{"id":735183,"date":"2026-06-30T16:56:11","date_gmt":"2026-06-30T16:56:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/735183\/"},"modified":"2026-06-30T16:56:11","modified_gmt":"2026-06-30T16:56:11","slug":"wisconsin-announces-jersey-patch-sponsorship-deal-with-culvers-for-football-basketball","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/735183\/","title":{"rendered":"Wisconsin announces jersey patch sponsorship deal with Culver’s for football, basketball"},"content":{"rendered":"

Wisconsin Athletics<\/a> is taking another step into the evolving landscape of college sports. On Monday, the school announced<\/a> an expanded partnership with Culver\u2019s<\/a> that makes the Wisconsin-based restaurant chain the first jersey patch sponsor<\/a> in program history for Badger football, men\u2019s basketball and men\u2019s hockey.\u00a0<\/p>\n

The agreement<\/a> deepens a relationship that has lasted more than 25 years while also creating new NIL opportunities for Wisconsin student-athletes. According to the university, the partnership will provide significant resources to help support the future of Badger Athletics.\u00a0<\/p>\n

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The Culver\u2019s logo will make its on-field debut when Wisconsin opens the 2026 season against Notre Dame at Lambeau Field on Sept. 6. Wisconsin officials described the agreement as a transformational partnership between two of the state\u2019s most recognizable brands.<\/p>\n

\u201cThere are few things more quintessentially Wisconsin than Culver\u2019s,\u201d Deputy Athletic Director and Chief Revenue Officer Mitchell Pinta said in a statement<\/a>. \u201cThis partnership is a natural fit for our jersey sponsorship\u2014it\u2019s a beloved brand among Badgers and a longtime partner of Wisconsin Athletics.<\/p>\n

\u201cBeyond the sponsorship, Culver\u2019s will play an active role in engaging and creating meaningful opportunities for our student-athletes.\u201d<\/p>\n

The expanded agreement goes well beyond uniform branding. In addition to serving as the new jersey patch sponsor, Culver\u2019s will continue its presence inside the Kohl Center as the on-court logo partner.\u00a0<\/p>\n

The company will also collaborate with Wisconsin student-athletes through NIL opportunities and produce original content designed to strengthen engagement with the Badgers\u2019 fan base.<\/p>\n

Moreover, Culver\u2019s co-founder Craig Culver said the partnership reflects the company\u2019s longstanding ties to the university and the state: \u201cWe\u2019ve always believed the best moments happen when friends and family come together over a meal at home, or in the restaurants, or in the stands cheering on their favorite team,\u201d Culver said<\/a>.\u00a0<\/p>\n

\u201cFrom the field to the court to the ice, Culver\u2019s is proud to stand beside these world-class student-athletes and to celebrate every moment right alongside the families and fans across Wisconsin who love them.\u201d<\/p>\n

The partnership was facilitated by Learfield\u2019s Badger Sports Properties, Wisconsin\u2019s exclusive multimedia rights holder.<\/p>\n

\u201cThe Badgers and Culver\u2019s are among the most recognizable brands in the state, but more importantly they share deeply paralleled commitments to serving the communities and people of Wisconsin,\u201d Badger Sports Properties Vice President and General Manager Scott Silvestri said<\/a>. \u201cWe\u2019re thrilled to expand our partnership with Culver\u2019s and strengthen their impact on Wisconsin Athletics and the Badger family.\u201d<\/p>\n

As schools across the country continue to pursue new revenue opportunities in the NIL era, jersey patch sponsorships have become increasingly common throughout college athletics.\u00a0<\/p>\n

Wisconsin now joins that growing list, while pairing with one of the state\u2019s most recognizable companies in a deal that extends far beyond game day and is expected to benefit Badger student-athletes for years to come.<\/p>\n

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