{"id":732816,"date":"2026-06-29T12:27:10","date_gmt":"2026-06-29T12:27:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/732816\/"},"modified":"2026-06-29T12:27:10","modified_gmt":"2026-06-29T12:27:10","slug":"the-hella-atrocious-history-of-college-footballs-most-daring-uniform-designs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/732816\/","title":{"rendered":"The \u2018hella atrocious\u2019 history of college football\u2019s most daring uniform designs"},"content":{"rendered":"<p>Editor\u2019s note:\u00a0As the World Cup continues in the United States for the first time since 1994,\u00a0The Athletic\u00a0is looking back at college sports in the 1990s and how much has changed since then.<\/p>\n<p>Former Arkansas receiver JJ Meadors is remembered in Fayetteville for three things.<\/p>\n<p>No. 1 is his game-winning catch on fourth down to beat Alabama early in the 1995 season. No. 2 is being part of the first Hogs team to reach the SEC Championship Game that same year.<\/p>\n<p>And No. 3 is <a href=\"https:\/\/twitter.com\/CoachDanCasey\/status\/1781343196598911260\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">a photo of him wearing one of the strangest jerseys in college football history<\/a>, with two giant Razorback logos on the fronts of his shoulders. It enjoys Internet immortality and a permanent place in the debate of the oddest football fashion choices ever.<\/p>\n<p>\u201cThose jerseys were just hella atrocious,\u201d Meadors says with a laugh. But he still has his in storage at his mom\u2019s house in Texas, and he\u2019s not giving it up as its value rises.<\/p>\n<p>Before alternate jerseys became commonplace, the 1990s were a time of uniform experimentation across all sports. And before Nike and Oregon changed college football jersey culture, a short-lived company called Apex One shook things up like never before.<\/p>\n<p>Arkansas wasn\u2019t alone with giant logos on its shoulders. Minnesota and Wisconsin did the same, while Iowa sported an even more unusual look, all from Apex One. The concepts flew too close to the sun, but they laid the path for the many unusual alternate jerseys that would flood college football in the 21st century.<\/p>\n<p>\u201cI always say 1986-96 is the pinnacle of American sportswear,\u201d said Ernest Wilkins, a sportswear collector and writer\/host of <a href=\"https:\/\/www.gamedaygrails.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Gameday Grails<\/a> on social media.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7404456 size-full\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/06\/20260626132749247_0002-e1782683626105.jpg\" alt=\"Arkansas football players run out of the tunnel before a 1994 game.\" width=\"1286\" height=\"858\"  \/><\/p>\n<p>\n      Meadors (1) and the Razorbacks sported eye-catching Apex One jerseys in 1994. (Courtesy of University of Arkansas)<\/p>\n<p>Because these mid-90s jerseys emerged right before the proliferation of the internet, with only a few photos easily discoverable via Google search, they almost don\u2019t look real. One of the findable images is Meadors from a photo shoot before the season, which is why he still hears about it.<\/p>\n<p>\u201cEvery year at some point during the season, that picture will get posted,\u201d he said, \u201cand I get a kick out of it.\u201d<\/p>\n<p>Apex One was founded in 1989 by former Adidas executives Joseph Kirchner and Michael Lewis, who had a new strategy: Rather than marketing to consumers first, they would sign with professional teams and see the awareness trickle down. In 1990, they got a licensing deal with the NFL for certain team jerseys, jackets and more. By 1994, they\u2019d added additional pro leagues as well as several college sports teams. Today\u2019s fans may more easily recognize Starter jackets; Apex One was Starter\u2019s main rival.<\/p>\n<p>The company leaned into being flashy and different. You might remember those Dallas Cowboys jerseys with the giant stars on the upper shoulders, which were also worn in the movie \u201cLittle Giants.\u201d Those were the Apex One Cowboys jerseys, the logo front and center on the movie poster. The company\u2019s sales rose from $9 million to $100 million in five years, according to reports at the time.<\/p>\n<p>\u201cIt was this rare situation where you had multiple American small businesses all having licenses with the major four leagues going against the global giants,\u201d Wilkins said.