{"id":73684,"date":"2025-08-11T02:51:10","date_gmt":"2025-08-11T02:51:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/73684\/"},"modified":"2025-08-11T02:51:10","modified_gmt":"2025-08-11T02:51:10","slug":"redstone-era-for-paramount-and-cbs-ends-with-little-fanfare-column","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/73684\/","title":{"rendered":"Redstone Era for Paramount and CBS Ends With Little Fanfare (Column)"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor the Redstone clan, the end with Paramount Pictures came much as it began 31 years ago \u2013 victory achieved after a long, bitter and highly public fight over a Hollywood institution.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThis time around, the win for <a href=\"https:\/\/variety.com\/t\/shari-redstone\/\" id=\"auto-tag_shari-redstone\" data-tag=\"shari-redstone\" rel=\"nofollow noopener\" target=\"_blank\">Shari Redstone<\/a> was securing the ability to sell Paramount Pictures, CBS, Paramount+, MTV, Nickelodeon and other legacy cablers to <a href=\"https:\/\/variety.com\/t\/david-ellison\/\" id=\"auto-tag_david-ellison\" data-tag=\"david-ellison\" rel=\"nofollow noopener\" target=\"_blank\">David Ellison<\/a>\u2019s Skydance Media. The battle came at great cost, especially for CBS.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSkydance paid about $8 billion in total for <a href=\"https:\/\/variety.com\/t\/paramount-global\/\" id=\"auto-tag_paramount-global\" data-tag=\"paramount-global\" rel=\"nofollow noopener\" target=\"_blank\">Paramount Global<\/a>. In 1994 \u2014 after a 10-month slog of outmaneuvering rival suitors that include Barry Diller, QVC, John Malone and then-powerful telco BellSouth \u2013 Sumner Redstone closed the deal for Paramount Pictures alone at $9.5 billion \u2013 that\u2019s $19.5 billion in today\u2019s dollars, adjusted for inflation.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tA generation ago, Sumner Redstone was manifestly energized and emboldened by the obstacles that he overcame to secure his prize of owning one of Hollywood\u2019s foundational studios. For his daughter Shari Redstone, the handover to Skydance Media came with far less fanfare. And it came <a href=\"https:\/\/variety.com\/2020\/tv\/news\/sumner-redstone-dead-97-viacom-cbs-paramount-1234732722\/\" rel=\"nofollow noopener\" target=\"_blank\">five years nearly to the day after Sumner Redstone\u2019s death at 97.<\/a><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe company that Skydance just bought is endowed with sui generis assets \u2013 most notably, Paramount Pictures and CBS, brands that have been part of the nation\u2019s media fabric for more than a century. They are irreplicable. But the company that ended its run as Paramount Global has been hobbled the macroeconomic changes that have rocked all of media and entertainment. None have been more disrupted than the legacy studios that defined Hollywood\u2019s first century. And none more so, for so many reasons, than Paramount Global.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe timing of the sale brings a bookend to the decade that Shari Redstone spent cleaning up the very big mess made by her father in his waning years at the helm of his Viacom empire. Sumner Redstone, who started out with a chain movie theaters in New England, acquired CBS in 2000 and put it under the Viacom umbrella. Six years after that, Sumner changed his mind and decided Viacom and CBS should operate separately, albeit both under his firm control.<\/p>\n<p>\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/variety.com\/wp-content\/themes\/pmc-variety-2020\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/08\/clipping0-2025-08-09T164714.571.jpg\" alt=\"\" data-lazy- data-lazy- height=\"952\" width=\"1024\"\/><\/p>\n<p>\t\t\t\t\tSumner Redstone\u2019s journey to buy Paramount Pictures was just starting when he struck the deal in September 1993. The pricetag would climb by more than $1 billion after the bidding wars were done.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tShari Redstone came back into the picture in a big way in the fall of 2015 when her 90-something father went into physical decline at Beverly Park compound. By many accounts \u2014 including the excellent reportage in the 2023 book \u201cUnscripted\u201d by James B. Stewart and Rachel Abrams \u2014 Shari stepped into a storyline worthy of \u201cDallas\u201d or \u201cDynasty.\u201d Scheming girlfriends, questionable business partners, a fleet of lawyers and consultants gorging themselves on fees and a whole lot of other jockeying around Sumner Redstone\u2019s fortune and his business empire. With all of this internal drama, it was no wonder at all that Paramount began to suffer from neglect and a lack of vision. