{"id":765153,"date":"2026-07-15T22:42:16","date_gmt":"2026-07-15T22:42:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/765153\/"},"modified":"2026-07-15T22:42:16","modified_gmt":"2026-07-15T22:42:16","slug":"why-this-historic-quebec-cheese-brand-is-being-sold-to-a-french-company","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/765153\/","title":{"rendered":"Why this historic Quebec cheese brand is being sold to a French company"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cbc.ca\/a\/assets\/texttospeech.svg\" alt=\"Text to Speech Icon\" width=\"44\" height=\"44\"\/><\/p>\n<p>Listen to this article<\/p>\n<p>Estimated 3 minutes<\/p>\n<p>The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results.<\/p>\n<p>The Quebec cheese brand OKA, with a history spanning more than 130 years in the province, is being sold to the French group Lactalis, one of the world&#8217;s largest players in the cheese industry.<\/p>\n<p>Agropur, the Quebec co-operative that owned OKA until recently, is selling its fine cheese division.<\/p>\n<p>According to Lactalis Canada&#8217;s news release, it will acquire two production facilities in Oka and Sainte-Hyacinthe, Que., and add around 400 employees to its 4,500 team across the country.<\/p>\n<p>&#8220;We are committed to preserving the authenticity and quality of these award-winning brands,&#8221; Lactalis Group chairman Emmanuel Besnier wrote.<\/p>\n<p>&#8220;This extends to being an active member of the Oka and Sainte-Hyacinthe communities&#8230; and contributing meaningfully to the people and places that have shaped these beloved brands.&#8221;<\/p>\n<p>Guillaume B\u00e9rub\u00e9, director of communications at Agropur, explained that though it wasn&#8217;t an &#8220;easy decision,&#8221; it was a &#8220;well-thought-out&#8221; one. <\/p>\n<p>&#8220;We fully understand that this morning&#8217;s news might provoke some reactions, particularly regarding OKA cheese,&#8221; B\u00e9rub\u00e9 said on Radio-Canada&#8217;s Tout un matin. <\/p>\n<p>But B\u00e9rub\u00e9 said employees will keep their jobs. He also pointed out that Lactalis is well established in Canada and has strong expertise in the field of fine cheeses.<\/p>\n<p>He added that the fine cheese market has become &#8220;very competitive&#8221; and that Agropur&#8217;s goal is to strengthen its competitiveness. <\/p>\n<p>B\u00e9rub\u00e9 noted that a shift toward proteins is underway in the industry and that the co-operative wishes to concentrate its efforts in this sector.<\/p>\n<p>According to him, fine cheese production only accounted for two per cent of revenue and two per cent of the milk Agropur processed.<\/p>\n<p>Workers &#8216;kind of happy&#8217; about move<\/p>\n<p>Created in 1893 by Brother Alphonse Juin, a French master cheesemaker who settled in a Trappist community in Oka, Que., OKA cheese played a major role in ensuring the survival of the financially struggling monks in this area, according to Histoire Qu\u00e9bec\u00a0and Fromages d\u2019ici.   <\/p>\n<p>The cheese became an award-winning, semi-firm culinary staple famous for its fruity flavour and medium intensity. Its recipe was sold to Agropur in 1981. <\/p>\n<p><img decoding=\"async\" loading=\"lazy\" alt=\"Roxane Larouche\"   src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/07\/1784155336_527_default.jpg\" style=\"aspect-ratio:1.3333333333333333\" data-cy=\"image-img\"\/>Roxane Larouche, spokesperson for the union representing the workers impacted by the decision, says though it came as a surprise, they&#8217;re &#8216;kind of happy about it.&#8217; (Karine Mateu\/Radio-Canada)<\/p>\n<p>Roxane Larouche, spokesperson for TUAC Quebec \u2014 the union representing the workers \u2014 said though the move came as a surprise, people are &#8220;kind of happy about it because Lactalis is known as a good company.&#8221;<\/p>\n<p>&#8220;There&#8217;s a sentiment of security about it&#8230; They didn&#8217;t announce any cuts,&#8221; she said.<\/p>\n<p>&#8220;So far, there&#8217;s no alarm yet about this. We just need to learn how the new owner will be with the employees.&#8221;<\/p>\n<p>The only potential challenge she foresees is that employees at the Saint-Hubert distribution centre \u2014 which, she says, Agropur wants to keep in order to distribute its other products \u2014 may have to relocate once Lactalis has found a new facility.<\/p>\n<p>Gilles Jourdenais, a cheesemonger at Fromagerie Atwater, believes the cheese has lost some of its lustre and that, while the sale is unfortunate, this decision could help give OKA cheese a boost.<\/p>\n<p>&#8220;I think Lactalis will bring a new energy and maybe a new marketing,&#8221; Jourdenais said.<\/p>\n<p>The sale still needs clearance from Canada\u2019s competition bureau before it can be finalized. <\/p>\n<p>This isn\u2019t the first time that Lactalis has acquired a Quebec product from Agropur. In 2020, Lactalis Canada acquired the I\u00f6go yogurt brand.<\/p>\n","protected":false},"excerpt":{"rendered":"Listen to this article Estimated 3 minutes The audio version of this article is generated by AI-based technology.&hellip;\n","protected":false},"author":2,"featured_media":765154,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[192,79],"class_list":["post-765153","post","type-post","status-publish","format-standard","has-post-thumbnail","category-environment","tag-environment","tag-science"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/765153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=765153"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/765153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/765154"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=765153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=765153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=765153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}