{"id":767457,"date":"2026-07-17T02:37:15","date_gmt":"2026-07-17T02:37:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/767457\/"},"modified":"2026-07-17T02:37:15","modified_gmt":"2026-07-17T02:37:15","slug":"netflix-to-stop-biannual-viewership-reports-amid-scrutiny","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/767457\/","title":{"rendered":"Netflix To Stop Biannual Viewership Reports Amid Scrutiny"},"content":{"rendered":"

\n\tAfter four years of biannual viewership reports, Netflix<\/a> is pulling back a bit on the transparency front.<\/p>\n

\n\tThe streamer revealed Thursday that, beginning in Q1 2027, it will only release one engagement report each year. In its earnings report<\/a>, the company says this is part of its shift in focus to quality over quantity.<\/p>\n

\n\tIn its memo to shareholders, Netflix leadership wrote that \u201cengagement is not just the quantity of view hours, but also refers to the quality and variety of our offering. To make this clearer, we\u2019re making a change to our view hours disclosure. After today\u2019s What We Watched<\/a> report, which covers the first half of 2026, we will shift to publishing this report annually in the first quarter, beginning in 2027.\u201d <\/p>\n

\n\t\u201cThe goal of separating the publication of the report from our earnings results is to keep the focus on our primary financial metrics \u2013 revenue and operating profit,\u201d the investor letter read.<\/p>\n

\n\tIt\u2019s an interesting note, given that Netflix only began directly attaching its biannual \u201cWhat We Watched\u201d report to its quarterly earnings cycles last year. Prior to that, the engagement reports were released completely separately from the earnings reports.<\/p>\n

\n\tThe move also comes amid increased scrutiny over the performance of Netflix\u2019s returning titles as of late. Netflix has pushed back on the so-called \u201csophomore slump\u201d narrative<\/a> that it is struggling with audience retention for some of its most popular series including The Night Agent, Beef, Nobody Wants This and more. <\/p>\n

\n\t\u201cWe are not seeing any material change in our second-season viewing compared to Season 1s, our second seasons are performing well within our bands of expectation,\u201d Ted Sarandos said on the company\u2019s second quarter earnings call Thursday<\/a>. \u201cVery often we see drop-off from Season 1 to Season 2. It\u2019s very common in the industry, but it\u2019s even more so with us because we launch our shows so big.\u201d<\/p>\n

\n\tIt is true that a modest audience decline is common season-over-season across all of television. However, as Deadline\u2019s Nellie Andreeva recently reported, some shows like The Four Seasons\u00a0have been down as much as 63% or more. The Lincoln Lawyer, A Good Girl\u2019s Guide to Murder, Running Point and Beef are also among the shows that saw a significant viewership drop upon return.<\/p>\n

\n\tThe latest \u201cWhat We Watched\u201d report also illustrates this phenomenon. In the first half of the year, five of the Top 10 most-watched television series premiered in the same timeframe, including His & Hers, which led the pack<\/a> with more than 100 million views since launch. Bridgerton, The Night Agent and One Piece were the only series that returned this year and managed to claim a spot \u2014 much different than the second half of 2025 when seven of the Top 10 most-watched seasons were popular returners and their previous installments.<\/p>\n

\n\tSpeaking of Bridgerton, Netflix Head of UCAN Scripted Series Jinny Howe used the series during a conversation with Deadline last week <\/a>to challenge the idea that the streamer is struggling with retention, calling Season 4 \u201cone of the biggest seasons that we\u2019ve had.\u201d<\/p>\n

\n\tWhile it is still the second most-watched title of H1 2026, Bridgerton Season 4 was slightly down from the third season<\/a> upon its arrival in February. It also could not crack the all-time most popular list, unlike all three of its predecessors. Seasons 1 and 3 remain on the list currently. <\/p>\n

\n\tRegardless of the true reason for the change in reporting, this will certainly shrink the pool of insights available regarding Netflix titles. And yet, despite the change, Netflix still remains the most consistently transparent of the major PVOD services, because it is the only one to release any viewing data at all on a regular basis. <\/p>\n","protected":false},"excerpt":{"rendered":"After four years of biannual viewership reports, Netflix is pulling back a bit on the transparency front. The…\n","protected":false},"author":2,"featured_media":532445,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[88,217,9611,200899],"class_list":["post-767457","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-netflix","tag-tv-ratings","tag-what-we-watched"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/767457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=767457"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/767457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/532445"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=767457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=767457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=767457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}