{"id":739074,"date":"2026-07-02T14:35:08","date_gmt":"2026-07-02T14:35:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/739074\/"},"modified":"2026-07-02T14:35:08","modified_gmt":"2026-07-02T14:35:08","slug":"ford-q2-2026-sales-fall-10-3","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/739074\/","title":{"rendered":"Ford Q2 2026 sales fall 10.3%"},"content":{"rendered":"<p>Ford Motor vehicles are displayed for sale at the Leif Johnson Ford dealership on June 30, 2026 in Austin, Texas. <\/p>\n<p>Brandon Bell | Getty Images<\/p>\n<p>DETROIT \u2014 <a href=\"https:\/\/www.cnbc.com\/quotes\/F\/\" rel=\"nofollow noopener\" target=\"_blank\">Ford Motor<\/a> on Thursday reported a 10.3% decline in its second-quarter U.S. new vehicle sales as the company battled a supplier issue for its F-Series pickup trucks and a significant decline in all-electric vehicles. <\/p>\n<p>The Detroit automaker said its pure EV sales fell by 40.7% during the quarter compared with a year earlier. Sales of its F-Series trucks, including the F-150, fell 11% as Ford began ramping up production after its top aluminum supplier restarted production following two fires late last year.<\/p>\n<p>&#8220;Although customer demand remains high, first-half F-Series sales reflect a retiming of commercial production following last year&#8217;s aluminum supply shortages. Ford expects supply to recover more fully in the second half of the year,&#8221; Ford said in a release.<\/p>\n<p>Ford sold 549,200 vehicles during the second quarter compared to 612,095 units a year earlier. While that&#8217;s among the largest expected industry declines, the results slightly beat Cox Automotive&#8217;s expectations for Ford sales to fall 11.5%.<\/p>\n<p>The automaker has sold 1 million vehicles year-to-date through June, down 9.6% from 1.1 million during the first half of last year.<\/p>\n<p>Ford noted that despite the declines, the F-Series remained America&#8217;s top-selling truck. The company also estimates its U.S. retail market share to end the quarter was up 0.2 percent points compared with a year earlier, to 12.3%.<\/p>\n<p>Ford&#8217;s sales come a day after most major automakers reported second-quarter numbers that were better than expected, largely driven by increased <a href=\"https:\/\/www.cnbc.com\/2026\/07\/01\/q2-auto-sales-gm-stellantis-toyota-hyundai.html\" rel=\"nofollow noopener\" target=\"_blank\">demand for hybrid vehicles<\/a>. Cross-town rival General Motors saw its sales fall 4.2%, however, as its EV sales dropped.<\/p>\n<p>Automotive data firm Motor Intelligence on Wednesday estimated U.S. industry sales for June were up 7.5% compared to a year ago, leading to a monthly adjusted selling pace of 16.67 million units, which was higher than many forecasters had expected.<\/p>\n<p>As of last week, Cox Automotive expected U.S. auto sales to be down 2.9% to 15.8 million vehicles, including a 3.4% decline in retail sales. That included a 16.1 adjusted selling rate forecast for June.<\/p>\n<p><a href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.cnbc.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Ford Motor vehicles are displayed for sale at the Leif Johnson Ford dealership on June 30, 2026 in&hellip;\n","protected":false},"author":2,"featured_media":739075,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[10060,448,28,122,1301,5888,223521,44401,6145,21],"class_list":["post-739074","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-autos","tag-breaking-news-business","tag-business","tag-business-news","tag-ford-motor-co","tag-general-motors-co","tag-lucid-diagnostics-inc","tag-rivian-automotive-inc","tag-transportation","tag-united-states"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/739074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=739074"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/739074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/739075"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=739074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=739074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=739074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}