{"id":766251,"date":"2026-07-16T12:44:34","date_gmt":"2026-07-16T12:44:34","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/766251\/"},"modified":"2026-07-16T12:44:34","modified_gmt":"2026-07-16T12:44:34","slug":"creative-planning-acquires-commercial-insurance-firm","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/766251\/","title":{"rendered":"Creative Planning Acquires Commercial Insurance Firm"},"content":{"rendered":"

Creative Planning, an Overland Park, Kan.-based registered investment advisor with about $710 billion in assets under management and advisement, has acquired Lovell Insurance Group, a Lee\u2019s Summit, Mo.-based commercial insurance brokerage, specializing in complex commercial insurance, surety and risk management.<\/p>\n

Lovell Insurance Group was founded in 2017 by John Lovell, who has joined the Creative Planning team as director of sales, commercial insurance, along with Mike Pernice, director of operations, and Georgia Williams, director of property casualty. The company has grown by serving upper middle-market businesses locally in Kansas City and across the country.<\/p>\n

The acquisition strengthens Creative Planning\u2019s commercial insurance capabilities, and allows the RIA to bring its business advisory services, including accounting, tax, legal, M&A, technology, payroll, retirement and wealth management, to Lovell clients.<\/p>\n

Related:RIA Buyers Predict Valuations to Flatline in Second Half of 2026<\/a><\/p>\n

\u201cOur clients\u2014both current and future\u2014benefit from insurance and risk management expertise seamlessly integrated with wealth management, tax planning, estate planning, retirement plan consulting and investment advisory services,\u201d Lovell said in a statement. \u201cThis powerful combination creates truly comprehensive strategies that can provide strong asset protection and lasting peace of mind for business owners and their families.\u201d<\/p>\n

The move is part of Creative Planning\u2019s larger effort to expand specialized business services, which include retirement\/401(k), accounting and tax, payroll, legal, M&A and consulting, human capital management, valuations, technology, and insurance\/risk management.<\/p>\n

In 2023, the firm acquired BerganKDV<\/a>, a professional services company in Bloomington, Minn., with 600 employees, $2.5 billion in client assets and multiple business lines.<\/p>\n

The RIA acquired SageView Advisory Group <\/a>last October, a retirement plan advisory firm specializing in retirement plan consulting.<\/p>\n

And just last month, the RIA bought MarkhamNorton Accountants+Advisors<\/a>, an accounting and advisory firm serving the Southwest Florida region for more than four decades.<\/p>\n

Creative Planning CEO Peter Mallouk recently spoke at Wealth Management EDGE<\/a> last month, stressing that he had no interest in taking the company public.<\/p>\n

\u201cWe\u2019ve got equity, more and more every year, moving among the thousand employee partners that we have,\u201d he said. \u201cThat\u2019s been a model for the last 10 years, and I\u2019d like to stretch that out to infinity, if possible.\u201d<\/p>\n

In addition to going public, Mallouk discussed a range of issues facing his firm and the industry, including the impact of private equity and Creative Planning\u2019s growing international footprint.<\/p>\n

Related:AI ‘Arms Race’ Starting Up in RIA Sector<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Creative Planning, an Overland Park, Kan.-based registered investment advisor with about $710 billion in assets under management and…\n","protected":false},"author":2,"featured_media":766252,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[28,147,530],"class_list":["post-766251","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/766251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=766251"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/766251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/766252"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=766251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=766251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=766251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}