<\/p>\n<p>Word got to Iowa football coach Hayden Fry that Apex One was interested in college gear. It was Fry who\u2019d moved Iowa to the Pittsburgh Steelers look in 1979, so another change intrigued him. Greg Morris and other Hawkeyes equipment staffers flew to New Jersey on a day trip to get the pitch. Morris was impressed with the company\u2019s energy. The original plan was just sideline gear, but it grew to include jerseys they never could\u2019ve imagined: tapered yellow bars rising across the upper chest and shoulders, a tigerhawk logo at Fry\u2019s insistence and \u201cHawkeyes\u201d spelled out on the left side of the chest. It made for a busy look.<\/p>\n<p>\u201cThey\u2019d never been a part of college football,\u201d said Morris, who spent 44 years at Iowa and retired in 2024. \u201cI couldn\u2019t tell you where they came up with that idea.\u201d<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7398800 size-full\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/06\/unis-2-e1782507246962.jpg\" alt=\"Iowa football players line up wearing white jerseys with tapered yellow bars on the shoulders during a game in the mid-1990s.\" width=\"1500\" height=\"1001\"  \/><\/p>\n<p>\n      The \u2018banana peel\u2019 jerseys left a lasting impression on Iowa fans and football fashion critics alike. (Courtesy of University of Iowa)<\/p>\n<p>The jerseys were revealed on a one-hour local television show and garnered mixed reviews. Morris didn\u2019t like them, but at least they were produced in Waterloo, Iowa.<\/p>\n<p>\u201cThey may look a little bit wild,\u201d Fry said, <a href=\"https:\/\/www.thegazette.com\/sports\/college\/iowa-football\/when-the-iowa-football-uniforms-took-wing\/article_e5af88a6-7d9d-5c66-92f9-235286b4968b.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">according to reports at the time<\/a>. \u201cBut today with the way the young people think, they certainly enjoy them. \u2026 Those stripes on the top make them look like they\u2019re flying. What\u2019s really nice is when those linemen get down, lined up shoulder-to-shoulder, they look like three rails on a railroad track.\u201d<\/p>\n<p>They would become known, affectionately or unaffectionately, as the \u201cbanana peel\u201d jerseys.<\/p>\n<p>Minnesota\u2019s Apex One jerseys included two large \u201cM\u201d logos on the front of each shoulder, as part of a three-year deal with the company. Arkansas followed the same model, with two big hogs.<\/p>\n<p>\u201cThey believe this is going to be the style of the future,\u201d Razorbacks coach Danny Ford said at the time.<\/p>\n<p>But stepping on the field in them \u2014 especially in the southern heat \u2014 proved to be a problem.<\/p>\n<p>\u201cI didn\u2019t want to say this, but they were made of the heaviest and thickest material,\u201d Meadors said. \u201cAfter the first game, they took both my jerseys to a seamstress and cut the sides out into a shimmel shirt to help me out. Three or four guys had theirs altered. \u2026 We played Mississippi State, it was pouring raining, and those jerseys felt like they weighed 25 pounds.\u201d<\/p>\n<p>Minnesota players also complained they were hot and heavy. The jackets and sideline gear were nice, but the jerseys were an issue. In that 1994 season, Arkansas went 4-7, Iowa went 5-5-1 and Minnesota went 3-8, all slightly worse records than the year before. Meadors remembers opposing fans making fun of them during every road game.<\/p>\n<p>Wisconsin also planned to use an Apex One jersey with giant shoulder logos for the Hall of Fame Bowl, but the jerseys weren\u2019t produced in time. It proved to be an omen.<\/p>\n<p>In 1995, on the verge of going out of business, Apex One was sold to Converse. Its gear had been popular, but its endorsement deals were too costly, and it didn\u2019t have the infrastructure to keep up with orders. The brand was shut down later that year.<\/p>\n<p>That left schools in an awkward position. They still had these relatively new uniforms at a time when schools didn\u2019t change jerseys as often as they do today. Arkansas was able to move back to the normal-looking Apex jerseys they\u2019d worn in 1993, but Iowa and Minnesota wore their new fits for another year, some without the Apex patch on them.