{"id":746635,"date":"2026-07-06T14:54:13","date_gmt":"2026-07-06T14:54:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/746635\/"},"modified":"2026-07-06T14:54:13","modified_gmt":"2026-07-06T14:54:13","slug":"report-netflix-season-twos-have-30-70-drops","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/746635\/","title":{"rendered":"Report: Netflix Season Two’s Have 30-70% Drops"},"content":{"rendered":"

\"\"<\/a>Netflix<\/p>\n

A new report at Bloomberg<\/a> indicates that streaming giant Netflix is having difficulty keeping its viewers around for second seasons in recent years.<\/p>\n

The study has looked at a number of major shows that premiered in recent years and scored renewals, with many going on to third seasons.<\/p>\n

They claim that within the first four weeks of a second season\u2019s release, shows saw drops of first-to-second season viewership ranging from 30-70%.<\/p>\n

The series that had the smallest drop in the sample was the live-action \u201cOne Piece\u201d which saw it lose just over 30% of its audience from the first season to its second season.<\/p>\n

Faring worse were \u201cThe Night Agent,\u201d \u201cRunning Point\u201d and \u201cThe Four Seasons\u201d which all fell 50%, while \u201cBeef\u201d plummeted 70%. <\/p>\n

In addition, the just-premiered second season of the live-action \u201cAvatar: The Last Airbender\u201d saw a drop of more than 60% in its first week compared to the first week of its first season.<\/p>\n

Netflix shows have almost always historically delivered their biggest ratings in the first season, very different from broadcast TV, which generally peaks in the middle of their runs (ie. Seasons 3-4). <\/p>\n

The report claims this sharp drop is a major source of concern for the company, which has been studying its data to figure out why it is happening. <\/p>\n

Online reaction has been swift, with the easy majority of the blame going to the long 2-3 year gaps between seasons for series.<\/p>\n

While Netflix remains the market leader by a long margin, the amount of time customers spent watching Netflix last year grew less than 2% last year, and that\u2019s despite high-profile hits like the endings of \u201cSquid Game\u201d and \u201cStranger Things\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"Netflix A new report at Bloomberg indicates that streaming giant Netflix is having difficulty keeping its viewers around…\n","protected":false},"author":2,"featured_media":746636,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[137872,88,92],"class_list":["post-746635","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-bigslider","tag-entertainment","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/746635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=746635"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/746635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/746636"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=746635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=746635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=746635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}