{"id":738420,"date":"2026-07-02T06:52:08","date_gmt":"2026-07-02T06:52:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/738420\/"},"modified":"2026-07-02T06:52:08","modified_gmt":"2026-07-02T06:52:08","slug":"nike-is-changing-south-carolinas-school-colors","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/738420\/","title":{"rendered":"Nike is Changing South Carolina’s School Colors"},"content":{"rendered":"

The changing calendar to July means more to colleges around the country. It\u2019s the expiration date for multiple apparel contracts<\/a>. Georgia Tech is transitioning from Adidas to Under Armour, Penn State is moving from Nike to Adidas, and Tennessee is doing the vice versa. You probably wouldn\u2019t notice, but South Carolina\u2019s change in apparel is actually changing the school\u2019s color. <\/p>\n

Most of the differences in apparel are minimal. Do you notice any difference in this Penn State football uniform? There are stripes instead of a swoosh. That\u2019s it. <\/p>\n

South Carolina is making bigger changes, although they are nuanced. The 10-year deal with Nike is worth $70 million. Like Penn State, this year\u2019s South uniforms basically look the same, aside from the swoosh. <\/p>\n

\u201cOur brand identity is so strong that we didn\u2019t want to bastardize that and just completely throw everything on its head,\u201d USC athletics director Jeremiah Donati\u00a0told Wes Mitchell of GamecockCentral.com<\/a>. \u201cThe changes you\u2019ll see will be subtle, but there will be changes. We didn\u2019t feel like that was appropriate to completely change our look and our identity Day 1.\u201d<\/p>\n

Well, except they did. <\/p>\n

If you noticed in the photo at the top of the page, the new uniforms are all-black. The school\u2019s official colors are garnet, black, and white. Nike apparently works with a different color palette. Their garnet color schemes looked more like Alabama\u2019s or Georgia\u2019s shade of red. Nike must use a lighter shade than what South Carolina fans are used to seeing. From The State<\/a>: <\/p>\n

You may be asking, how is this possible? The most likely answer: Nike assigns its schools to a color \u201cteam\u201d \u2014 there is a \u201cTeam Crimson\u201d, a \u201cTeam University Red,\u201d etc. It probably matched South Carolina with the team \u2014 and color \u2014 it thought was closest to South Carolina\u2019s official garnet (Pantone 202), which seems to be \u201cTeam Crimson.\u201d With that being said, South Carolina\u2019s colors have gone through slight tweaks in the past. This is nothing new. And if you stand around the Nike merchandise long enough, you\u2019ll convince yourself it looks like it came from another school, stand there longer and then debate if it even looks that much different.<\/p>\n

Gamecock garnet will not look so dark this fall, even though the Cats will likely be playing Shane Beamer\u2019s squad under the lights at Williams-Brice Stadium. <\/p>\n

As we mentioned in the story, Nike places all its its college programs in color categories: Team Crimson, Team University Red, etc<\/p>\n

Seems like South Carolina is in Team Crimson \u2026 which is close but not USC’s exact Pantone 202 color<\/p>\n

South Carolina garnet \u2014\u2013 Team Crimson https:\/\/t.co\/sPpq2A6t8o<\/a> pic.twitter.com\/KybnaIzfob<\/a><\/p>\n

\u2014 Jordan Kaye (@jordankaye_23) July 1, 2026<\/a><\/p>\n

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