{"id":753924,"date":"2026-07-10T03:58:18","date_gmt":"2026-07-10T03:58:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/753924\/"},"modified":"2026-07-10T03:58:18","modified_gmt":"2026-07-10T03:58:18","slug":"iphone-18-pro-max-component-costs-could-jump-by-nearly-300","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/753924\/","title":{"rendered":"iPhone 18 Pro Max component costs could jump by nearly $300"},"content":{"rendered":"<p>\t<img width=\"1600\" height=\"800\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/07\/iphone-18-pro-colors-02.jpg\" class=\"skip-lazy wp-post-image\" alt=\"iPhone 18 Pro Max may not be thicker after all | Mockups show the reported color lineup\"  decoding=\"async\" fetchpriority=\"high\"\/><\/p>\n<p class=\"wp-block-paragraph\">Counterpoint Research has published a new estimate of the iPhone 18 Pro Max\u2019s bill of materials, suggesting that Apple\u2019s next flagship could cost significantly more to build than the current model. Here are the details.<\/p>\n<p>NAND and DRAM drive cost spike<\/p>\n<p class=\"wp-block-paragraph\">In a short <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/infographic-iphone-17promax-and-iphone-18promax-e-bom-cost-comparison?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=nl-jul9-2026&amp;utm_source=Counterpoint+Research+Newsletter&amp;utm_campaign=68afd6bd2d-EMAIL_CAMPAIGN_2020_08_06_11_19_COPY_01&amp;utm_medium=email&amp;utm_term=0_0c8d75a0f8-68afd6bd2d-586980412\" rel=\"nofollow noopener\" target=\"_blank\">report<\/a> published yesterday, Counterpoint Research compares the bill of materials for the 1TB iPhone 17 Pro Max with the expected component costs for the 1TB iPhone 18 Pro Max.<\/p>\n<p class=\"wp-block-paragraph\">Unsurprisingly, given the component shortages that have been seriously affecting the market since late last year, NAND costs are expected to rise significantly, followed by an equally notable jump in DRAM costs. Counterpoint also points to the expected 2nm SoC and its latest packaging as another major cost driver.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1596\" height=\"1278\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/07\/counterpoint-18promax-bom.jpg\" alt=\"\" class=\"wp-image-1060162\"  \/><\/p>\n<p class=\"wp-block-paragraph\">In fact, Counterpoint\u2019s estimate suggests that the iPhone 18 Pro Max\u2019s NAND and DRAM costs alone will come close to matching the current model\u2019s entire estimated bill of materials across NAND, DRAM, processor, camera, display, and other components.<\/p>\n<p class=\"wp-block-paragraph\">On the flip side, Counterpoint expects costs for display and other parts to drop, although \u201ccamera cost will slightly increase due to the new technology,\u201d referring to the <a href=\"https:\/\/9to5mac.com\/2026\/06\/18\/iphone-18-pro-is-getting-larger-camera-bump-per-leaks-heres-why\/\" rel=\"nofollow noopener\" target=\"_blank\">expected<\/a> variable-aperture Main camera.<\/p>\n<p class=\"wp-block-paragraph\">The report also notes that \u201cApple is expected to apply different retail price increases across different storage variants, to avoid the loss of gross profit on large-capacity models,\u201d adding that the company is still expected to see slimmer margins on this year\u2019s models, despite an average retail price increase of $200.<\/p>\n<p class=\"wp-block-paragraph\">For Counterpoint\u2019s full report, <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/infographic-iphone-17promax-and-iphone-18promax-e-bom-cost-comparison?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=nl-jul9-2026&amp;utm_source=Counterpoint+Research+Newsletter&amp;utm_campaign=68afd6bd2d-EMAIL_CAMPAIGN_2020_08_06_11_19_COPY_01&amp;utm_medium=email&amp;utm_term=0_0c8d75a0f8-68afd6bd2d-586980412\" rel=\"nofollow noopener\" target=\"_blank\">follow this link<\/a>.<\/p>\n<p>Worth checking out on Amazon<\/p>\n<p>\t\t<a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/9to5mac.com\" aria-label=\"Add 9to5Mac as a preferred source on Google\"><br \/>\n\t\t\t<img decoding=\"async\" class=\"google-preferred-source-badge-dark\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/06\/google-preferred-source-badge-dark.png\" alt=\"Add 9to5Mac as a preferred source on Google\"\/><br \/>\n\t\t\t<img decoding=\"async\" class=\"google-preferred-source-badge-light\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/06\/google-preferred-source-badge-light.png\" alt=\"Add 9to5Mac as a preferred source on Google\"\/><br \/>\n\t\t<\/a><\/p>\n<p class=\"disclaimer-affiliate\">FTC: We use income earning auto affiliate links. <a href=\"https:\/\/9to5mac.com\/about\/#affiliate\" rel=\"nofollow noopener\" target=\"_blank\">More.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Counterpoint Research has published a new estimate of the iPhone 18 Pro Max\u2019s bill of materials, suggesting that&hellip;\n","protected":false},"author":2,"featured_media":753925,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[165,74],"class_list":["post-753924","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/753924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=753924"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/753924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/753925"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=753924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=753924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=753924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}