{"id":751570,"date":"2026-07-09T01:08:10","date_gmt":"2026-07-09T01:08:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/751570\/"},"modified":"2026-07-09T01:08:10","modified_gmt":"2026-07-09T01:08:10","slug":"taco-bell-expands-use-of-ai-at-restaurant-drive-thrus-with-deepening-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/751570\/","title":{"rendered":"Taco Bell expands use of AI at restaurant drive-thrus with deepening partnership"},"content":{"rendered":"\n<p>UBS managing director and senior portfolio manager Jason Katz joins &#8216;Varney &amp; Co.&#8217; to give his outlook on the markets in the second half of the year.<\/p>\n<p><a href=\"https:\/\/www.foxbusiness.com\/category\/food-drinks\" target=\"_blank\" rel=\"noopener nofollow\">Taco Bell<\/a> is expanding the use of artificial intelligence (AI) at drive-thrus and announced a new strategic partnership with an AI voice provider.<\/p>\n<p>The fast food giant on Tuesday announced the expansion of a partnership with Omilia, a provider of a <a href=\"https:\/\/www.foxbusiness.com\/category\/artificial-intelligence\" target=\"_blank\" rel=\"noopener nofollow\">voice AI platform<\/a> that the restaurant chain has deployed at hundreds of drive-thru locations around the country since 2023.<\/p>\n<p>Taco Bell has deployed the Omilia voice AI capabilities at over 890 restaurants across 38 states to date, according to the announcement.<\/p>\n<p><a href=\"https:\/\/www.foxbusiness.com\/technology\/taco-bell-shows-off-ai-coach-following-massive-digital-tech-investment\" target=\"_blank\" rel=\"noopener nofollow\">TACO BELL SHOWS OFF AI &#8216;COACH&#8217; FOLLOWING MASSIVE DIGITAL TECH INVESTMENT<\/a><\/p>\n<p>     <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/07\/taco-bell-drive-thru-cars.jpg\" alt=\"A Taco Bell restaurant.\"\/> <\/p>\n<p>Taco Bell is expanding its partnership with Omilia, which currently provides a voice AI platform for hundreds of its drive-thrus. (Jeffrey Greenberg\/Universal Images Group via Getty Images)<\/p>\n<p>&#8220;Omilia&#8217;s Voice AI gives us the ability to ease team members&#8217; workloads and provides them the flexibility to engage with customers in more meaningful ways,&#8221; said Dane Mathews, global chief digital and technology at Taco Bell.\u00a0<\/p>\n<p>&#8220;Omilia&#8217;s platform has proven itself at scale in select U.S. restaurants, and continuing this strategic partnership supports our long-term <a href=\"https:\/\/www.foxbusiness.com\/category\/technology\" target=\"_blank\" rel=\"noopener nofollow\">digital and tech strategy<\/a>,&#8221; Mathews added.<\/p>\n<p><a href=\"https:\/\/www.foxbusiness.com\/markets\/pizza-hut-sold-private-equity-firm-2-7b\" target=\"_blank\" rel=\"noopener nofollow\">YUM BRANDS SELLS PIZZA HUT FOR $2.7B, SHARPENS FOCUS ON TACO BELL AND KFC<\/a><\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/07\/taco-bell-mountain-dew.jpg\" alt=\"Taco Bell worker makes Mountain Dew frozen drink\"\/> <\/p>\n<p>Taco Bell said that workers at restaurants with drive-thrus using the voice AI platform reported greater worker retention. (John Tlumacki\/The Boston Globe via Getty Images)<\/p>\n<p>The Omilia platform helps automate the ordering process when a customer pulls up to a drive-thru speaker and is capable of adapting to an individual location&#8217;s menu, real-time stocking levels, as well as limited-time offers that are available, which can make the ordering process more consistent and efficient for customers.<\/p>\n<p>Dimitris Vassos, CEO and co-founder of Omilia, said that the &#8220;drive-thru environment is one of the most demanding \u2013 real-time, noisy, fast-paced, with menus that change by store and by day.&#8221;<\/p>\n<p>The company said that general-purpose speech recognition platforms tend to struggle with various challenges <a href=\"https:\/\/www.foxbusiness.com\/category\/fox-news-fast-food\" target=\"_blank\" rel=\"noopener nofollow\">fast food drive-thrus<\/a> pose, ranging from road noise and regional accents, to potentially complicated order modifications and the fast pace of drive-thru service.\u00a0<\/p>\n<p><a href=\"https:\/\/www.foxbusiness.com\/business-leaders\/story-taco-bell\" target=\"_blank\" rel=\"noopener nofollow\">THE STORY OF TACO BELL: HOW FORMER MARINE CREATED FAST-FOOD CHAIN WITH MEXICAN-INSPIRED MENU<\/a><\/p>\n<p>Ticker Security Last Change Change % <a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=YUM\" rel=\"nofollow noopener\" target=\"_blank\">YUM<\/a> YUM! BRANDS INC. 165.25 -2.24<br \/>\n        -1.34%<\/p>\n<p>Omilia&#8217;s features, including noise filtering and real-time menu adaptation, were designed to address those challenges, according to the company.<\/p>\n<p>The announcement said that Taco Bell&#8217;s data found the transaction time in the drive-thru using voice AI is on par with, and in some cases faster than, traditional ordering methods.<\/p>\n<p><a href=\"https:\/\/www.foxbusiness.com\/apps-products\" target=\"_blank\" rel=\"noopener nofollow\">GET FOX BUSINESS ON THE GO BY CLICKING HERE<\/a><\/p>\n<p>Additionally, Taco Bell locations using voice AI reported higher employee retention compared with those where it hasn&#8217;t been deployed, which the company said will help improve the guest experience.<\/p>\n","protected":false},"excerpt":{"rendered":"UBS managing director and senior portfolio manager Jason Katz joins &#8216;Varney &amp; Co.&#8217; to give his outlook on&hellip;\n","protected":false},"author":2,"featured_media":751571,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,74],"class_list":["post-751570","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/751570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=751570"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/751570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/751571"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=751570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=751570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=751570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}