{"id":754857,"date":"2026-07-10T15:19:16","date_gmt":"2026-07-10T15:19:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/754857\/"},"modified":"2026-07-10T15:19:16","modified_gmt":"2026-07-10T15:19:16","slug":"sag-aftra-slams-meta-ai-for-using-your-instagram-photos-says-opt-out","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/754857\/","title":{"rendered":"SAG-AFTRA Slams Meta AI for Using Your Instagram Photos, Says Opt Out"},"content":{"rendered":"

\n\tSAG-AFTRA<\/a> is urging its members and all Instagram<\/a> users to take action against Meta\u2019s new Muse Image model, which has been woven into the Instagram app and makes public accounts susceptible to AI<\/a> generations of their content. Per Wired:<\/a> \u201cAll someone has to do is tag your account\u2019s profile in a prompt\u2014 if it\u2019s public \u2014 and they can use Meta AI to generate an image using your likeness.\u201d<\/p>\n

\n\t\u201cMeta now lets anyone use your Instagram photos in AI images without your consent,\u201d SAG-AFTRA wrote on social media, adding the organization \u201d recommends that members (and all Instagram users) opt-OUT of Meta\u2019s new AI image generation tool, Muse Image. Take action to protect your likeness.\u201d<\/p>\n

\n\tSAG-AFTRA then shared the following instructions: \u201cIf you want to avoid these AI generations of your Instagram posts without switching your account to private, you\u2019ll have to dig into the app\u2019s settings. Open the Instagram app, tap your profile, and then tap the three lines in the top-right corner of the screen. Then, scroll down to the Sharing and reuse tab. Here is where you should see a section labeled Allow people to use your content on Instagram and with AI features on Meta, with a toggle for Posts and one for Reels.\u201d<\/p>\n

\n\tInstagram users with public accounts who do not change their settings will be make it possible for their likeness to be used by Meta\u2019s AI without their consent. The social media platform\u2019s help center says that \u201cpeople may be able to create content with your Instagram content using AI features at Meta\u201d if you leave your public account on the new default settings. <\/p>\n

\n\t\u201cYou will not be notified about content created using AI features at Meta,\u201d the company\u2019s help page adds (via Wired<\/a>).<\/p>\n

\n\tSAG-AFTRA joins CAA in condemning<\/a> the opt-out policy, with the talent agency on Wednesday saying it raised its concerns directly with Meta. The backlash mirrors the opposition to OpenAI\u2019s short-lived Sora video model, which operated on a similar opt-out policy before it was shut down earlier this year.<\/p>\n

\n\t\u201cNo one\u2019s name, image, likeness, voice or creative work should be used by any third party, including AI models, without clear, documented consent,\u201d CAA said in a statement. \u201cTrue innovation puts creators first: respecting their rights, protecting their livelihoods, and giving them real control, not handing it over to platforms.\u201d<\/p>\n

Meta now lets anyone use your Instagram photos in AI images without your consent. SAG-AFTRA recommends that #SagAftraMembers<\/a> (and all Instagram users) opt-OUT of Meta\u2019s new AI image generation tool, Muse Image. Take action to protect your likeness. pic.twitter.com\/8uKBLx6qRZ<\/a><\/p>\n

\u2014 SAG-AFTRA (@sagaftra) July 10, 2026<\/a><\/p>\n