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLISTEN: <a href=\"https:\/\/variety.com\/2025\/film\/news\/paramount-pictures-adolph-zukor-david-ellison-daily-variety-1236481512\/\" rel=\"nofollow noopener\" target=\"_blank\">A Deep Look at Paramount Pictures \u2014 What\u2019s Next for the House That Adolph Zukor Built and David Ellison Just Bought<\/a> (\u201cDaily Variety\u201d podcast)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tShari Redstone\u2019s methodical march through the obstacles in her way to sorting out the future of her family\u2019s empire is now a significant part of the Redstone family legend. <a href=\"https:\/\/variety.com\/2016\/biz\/news\/sumner-redstone-viacom-cbs-shari-manuela-herzer-philippe-dauman-1201886689\/\" rel=\"nofollow noopener\" target=\"_blank\">(See this timeline we published in 2016 on the events of the preceeding 12 months.) <\/a>In that process, Shari became convinced that she needed to reunite Viacom and CBS for the sake of the company. She achieved this in 2019, steering around more than a few roadblocks. Those included the fierce opposition of former CBS CEO Leslie Moonves, before he was forced out in 2018 amid a wave of sexual harassment allegations from his past.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWith the benefit of hindsight, it\u2019s crystal clear that CBS would have been better off remaining on its own, if only to be a more attractive acquisition target to a strategic buyer. I know I\u2019m not the only one in the biz who wonders about what the industry landscape would look like today if Time Warner had acquired CBS circa 2016, rather than selling itself to AT&amp;T.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNow, after enduring another Shakespearean drama cycle involving President Trump, \u201c60 Minutes\u201d and an FCC chief on a MAGA mission, Shari Redstone has handed the keys to the new ownership regime led by David Ellison.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tEllison, not unlike Sumner Redstone, has skillfully parlayed his Skydance Media into the vehicle to acquire a much larger concern. Part of what he bought was Shari Redstone\u2019s iron-clad control of Paramount Global. David Ellison and his father, Oracle billionaire Larry Ellison own about 70% of the equity in the newly minted Paramount Skydance, and they control 100% of the voting power. The Melrose lot is the Ellisons\u2019 playground now.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Ellison family had the resources to help CBS stand tall against the meritless lawsuit against \u201c60 Minutes\u201d that President Trump used to pummel the company over the past year. They could\u2019ve have stood up for the veracity of the content that Sumner Redstone prized so much that he famously declared \u201cContent is King.\u201d Not this time. To pave the way for FCC approval, Paramount Global wrote Trump a $16 million check to settle the suit. As a lifelong CBS News viewer, it\u2019s been hard to watch the mighty Eye be left bruised by business imperatives.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAfter formally closing the deal on Aug. 7, David Ellison made his first stop as the new boss to CBS News\u2019 operations on West 57th Street. That was a smart move, for optics and otherwise. It shows Team Ellison recognizes the severity of what\u2019s transpired for CBS News.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAs a new King of Content takes the Paramount throne, here\u2019s hoping Ellison understands the lessons to be learned from Paramount and CBS\u2019 recent past, now that he\u2019s entrusted with guiding their futures.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t(Pictured top: Sumner Redstone, Shari Redstone and David Ellison)<\/p>\n","protected":false},"excerpt":{"rendered":"For the Redstone clan, the end with Paramount Pictures came much as it began 31 years ago \u2013&hellip;\n","protected":false},"author":2,"featured_media":73685,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[18205,88,3093,40141,92],"class_list":["post-73684","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-david-ellison","tag-entertainment","tag-paramount-global","tag-shari-redstone","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/73684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=73684"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/73684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/73685"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=73684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=73684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=73684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}