2019s authenticated first-party shopping, browsing and streaming signals across iHeart\u2019s owned-and-operated digital inventory both locally and nationally, including digital, audio, podcasts and creator-led content, \u201ccreating a more unified path for advertisers to activate multi-platform campaigns at scale\u201d.<\/p>\n<p>iHeart says that incorporating Amazon\u2019s authenticated signals into iHeartMedia\u2019s premium inventory allows advertisers to access solutions supported by real shopping insights. These signals help improve relevance and performance across campaigns for enhanced audience planning, targeting, and measurement, all while creating flexible, integrated programs designed to deliver both scale and precision.<\/p>\n<p>iHeartMedia Chief Business Officer Lisa Coffey said, \u201cAdvertisers are increasingly looking for media solutions that combine scale, intelligence and simplicity across channels. By combining Amazon Ads\u2019 shopping insights and advertising technology with iHeart\u2019s audio leadership, we\u2019re creating a more seamless, data-informed way for brands to create more effective campaigns across sound and sight.\u201d<\/p>\n<p>Amazon Ads Head of Local Ad Sales Jenn Donohue commented, \u201cThis expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes. Together, we\u2019re making it easier for advertisers to activate campaigns across premium audio and streaming environments while leveraging signals that support smarter planning, targeting, and performance.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"iHeartMedia announced today it will serve as a local reseller of Amazon\u2019s audio and video inventory including Prime&hellip;\n","protected":false},"author":2,"featured_media":603256,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[88,216],"class_list":["post-727415","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/727415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=727415"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/727415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/603256"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=727415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=727415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=727415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}