{"id":745121,"date":"2026-07-05T19:38:12","date_gmt":"2026-07-05T19:38:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/745121\/"},"modified":"2026-07-05T19:38:12","modified_gmt":"2026-07-05T19:38:12","slug":"pac-12-commissioner-says-its-inappropriate-to-release-media-revenue-figures","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/745121\/","title":{"rendered":"Pac-12 commissioner says it’s ‘inappropriate’ to release media revenue figures"},"content":{"rendered":"

The new-look Pac-12 is preparing to kick off its first year as a full-fledged conference, with holdovers from the former league, Oregon State and Washington State, operating as a twosome under the Pac-12 banner following the conference\u2019s practical dissolution after the 2023-24 season.<\/p>\n

Beginning this upcoming season, the Pac-12 will feature Boise State, Colorado State, Fresno State, Gonzaga (basketball), Oregon State, San Diego State, Texas State, Utah State and Washington State. The league will also begin a new set of media rights deals with CBS<\/a>, The CW<\/a>, and USA Sports<\/a>. CBS will broadcast a few of the league\u2019s marquee games, with the vast majority of inventory landing on The CW and USA Network.<\/p>\n

Considering the breakdown of its media distribution, it\u2019s fair to say the Pac-12 has solidified itself as a mid-major conference<\/a>. Still, the Pac-12 is likely in a position to pay its member schools more than their previous homes \u2014 mostly in the Mountain West and Sun Belt \u2014 could have afforded to pay.<\/p>\n

We won\u2019t know exactly how much that is until some of the public schools in the conference file their financials because, at least according to Pac-12 commissioner Teresa Gould, it is \u201cinappropriate\u201d to publicize media revenues earned from the conference\u2019s new set of rights deals. Appearing on a recent episode of the\u00a0Bald-Faced Truth Unfiltered show with independent college football reporter John Canzano, Gould explained her reasoning.<\/p>\n

Pac-12 Commissioner says it\u2019s \u201cinappropriate\u201d to release numbers on media deals. Are you buying what she\u2019s selling?<\/p>\n

(Full episode: https:\/\/t.co\/WDsZywKgX7<\/a>)<\/p>\n

Watch: pic.twitter.com\/0IzCkWaLkM<\/a><\/p>\n

\u2014 John Canzano (@johncanzanobft) July 5, 2026<\/a><\/p>\n

\u201cI think there\u2019s a long history in our business of a lot of folks \u2014 whether it\u2019s the media, whether it\u2019s industry people \u2014 kind of focusing in on media rights numbers. And I would say a couple of things,\u201d Gould began. \u201cNumber one, media rights are one piece of the overall distribution. All money is green. All money can be spent. I personally think, number one, that it\u2019s incredibly inappropriate to be releasing numbers of agreements that we have with media rights partners that are very complex and have rights fees included, have marketing commitments included. They\u2019re not simple agreements. But I would also say, in addition to the confidentiality of the agreements we signed with our media rights partners, we prefer to focus on our entire business enterprise and the overall number that our members will get at the end of the first year, FY27. That is really the more important number than the media rights number specifically.\u201d<\/p>\n

A skeptic, of course, would disagree with this premise. Media rights revenue for major conferences tends to find ways to leak out after they\u2019re signed, in no small part because conferences want to brag about the money their schools will be receiving, which can help efforts like recruiting. The value of the Big Ten\u2019s broadcast deals, for instance, was reported the same day the deals were announced.<\/p>\n

It would stand to reason, then, that the Pac-12\u2019s media rights deals are valued lower than the conference would like to let on.<\/p>\n

The full distribution, however, could paint a more favorable picture. As Gould alludes to, those figures include revenues generated from the conference\u2019s \u201centire business enterprise,\u201d which includes revenue generated from Pac-12 Enterprises, the conference\u2019s production arm that houses assets retained from the old Pac-12 operation. It\u2019s unclear exactly how the conference plans to monetize those leftover assets, but it could help supplement lackluster media deals.<\/p>\n

Eventually, we will see a fuller picture of what the new-look Pac-12 schools are earning. For now, it\u2019s safe to assume that the schools that joined did so because there was upside, though it may not be fully realized yet.<\/p>\n

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