{"id":768272,"date":"2026-07-17T12:54:14","date_gmt":"2026-07-17T12:54:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/768272\/"},"modified":"2026-07-17T12:54:14","modified_gmt":"2026-07-17T12:54:14","slug":"hasbro-and-nintendo-partner-up-on-new-legend-of-zelda-toys","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/768272\/","title":{"rendered":"Hasbro And Nintendo Partner Up On New Legend Of Zelda Toys"},"content":{"rendered":"<p><a class=\"scanlines\" title=\"Link Figure\" href=\"https:\/\/images.nintendolife.com\/be9055312f33a\/link-figure.large.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/07\/link-figure.900x.jpg\" width=\"900\" height=\"507\" alt=\"Link Figure\"\/><\/a> Image: Damien McFerran \/ Nintendo Life<\/p>\n<p>Hasbro has announced a new licensing partnership with Nintendo to produce toys based on The Legend of Zelda.<\/p>\n<p>This new multi-year collaboration is set to commence in 2027, but the first official reveal actually isn&#8217;t far off at all. Three 6&#8243; scale figures will be shown off at the San Diego Comic-Con taking place from 23rd-26th July 2026.<\/p>\n<p>As for what these might be, we don&#8217;t know. However, we could probably hazard a guess and say that they&#8217;re likely to be Link, Zelda, and Ganondorf, though whether these are just generic designs based on the overall series or something more akin to the upcoming movie is up in the air.<\/p>\n<p>Here&#8217;s what Billy Lagor, President Toys and Board Games at Hasbro, had to say:<\/p>\n<p>\u201cFor decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery.<\/p>\n<p>&#8220;By combining Nintendo\u2019s iconic storytelling with Hasbro\u2019s leadership in action and role-play, we\u2019re delivering toys that invite fans to play, explore and forge their own epic adventures.\u201d<\/p>\n<p>The Legend of Zelda Movie is set to release on 30th April 2027 and stars Benjamin Evan Ainsworth as Link and Bo Bragason as Princess Zelda. Meanwhile, Nintendo is reviving what might be the greatest and most influential Zelda entry in the series with <a href=\"https:\/\/www.nintendolife.com\/games\/nintendo-switch-2\/legend-of-zelda-ocarina-of-time\" rel=\"nofollow noopener\" target=\"_blank\">The Legend of Zelda: Ocarina of Time<\/a> on Switch 2 later this year.<\/p>\n<p>What kind of Zelda toys are you hoping to see from Hasbro? Do you think they&#8217;ll be based on the movie, or perhaps a more generic, familiar design? Let us know.<\/p>\n<p class=\"text source\">[source <a class=\"external\" title=\"External Link: https:\/\/www.businesswire.com\/news\/home\/20260716098766\/en\/Hasbro-to-Produce-New-Toys-Based-on-Nintendos-The-Legend-of-Zelda-Franchise\" rel=\"noopener nofollow\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260716098766\/en\/Hasbro-to-Produce-New-Toys-Based-on-Nintendos-The-Legend-of-Zelda-Franchise\" target=\"_blank\">businesswire.com<\/a>]<\/p>\n<p>\tRelated Games<\/p>\n<p>\tSee Also<\/p>\n<p class=\"avatar\"><img decoding=\"async\" class=\"img lazy\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/07\/1752507243_948_avatar.jpg\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Ollie Reynolds\"\/><\/p>\n<p>Nintendo Life\u2019s resident horror fanatic, when he\u2019s not knee-deep in Resident Evil and Silent Hill lore, Ollie likes to dive into a good horror book while nursing a lovely cup of tea. He also enjoys long walks and listens to everything from TOOL to Chuck Berry.<\/p>\n","protected":false},"excerpt":{"rendered":"Image: Damien McFerran \/ Nintendo Life Hasbro has announced a new licensing partnership with Nintendo to produce toys&hellip;\n","protected":false},"author":2,"featured_media":768273,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[12780,1299,74,27328,138685],"class_list":["post-768272","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-hasbro","tag-nintendo","tag-technology","tag-toys","tag-zelda"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/768272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=768272"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/768272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/768273"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=768272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=768272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=768272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}