{"id":738671,"date":"2026-07-02T09:55:13","date_gmt":"2026-07-02T09:55:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/738671\/"},"modified":"2026-07-02T09:55:13","modified_gmt":"2026-07-02T09:55:13","slug":"what-does-a-team-owner-actually-do-on-gameday-we-asked-the-seattle-storms-dawn-trudeau-wnba","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/738671\/","title":{"rendered":"What does a team owner actually do on gameday? We asked the Seattle Storm\u2019s Dawn Trudeau | WNBA"},"content":{"rendered":"<p class=\"dcr-1s160rg\">When the Seattle SuperSonics left the Pacific Northwest in 2008, the NBA franchise\u2019s sister team, the Seattle Storm, nearly went with them to the Oklahoma dustbowl. But thankfully for basketball fans in the Emerald City, a group of local women stepped in and bought the team, keeping it in town.<\/p>\n<p class=\"dcr-1s160rg\">Today, the Storm are one of the most successful WNBA franchises, boasting four championships and a roster of legends who have worn the green and gold jersey, from Sue Bird to Breanna Stewart to Jewell Loyd. But the team\u2019s standout \u2013 <a href=\"https:\/\/www.thenation.com\/article\/society\/wnba-seattle-storm\/\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">and progressive<\/a> \u2013 history would never have happened if it hadn\u2019t been for Force 10 Hoops, the Storm\u2019s ownership group.<\/p>\n<p class=\"dcr-1s160rg\">At the center of Force 10 Hoops is Dawn Trudeau. A co-owner of the Storm, Trudeau fell in love with basketball years ago when she moved to Seattle to work for Microsoft. Her then-husband took her to a Sonics game. \u201cI thought, Wow, this is something!\u201d Trudeau tells the Guardian. \u201cManute Bol was playing that night \u2013 I\u2019d never seen anybody like that before.\u201d<\/p>\n<p class=\"dcr-1s160rg\">But to understand what that takes to win, we wanted to get into what it means to be a team owner on a more granular level. So, we asked Trudeau what a typical 24 hours is like for her on a gameday \u2013 in this instance a preseason game between the Storm and one of the WNBA\u2019s newest expansion teams (and Seattle\u2019s newest rival), the Portland Fire.<\/p>\n<p>Rise and shine<\/p>\n<p class=\"dcr-1s160rg\">On gamedays, Trudeau says her alarm goes off bright and early at 6.30am. Then she finds her phone to check the news. \u201cI usually look at the New York Times headlines,\u201d she says. \u201cSo that I know what\u2019s going on that day.\u201d<\/p>\n<p class=\"dcr-1s160rg\">After that, she exercises. Trudeau says she doesn\u2019t let herself leave her bedroom without doing some physical therapy for her neck and lower back. \u201cI get great help from my cats,\u201d she says, with a laugh. \u201cA lot of the exercises are on the floor, right there with them. Oftentimes they\u2019re in my way, but it\u2019s part of our mutual morning routine between the three of us.\u201d<\/p>\n<p class=\"dcr-1s160rg\">For those scoring at home, her two cats are named Stewie and Jewell. Trudeau says she got the felines as kittens when the former Storm All-Stars [Stewart and Loyd] were still on the team.<\/p>\n<p class=\"dcr-1s160rg\">When Trudeau isn\u2019t at Climate Pledge Arena (or with the team on road trips, which she\u2019ll join a few times a year) to see the Storm, she likes to garden on her deck while listening to NPR. \u201cThat\u2019s my calming thing,\u201d she says. \u201cOne area on the deck I call my jungle. There are so many lilies planted out there, it\u2019s hard to walk around when they\u2019re in-bloom.\u201d<\/p>\n<p class=\"dcr-1s160rg\">When she\u2019s not at a Storm game or working on her green thumb, Trudeau sits on a number of boards in the city, including one for the Pacific Science Center. The interactive museum stands adjacent to Seattle Center, which is also home to Climate Pledge Arena.<\/p>\n<p class=\"dcr-1s160rg\">Trudeau says she appreciates the center\u2019s mission of education and welcoming all families, even if they can\u2019t pay for a membership.<\/p>\n<p class=\"dcr-1s160rg\">\u201cSeattle Center for us is like Central Park in New York,\u201d Trudeau says. \u201cThe Science Center is an organization committed to giving access to people. Any family can say they want a membership and even if they can\u2019t afford it, we\u2019ll give it to them for free.\u201d<\/p>\n<p>Midday<\/p>\n<p class=\"dcr-1s160rg\">After she\u2019s woken up, worked out and fed her cats, Trudeau makes a cup of coffee.<\/p>\n<p class=\"dcr-1s160rg\">\u201cIt has to be in a Storm mug,\u201d she says. That theme continues on gameday. Trudeau then rummages through her three packed drawers of Storm T-shirts to find the right one for the occasion. \u201cI\u2019m a merch person!\u201d she admits.<\/p>\n<p class=\"dcr-1s160rg\">She also has a \u201clucky\u201d necklace that she wears some days \u2013 a piece of jade, nothing fancy. But the year the Storm won their first ring under Force 10\u2019s leadership in 2010, Trudeau wore the jewellery to each and every game. \u201cTurns out if I wear the necklace, we can lose, too,\u201d she says with a laugh.<\/p>\n<p class=\"dcr-1s160rg\">After seeing the 7ft 7in Bol play against her home-town Sonics, Trudeau was hooked. So, when the Storm came to the city in 2000 (eight years before she and Force 10 bought the team), Trudeau bought four season tickets. \u201cPart of my mission in life is gender equity,\u201d she says. \u201cWhen the Storm came to Seattle, I got tickets on day one.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Today as a co-owner, she still has those season tickets. She likes to give them away to friends and often she\u2019ll meet them for lunch or an early dinner prior to tipoff.