“It is very important. It’s a game changer,” Lamborghini CEO Stephan Winkelmann told CNBC. <\/p>\n
The interior of the Lamborghini Urus SE Performante.<\/p>\n
Courtesy Lamborghini<\/p>\n
Lamborghini, which is owned by Volkswagen AG<\/a>, said it would release pricing for the Urus SE Performante closer to the vehicle arriving for U.S. customers. The 2026 Urus SE starts at about $250,00 to $280,000, depending on the model.<\/p>\n The Urus has been crucial to Lamborghini’s success since its introduction nearly a decade ago. The vehicle represents about 50% of the brand’s global sales annually, according to Winkelmann, with total Lamborghini sales nearing 11,000 vehicles last year.<\/p>\n The reveal of the new performance PHEV comes months the company confirmed plans to scrap EVs<\/a> to continue focusing on hybrid models. Winkelmann declined to comment on if Lamborghini would return to gas-only models, but said “never say never” when asked about such vehicles by CNBC.<\/p>\n Lamborghini canceled its EV plans before rival Ferrari revealed its first all-electric vehicle, the Luce, in late May. The Luce was met with intense backlash<\/a>.<\/p>\n Winkelmann previously declined to comment directly on the Luce or the responses it has received, but said “innovation is paramount” to success<\/a>. However, he said innovation should not be made for innovation’s sake or forced upon customers.<\/p>\n “By observing the market … we saw that the acceptance curve [of EVs] for our type of customers is not increasing, and that therefore we decided to move away from a full-electric car into a plug-in hybrid,” he said.<\/p>\n
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