{"id":770437,"date":"2026-07-18T15:27:08","date_gmt":"2026-07-18T15:27:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/770437\/"},"modified":"2026-07-18T15:27:08","modified_gmt":"2026-07-18T15:27:08","slug":"bts-breaks-record-with-music-video-release-of-normal-on-spotify-spotify","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/770437\/","title":{"rendered":"BTS Breaks Record With Music Video Release of \u201cNORMAL\u201d on Spotify \u2014 Spotify"},"content":{"rendered":"

This week, global superstars BTS<\/a> sent ARMY into a frenzy with the premiere of their music video, \u201cNORMAL<\/a>.\u201d Debuting first on Spotify, it quickly made history by becoming the most-streamed K-Pop music video in a single day on the platform.<\/p>\n

The video explores a deeply personal side of BTS, set around a late-night party and the quiet morning after. It captures what life looks like for the artists when they\u2019re finally out of the spotlight and taking a moment for themselves.<\/p>\n

Their record-breaking drop is the latest music video from ARIRANG<\/a>, the group\u2019s chart-topping fifth studio album. On March 20, the album became the most-streamed K-Pop album in Spotify history.<\/p>\n

Celebrating the ARIRANG era<\/p>\n

To mark their return earlier this year, Spotify teamed up with BTS for a series of immersive live events that brought ARMY together in cities around the world.<\/p>\n

As part of the festivities, BTS took the stage<\/a> at New York City\u2019s Pier 17 for a live show that marked their first U.S. performance in four years.<\/p>\n

In addition, we also introduced in-app experiences like Decoding ARIRANG and the BTS Music Quiz<\/a> that gave ARMY new, immersive ways to interact with music they love.<\/p>\n

BTS by the numbers<\/p>\n

Anyone tuned into the pop universe already knows BTS is one of the most dominant forces in music today, with their tracks featured on over 130 million user-generated Spotify playlists.<\/p>\n

To date, the group has had six songs inducted into Spotify\u2019s Billions Club<\/a>, including \u201cDynamite<\/a>,\u201d \u201cMy Universe<\/a>,\u201d \u201cButter<\/a>,\u201d \u201cBoy With Luv (feat. Halsey)<\/a>,\u201d \u201cFAKE LOVE<\/a>,\u201d and \u201cLife Goes On<\/a>.\u201d<\/p>\n

And because ARMY knows no borders, listeners are pressing play all over the world, with the U.S., Japan, and Peru ranking among the top countries streaming the group.<\/p>\n

Fans watch first on Spotify<\/p>\n

Currently available in beta markets<\/a> for Premium subscribers, music videos on Spotify give fans a new way to experience their favorite tracks, alongside exclusive content like live performances and covers.<\/p>\n

Just ahead of BTS\u2019 record-breaking drop, Jelly Roll<\/a> launched his music video for \u201cHands Up<\/a>\u201d exclusively on Spotify for 48 hours.<\/p>\n

Watch BTS\u2019 music video for their hit song \u201cNORMAL.\u201d\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"This week, global superstars BTS sent ARMY into a frenzy with the premiere of their music video, \u201cNORMAL.\u201d…\n","protected":false},"author":2,"featured_media":770438,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[88,216],"class_list":["post-770437","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/770437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=770437"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/770437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/770438"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=770437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=770437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=770437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}