{"id":752141,"date":"2026-07-09T07:49:40","date_gmt":"2026-07-09T07:49:40","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/752141\/"},"modified":"2026-07-09T07:49:40","modified_gmt":"2026-07-09T07:49:40","slug":"liv-golf-signals-looming-layoffs-after-pif-funding-cuts","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/752141\/","title":{"rendered":"LIV Golf Signals Looming Layoffs After PIF Funding Cuts"},"content":{"rendered":"

\n\tLIV Golf<\/a> told employees in the U.S and U.K. Wednesday morning that it is likely facing layoffs, according to someone familiar with the details who was not authorized to speak publicly.<\/p>\n

\n\tThe upstart tour is filing a Worker Adjustment and Retraining Notification (WARN) Act notice\u2014a legal requirement and not a definitive workforce reduction; the U.K. also has layoff notification requirements. The WARN Act requires most businesses with more than 100 employees to provide 60 days\u2019 advance notice of potential mass layoffs or plant closings.<\/p>\n

\n\tThis marks the latest challenge for the upstart golf tour since Saudi Arabia\u2019s Public Investment Fund (PIF)\u00a0pulled back<\/a>\u00a0on its financial support.<\/p>\n

\n\t\u201cThere are no changes to LIV Golf\u2019s\u00a0current\u00a0workforce, operations, or schedule at this time,\u201d a spokesperson for LIV Golf said in a statement. \u201cAs our process to identify\u00a0strategic investors moves\u00a0forward in a positive direction, and as part of responsible planning for a range of possible outcomes, we have notified employees in the United States and United Kingdom of potential future actions related to the League\u2019s corporate workforce.\u00a0This step is being taken in accordance with\u00a0legal obligations in each jurisdiction. We deeply appreciate our employees\u2019 continued dedication as we work toward a strong and sustainable future for the League.\u201d<\/p>\n

\n\tThe workforce reduction is part of a rightsizing of the business, as LIV seeks a long-term investment partner. It has been in the market seeking an investment between $250 million and $350 million to continue operations beyond 2026, according to a pitch deck viewed by\u00a0Sportico.<\/p>\n

\n\tUnder its new business plan, which aims to operate a 10-event annual schedule, the tour anticipates reaching profitability after three years. It highlights that LIV Golf doubled its revenue from 2024 to 2025, and the tour is on pace to add another $100 million to that mark this year. In April, LIV Golf retained investment bank Ducera Partners to run the process.<\/p>\n

\n\tLIV CEO Scott O\u2019Neil, who took over in January 2025, appeared last month<\/a> on Sportico Sports Business Presented by Endava. O\u2019Neil said he is up to manage the challenge that LIV faces, but that the \u201cpiano tied to [his] chest\u201d feels a bit bigger this time compared to other career challenges he\u2019s faced. He pitched future LIV investors on the global nature of the sport and league\u2019s 13 teams possessing large \u201cupside franchise values\u201d<\/p>\n

\n\tLIV Golf launched in 2022 to shake up the legacy golf world. The Tour included a team format, music on the courses, players in shorts, $25 million per tournament purses, 54-hole events and a global schedule. In its quest to establish a rival to the PGA Tour<\/a>, LIV wrote big checks to lure some of golf\u2019s top stars to the nascent tour, with guarantees of at least $100 million to Phil Mickelson, Dustin Johnson, Brooks Koepka,\u00a0Bryson DeChambeau<\/a>, Cameron Smith and Jon Rahm<\/a> during its first two years.<\/p>\n

\n\tPIF invested more than $5 billion into LIV but announced in April it would no longer back the league beyond this season. On Tuesday, Rahm, who is playing at the Genesis Scottish Open this week, was asked about potentially investing in LIV. \u201cSomething I\u2019ve learned in life, never say never,\u201d Rahm said. \u201cI\u2019m not going to say absolutely no to anything that can happen in the future.\u201d LIV Golf\u2019s most recent event was early June in Spain, with its late June event in New Orleans canceled. It tees off next for an event in England July 23-26.<\/p>\n","protected":false},"excerpt":{"rendered":"LIV Golf told employees in the U.S and U.K. Wednesday morning that it is likely facing layoffs, according…\n","protected":false},"author":2,"featured_media":752142,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[15547,427,13755,10658,3332,99],"class_list":["post-752141","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-bryson-dechambeau","tag-golf","tag-jon-rahm","tag-liv-golf","tag-pga-tour","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/752141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=752141"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/752141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/752142"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=752141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=752141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=752141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}