The NBA and WNBA are signing a multiyear deal with TikTok that will combine creator access to events and highlights with live-game discovery through TikTok GamePlan. The content deal pact will also include advertiser opportunities with TikTok Pulse Premiere.<\/p>\n
TikTok GamePlan is a product suite allowing teams, leagues and media partners to drive discovery and fan engagement. TikTok data shows that fans are 42% more likely to tune in to live games after watching sports content on the platform. A recent example came during the NBA Finals, when the league leveraged TikTok GamePlan across two fan experiences: an in-app Anchor + Detail Page that generated 497 million impressions and an NBA Finals Search Hub that delivered 426,000 referrals to watch games through the league\u2019s Tap to Watch feature<\/a>. <\/p>\n @wnba<\/a> Steady as ever \ud83d\ude24 In the @Dallas Wings’ win, Paige Bueckers finished with 22 PTS, 6 REB and 11 AST, helping Dallas improve to 16-8, their best start through 24 games since 2016! #WNBASeason30<\/a> #pb5<\/a> #paigebueckers<\/a> #dbldbl<\/a> #record<\/a> \u266c original sound – WNBA<\/a> <\/p>\n TikTok claims that nearly half of its 1 billion users follow basketball in some form or fashion. That includes one-third of its users claiming to have an interest in the NBA. TikTok also claims that 64% of women seeking sports content choose its platform. <\/p>\n Global interest for the NBA and WNBA on the social media platform is around 30% and 15%, respectively, since the start of 2026. The @NBA and @WNBA accounts on TikTok have a combined 30 million global followers. The deal also comes as the NBA is getting closer with its plans for NBA Europe<\/a>.<\/p>\n