<\/p>\n<p>Wisconsin, meanwhile, partnered with Starter, which took Apex One\u2019s unused Badgers jerseys, made some slight tweaks and put a Starter logo on them. The Badgers used them for the 1995 opener against Colorado.<\/p>\n<p>\u201cThe players liked them,\u201d former head coach Barry Alvarez said this June. \u201cThat\u2019s who I try to satisfy.\u201d<\/p>\n<p>It was Alvarez who had commissioned and selected the still-in-use \u201cMotion W\u201d logo just a few years prior, hoping to change the image and losing culture of Wisconsin football. Now it was prominently on these jerseys in an eye-popping way.<\/p>\n<p>Then the Badgers lost 47-3 to Colorado in a Top 25 matchup, and the feelings changed.<\/p>\n<p>\u201cWe never wanted to wear those again,\u201d said former quarterback Darrell Bevell, now a coach with the Carolina Panthers. \u201cThey were horrible, ugly, all those things, but a lot of it was tied emotionally to the win or loss. There\u2019s always a chance if you win that you wear it again, like we did with red pants.\u201d<\/p>\n<p>The 1995 Iowa team improved to 8-4, while the Gophers slipped to 3-8. Maybe the uniforms played a role in the lack of success, maybe they didn\u2019t, but the poor play turned fan sentiment against them even more. Either way, Apex One was gone, and Converse wanted to pull out of football, so the schools moved to other brands.<\/p>\n<p>These bizarre uniforms have since been lost to history. While pro sports leagues have leaned back into goofy throwbacks, especially those of the 1990s NBA, college football hasn\u2019t done the same.<\/p>\n<p>That was, until 2019, when Nike and Iowa brought back the banana peels for one game against Penn State. The yellow jerseys featured black bars at the top and dropped the logo and text of the Apex One originals. Morris, after being there for the originals in the mid-1990s, thought he\u2019d never see them again. (The Hawkeyes, once again, lost while wearing them.)<\/p>\n<p>\u201cI was surprised,\u201d Morris said of their return. \u201cBut (head coach Kirk Ferentz) is always open to his team. He brought it to the group, and they said let\u2019s do it for a game.\u201d<\/p>\n<p>Meadors noticed when Iowa brought those jerseys back. A part of him would like to see Arkansas do the same. In a Fayetteville shop a few months ago, he saw some old Apex One Arkansas gear with a price that shocked him. When Meadors told the collector that he had a bunch of the same gear in storage, the collector asked to buy it from him.<\/p>\n<p>\u201cI guess it\u2019s considered vintage,\u201d the former receiver said.<\/p>\n<p>Meadors won\u2019t do it. It still means something. Bevell believes he still has his \u201cugly\u201d Wisconsin jersey as well. Because the Apex One gear had such a brief run, it\u2019s difficult to find, making any pieces much more interesting to collectors like Wilkins. Many fans don\u2019t even believe they were real game jerseys.<\/p>\n<p>Maybe they were ahead of their time. Maybe it was too much change for a sport that leans heavily on tradition. Still, in a sport where bizarre outfits have become commonplace, these looks went outside the box before it was cool.<\/p>\n<p>\u201cPeople look back, and it might be gaudy,\u201d Wilkins said of Apex One\u2019s designs, \u201cbut it\u2019s iconic.\u201d<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Editor\u2019s note:\u00a0As the World Cup continues in the United States for the first time since 1994,\u00a0The Athletic\u00a0is looking&hellip;\n","protected":false},"author":2,"featured_media":732817,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[19503,1607,690,399,13427,13423,398,396,397,99,1794,7561],"class_list":["post-732816","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ncaa-football","tag-arkansas-razorbacks","tag-college-football","tag-culture","tag-football","tag-iowa-hawkeyes","tag-minnesota-golden-gophers","tag-ncaa","tag-ncaa-football","tag-ncaafootball","tag-sports","tag-sports-business","tag-wisconsin-badgers"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/732816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=732816"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/732816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/732817"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=732816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=732816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=732816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}