{"id":729749,"date":"2026-06-27T19:24:19","date_gmt":"2026-06-27T19:24:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/729749\/"},"modified":"2026-06-27T19:24:19","modified_gmt":"2026-06-27T19:24:19","slug":"ferrari-luce-launches-in-china-at-586600-usd-all-88-cars-sell-out-immediately","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/729749\/","title":{"rendered":"Ferrari Luce launches in China at 586,600 USD, all 88 cars sell out immediately"},"content":{"rendered":"

Ferrari unveiled the controversial Luce EV sedan<\/a> in Rome in late May. Now, it\u2019s been officially launched in China with a retail price of 3,988,000 yuan, or 586,600 USD. The Chinese market is receiving 88 Luce allocations, which have allegedly all been sold out.<\/p>\n

This comes as the Italian supercar brand faces reduced market share<\/a> in the world\u2019s largest auto market, coinciding with the emergence of Chinese home-grown supercars like the Yangwang U9. At the same time, ownership costs for luxury ICE cars in China are also rising, though this may not significantly impact Ferrari\u2019s target buyers.<\/p>\n

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\nFerrari\u2019s announced pricing of 3,988,000 yuan, or 586,600 USD. <\/p>\n

Luce\u2019s China pricing includes an unexpected ~7% discount relative to its European price of 550,000 euros (626,000 USD). For comparison, the entry-level Amalfi grand tourer starts at 202,459 GBP (267,000 USD) in the UK, but with higher displacement and luxury taxes, Chinese prices reach 2,598,500 yuan (382,000 USD).<\/p>\n

Rumours claimed the Luce was a \u201cbrand loyalty test,\u201d letting buyers accelerate access to exclusive models by purchasing the EV sedan. Ferrari\u2019s chief marketing officer officially denied this via The Drive, and the statement is expected to apply to the Chinese market as well.<\/p>\n

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\nThe exterior and interior of the Luce. Credit: Yiche<\/p>\n

Comparing specs<\/p>\n

For those outside Ferrari\u2019s sphere of influence, the most obvious Chinese EV comparison to the Luce is BYD\u2019s Yangwang U9<\/a>. This half-price supercar charges faster, accelerates quicker to 100km\/h, and delivers 200+ more hp to all four wheels.<\/p>\n

Beyond the U9, another competitor is GAC\u2019s Hyptec SSR<\/a>. Its prices start at 1,286,000 yuan (189,200 USD), which equates to three SSRs for the cost of one Luce. The SSR has higher power and acceleration figures, with higher trims capable of the 0-100 km\/h sprint in 1.9 seconds.<\/p>\n

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\nThe Yangwang U9 and the Hyptec SSR. Credit: Yangwang & GAC<\/p>\n

ModelFerrari LuceYangwang U9Hyptec SSR0 -100 km\/h (claimed)2.5 seconds2.36 seconds2.3 secondsTotal Power772 kW (1036 hp)960 kW (1287 hp)900 kW (1207 hp)Fast Charging Power350 kW500 kW 160 kW (unofficial)Battery Size122 kWh80 kWh74.7 kWhWeight2260 kg2480 kg1990 kgChinese Pricing586,600 USD264,800 USD189,200 USDCompiled by CarNewsChina.<\/p>\n

Does the Luce have any Chinese rivals?<\/p>\n

Unlike the U9 and SSR, the Luce is not a supercar. Ferrari positions it as a 5-seater grand tourer, not a performance machine. Chinese EV GTs like BYD\u2019s Denza Z9 GT offer better specs, but the wide price gap means there\u2019s even less overlap in buyers.<\/p>\n

It\u2019s highly unlikely that the 88 Chinese buyers cross-shopped any of BYD or GAC\u2019s offerings before pulling the trigger. Status symbols are still in demand in the country, though there has been a gradual shift toward domestic Chinese offerings over the years.<\/p>\n

The Luce indicates there is a viable niche for catering to China\u2019s ultra-rich, who still seek vehicles that embody wealth and exclusivity. Coverage from Chinese media provides insight into this. Speedsters states that a Luce represents \u201c4 million RMB on wheels,\u201d which instantly signals that the owner belongs to China\u2019s wealthiest 1%.<\/p>\n

China\u2019s latest cars deliver better specs at lower prices, traits likely to be overlooked by cash-flush buyers seeking engagement and passion. Its automotive industry has also leapfrogged, but it remains to be seen whether its cars can translate engineering prowess into marketable emotion.<\/p>\n

Source: Ferrari<\/a>, Speedsters<\/a>, The Drive<\/a><\/p>\n

Recommended for you<\/p>\n

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Ex-Nio & GWM designer explains what\u2019s wrong with Ferrari Luce<\/p>\n

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Think Ferrari Luce is ugly? Ferrari built it to win back China, not you<\/p>\n

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