<\/p>\n<p class=\"dcr-1s160rg\">She\u2019ll leave her Queen Anne condo, which is about a 15-minute walk to Climate Pledge Arena, where the Storm play, and she\u2019ll share a meal with loved ones. One of the spots she likes to visit is Uptown China (she and the proprietor have bonded over being female business owners, she says).<\/p>\n<p class=\"dcr-1s160rg\">She gets to the arena around 6.30pm, 12 hours from when she first opened her eyes. \u201cI like to walk around and get a vibe,\u201d Trudeau says. \u201cI like to walk by the team shop and see how many people are there and what they\u2019re looking at. I also go by the concession stands \u2013 I just like to know what\u2019s happening in the arena.\u201d<\/p>\n<p><a data-ignore=\"global-link-styling\" href=\"#EmailSignup-skip-link-20\" class=\"dcr-76akua\">skip past newsletter promotion<\/a>Free newsletter | Weekly for the 2026 WNBA season<\/p>\n<p class=\"dcr-vf9hps\">Sign up to WNBA 30<\/p>\n<p class=\"dcr-1r7my33\">A limited run women\u2019s basketball newsletter dedicated to the league\u2019s historic 30th season. <\/p>\n<p><img src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/07\/1782986113_62_wnba_newsletter_(35eacf7cad976602e57c2c59c926a2575e382de6)_(4).jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"dcr-xiq31o\"\/><\/p>\n<p id=\"EmailSignup-skip-link-20\" tabindex=\"0\" aria-label=\"after newsletter promotion\" role=\"note\" class=\"dcr-76akua\">after newsletter promotion<\/p>\n<p class=\"dcr-1s160rg\">After that, she may head down to the court to see if any of the players are getting early shots up \u2013 free-throws, that sort of thing. Not to give any advice, of course. But just to watch out of pure enjoyment.<\/p>\n<p class=\"dcr-1s160rg\">This season, Trudeau understands the Storm, who are rebuilding for the future, are probably not going to be a championship contender \u2013 they currently sit bottom of the Western Conference. They have many young players, including standout rookie Flau\u2019jae Johnson and imposing 6ft 6in center Dominique Malonga. But while there\u2019s \u201cless pressure\u201d this season, there is also a lot of potential for growth. \u201cWe are just beside ourselves with excitement to have such great young talent,\u201d Trudeau says.<\/p>\n<p class=\"dcr-1s160rg\">Trudeau says she is a hands-off owner when it comes to transactions, leaving it to the experts.<\/p>\n<p class=\"dcr-1s160rg\">\u201cYou have to believe in your staff,\u201d Trudeau says. \u201cYou have to believe in the people in charge of making those decisions. They know more than you do. Even though I\u2019m paying close attention, I don\u2019t necessarily have the skills of a GM.\u201d<\/p>\n<p class=\"dcr-1s160rg\">In other words, she says, if you\u2019re trying to tell your staff what to do, you either have the wrong staff or you\u2019re not giving them the best opportunity to succeed. \u201cYou can have opinions, but they\u2019re just that,\u201d the team co-owner says. \u201cThey\u2019re perfectly free to ignore them.\u201d<\/p>\n<p>Game time<\/p>\n<p class=\"dcr-1s160rg\">Though tonight is a preseason contest, it is also Seattle\u2019s first home game of the new year. It is a chance to make sure clocks, scoring tables and the like function properly. Trudeau says she anticipates a \u201cfriendly rivalry\u201d between the Storm and Fire in the coming years.<\/p>\n<p class=\"dcr-1s160rg\">\u201cIt will be interesting to see how Portland is,\u201d she says. \u201cWith an expansion team, you know almost nothing about them. This group of players has never played together before. And with us having a young team, it will interesting to see how we show up against them.\u201d<\/p>\n<p class=\"dcr-1s160rg\">The home crowd, which includes former Sonic Detlef Schrempf, is in full effect, cheering along with the Storm, thrilled for the new W year. Also present is Sue Bird, who won four titles with the Storm as a player. She is now part of the team\u2019s ownership group.<\/p>\n<p class=\"dcr-1s160rg\">\u201cSince we bought the team 18 years ago,\u201d Trudeau says, \u201cwe\u2019ve wanted to create more opportunities for women, and particularly for our league and players. The vision that we had when we bought the team was trying to create better opportunities and a better lifestyle for players to be fully professional \u2013 that\u2019s what we always wanted.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Before any game, Trudeau says she and the other co-owners stay away from the players and coaches. \u201cThey\u2019re focused on the game,\u201d she says. \u201cYou don\u2019t want to do anything to distract them from the plan.\u201d<\/p>\n<p class=\"dcr-1s160rg\">It\u2019s only after the game that they\u2019ll head down to the locker room and give praise where it\u2019s due. \u201cTypically,\u201d Trudeau says, \u201cwe won\u2019t make a comment unless someone had a great game. Or maybe if there is a health issue, you\u2019ll see how they are. You\u2019re just trying to make a human connection.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"When the Seattle SuperSonics left the Pacific Northwest in 2008, the NBA franchise\u2019s sister team, the Seattle Storm,&hellip;\n","protected":false},"author":2,"featured_media":738672,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,434],"class_list":["post-738671","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/738671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=738671"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/738671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/738672"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=738671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=738671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=738671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}