{"id":765061,"date":"2026-07-15T21:32:35","date_gmt":"2026-07-15T21:32:35","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/765061\/"},"modified":"2026-07-15T21:32:35","modified_gmt":"2026-07-15T21:32:35","slug":"im8-secures-1b-in-growth-capital-from-general-catalyst","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/765061\/","title":{"rendered":"IM8 Secures $1B in Growth Capital From General Catalyst"},"content":{"rendered":"

Supplement brands are selling subscriptions.<\/p>\n

What\u2019s happening: IM8 secured up to $1B in non-dilutive growth financing from General Catalyst\u2019s Customer Value Fund, providing the supplement brand capital to accelerate customer acquisition without giving up equity.<\/p>\n

Daily essentials. Co-founded by David Beckham<\/a>, the Prenetics-owned brand is built around two subscription-first products: a 90-ingredient daily essentials drink mix and a longevity formula featuring NAD+.<\/p>\n

\"IM8<\/p>\n

Backed by athlete-investors like Giannis Antetokounmpo<\/a> and Aryna Sabalenka, it reached $200M in revenue within 18 months.<\/p>\n

Revenue mix. Delivering 200K servings per day, IM8 generated $17M in June revenue and expects to finish the year at a $300M ARR. With hydration and gummy launches up next, it\u2019s projecting $400M+ for 2027.<\/p>\n

Autoship. Subsidizing growth, General Catalyst is accelerating a proven subscription model, helping IM8 compete alongside category leaders like AG1<\/a> and Gr\u00fcns<\/a>.<\/p>\n

Punchline: Predictable subscription revenue is reshaping how consumer health companies scale, opening the door to new forms of growth capital.<\/p>\n","protected":false},"excerpt":{"rendered":"Supplement brands are selling subscriptions. What\u2019s happening: IM8 secured up to $1B in non-dilutive growth financing from General…\n","protected":false},"author":2,"featured_media":765062,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[97,269],"class_list":["post-765061","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-nutrition"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/765061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=765061"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/765061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/765062"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=765061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=765061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=765061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}