{"id":774053,"date":"2026-07-20T15:13:09","date_gmt":"2026-07-20T15:13:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/774053\/"},"modified":"2026-07-20T15:13:09","modified_gmt":"2026-07-20T15:13:09","slug":"ai-startups-are-pivoting-from-flashy-demos-to-tech-that-pays-the-bills","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/774053\/","title":{"rendered":"AI Startups Are Pivoting From Flashy Demos To Tech That Pays The Bills"},"content":{"rendered":"<p>In early 2023, Keith Peiris\u2019s AI-powered presentation startup Tome was growing quickly. It had become the fastest productivity tool to reach 1 million users, <a href=\"https:\/\/www.forbes.com\/sites\/alexkonrad\/2023\/02\/22\/storytelling-ai-startup-tome-raises-43-million\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/sites\/alexkonrad\/2023\/02\/22\/storytelling-ai-startup-tome-raises-43-million\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/alexkonrad\/2023\/02\/22\/storytelling-ai-startup-tome-raises-43-million\/\" aria-label=\"Forbes\" rel=\"nofollow noopener\">Forbes<\/a> reported at the time, a number that eventually climbed to 25 million. He raised $80 million from top Silicon Valley investors like Lightspeed Venture Partners, Coatue, Greylock and billionaire Reid Hoffman.<\/p>\n<p>But by late 2024, Peiris realized he was building the wrong company. <\/p>\n<p>It turned out that most people didn\u2019t want to pay for its tools, which generated beautiful slides within minutes. Tome\u2019s users, mainly students and small business owners, were largely on free plans or paying $10 monthly subscriptions\u2014not nearly enough to sustain the business. And the startup couldn\u2019t quite crack the market for professionals like marketers and salespeople because it wasn\u2019t connected to their data and did not have the context needed to make good presentations. Users were still growing, but the company\u2019s annual revenue plateaued at around just $3 million. <\/p>\n<p>\u201cBeing frank about Tome, our technology thesis and our cultural thesis was very immature,\u201d Peiris admits now. <\/p>\n<p>With about half of Tome\u2019s funding still in the bank and lots of GPU capacity on reserve, Peiris decided to pivot. \u201cWe were looking at this being like, \u2018There&#8217;s no way that we&#8217;ve missed the boat in year two here. We&#8217;ve got a great team, a lot of capital. Why don&#8217;t we try again?\u2019\u201d he says. <\/p>\n<p>So Peiris turned to billionaire <a href=\"https:\/\/www.forbes.com\/profile\/stewart-butterfield\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/profile\/stewart-butterfield\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/profile\/stewart-butterfield\/\" aria-label=\"Stewart Butterfield\" rel=\"nofollow noopener\">Stewart Butterfield<\/a>\u2014 who had <a href=\"https:\/\/techcrunch.com\/2019\/05\/30\/the-slack-origin-story\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/techcrunch.com\/2019\/05\/30\/the-slack-origin-story\/\" data-ga-track=\"ExternalLink:https:\/\/techcrunch.com\/2019\/05\/30\/the-slack-origin-story\/\" aria-label=\"twice\">twice<\/a> turned his failed attempts at starting gaming companies into iconic businesses like Slack and Flickr\u2014 for \u201cgreat sage advice\u201d on pivoting. Butterfield told him to start fresh with a team small enough that it could be fed with two large pizzas. More importantly, Butterfield said, Peiris needed enough customer traction on a new product to keep investors and employees too busy to talk about the old days. In March 2025, Peiris shut down Tome and laid off most of his 70 employees, leaving a team of six. <\/p>\n<p>Eight months later, he launched Lightfield, AI software that helps salespeople with busywork like summarizing calls, writing follow up emails and keeping track of client interactions. <\/p>\n<p>\u201cWe&#8217;ve got a great team, a lot of capital. Why don&#8217;t we try again?\u201d\n<\/p>\n<p>Keith Peiris, CEO of Lightfield<\/p>\n<p>His investors weren\u2019t thrilled at first. A customer relationship management software was inherently harder to build and VCs questioned Peiris and his cofounder\u2019s experience in this space. But it was a better business opportunity. \u201cI think that there was animated discussion, but I think eventually everyone came around to it,\u201d he says.\u201d  <\/p>\n<p>Now the company\u2019s revenue is growing 80% every month thanks to 1,000 paying customers including Substack, Goodfire and IntentHQ, Peiris says. So far, he\u2019s built Lightfield entirely using funding raised for Tome, but he\u2019s now in talks to raise more money. His previous backers are all participating. <\/p>\n<p>Pivoting is a classic part of entrepreneurship. You try something, it doesn\u2019t work as well as you thought, so you try something else. But that usually happens before a company gains substantial traction and raises a significant amount of money. Not so in the AI funding frenzy. Lightfield is part of the first wave of AI startups that raised a ton of capital, only to move away from what they initially built. While some have made hard pivots that entirely scrapped the original product or vision, others have expanded their focus to newer, more lucrative areas. The fast-paced nature of AI, has made it even more challenging for startups to remain defensible: Models improve so fast that the market is constantly shifting.  <\/p>\n<p>&#8220;As frontier models end up taking more and more oxygen in the room, I think what you&#8217;ll find is that a subset of these hot companies will either&#8230;do hard pivots or more likely they will find parts of infrastructure that they have built that they might want to spin out,\u201d says Aditya Agarwal, a general partner at South Park Commons, a venture capital firm that works with tech founders.<\/p>\n<p>Pika, for instance, raised $135 million to build an AI video generator but has evolved to building AI agents and avatars. Poolside raised $620 million to train AI coding models from scratch, but in late 2025 announced plans to construct a massive data center in West Texas called Project Horizon with CoreWeave \u2014 an effort that fell apart after Poolside wasn\u2019t able to get chips online by CoreWeave\u2019s deadline, the <a href=\"https:\/\/www.ft.com\/content\/24168508-e2a1-447d-b1a0-44a0be0c0550?syn-25a6b1a6=1\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/www.ft.com\/content\/24168508-e2a1-447d-b1a0-44a0be0c0550?syn-25a6b1a6=1\" data-ga-track=\"ExternalLink:https:\/\/www.ft.com\/content\/24168508-e2a1-447d-b1a0-44a0be0c0550?syn-25a6b1a6=1\" aria-label=\"Financial Times\">Financial Times<\/a> reported. Poolside split itself into two companies, one focusing on infrastructure called PIC and another, to build models. <\/p>\n<p>\u201cI think it starts around a group of people that come together around a hypothesis that they may or may not reach,\u201d says BCV partner Christina Melas-Kyriazi. \u201cThat plus capital has allowed these companies to take much more meandering paths than you would&#8217;ve otherwise seen in prior eras.\u201d <\/p>\n<p>Character AI, another early AI darling, has significantly transformed from the consumer chatbot app it first pitched to investors. Founded by Google Deepmind luminaries Noam Shazeer and Daniel De Freitas in 2021, the startup raised about $200 million from A-list backers like Andreessen Horowitz to generate AI characters inspired by real and fictional people that anyone could chat with, powered by its own large language models. The goal was to eventually \u201cempower everyone with AGI,\u201d Shazeer told <a href=\"https:\/\/www.forbes.com\/sites\/kenrickcai\/2023\/10\/11\/character-ai-chatbots-group-chat\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/sites\/kenrickcai\/2023\/10\/11\/character-ai-chatbots-group-chat\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/kenrickcai\/2023\/10\/11\/character-ai-chatbots-group-chat\/\" aria-label=\"Forbes\" rel=\"nofollow noopener\">Forbes<\/a> in 2023. But in 2024, Google acqui-hired Shazeer and De Freitas and licensed Character\u2019s technology for $2.7 billion. Then came a wave of lawsuits, which alleged that the company\u2019s chatbots encouraged teens and minors to self harm, suicide and engage in sexually explicit conversations. In May 2025, board advisor and longtime Facebook executive Karandeep Anand took over as CEO. <\/p>\n<p>That all seems to be distant history for the startup now. Character AI settled most of those lawsuits in January and banned under 18 users from chatting with characters on the app\u2014 a decision that cost it 4 million monthly active users. Instead of training models, it largely uses open source software. Instead of raising venture capital to release models or carry out research, the company is now fully bootstrapped and owned by its employees. Character AI has also been experimenting with new ways to monetize its products such as advertising and in-app purchases.<\/p>\n<p>\u201cA lot of the energy we&#8217;ve been focusing on is how do we not do the traditional \u2018raise, raise, raise, raise money, grow, grow, grow.\u2019 And we one day figure out whether this is a real business or not,\u2019\u201d Anand says. \u201cSustainable growth while also monetizing is very important to me.\u201d <\/p>\n<p>\u201cWe stopped chasing the sci-fi dream and started building what people truly needed.\u201d\n<\/p>\n<p>Tanay Kothari, CEO of Wispr Flow<\/p>\n<p>It\u2019s now aggressively pushing into other non-text based forms of interactive entertainment, including releasing AI-generated audio stories, comics and microdramas, which are series of short video episodes produced with the help of AI. People can also chat with the characters featured in the stories. \u201cOur goal has been on just expanding the ways people can experience this because not everyone is an avid typer,\u201d Anand says. <\/p>\n<p>But Anand says \u201cpivot\u201d is too strong of a word for the changes. \u201cI would say this is more of an evolution,\u201d he says. <\/p>\n<p>That\u2019s also how AI evaluation startup Patronus AI thinks of its recent change in strategy. The San Francisco-based startup <a href=\"https:\/\/www.forbes.com\/sites\/rashishrivastava\/2024\/07\/11\/this-ai-powered-coach-catches-hallucinations-in-other-ai-models\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/sites\/rashishrivastava\/2024\/07\/11\/this-ai-powered-coach-catches-hallucinations-in-other-ai-models\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/rashishrivastava\/2024\/07\/11\/this-ai-powered-coach-catches-hallucinations-in-other-ai-models\/\" aria-label=\"got its start\" rel=\"nofollow noopener\">got its start<\/a> developing models to catch factual inaccuracies and flag responses that violated copyright, raising 20 million in funding from marquee backers like Lightspeed Venture Partners. Founded by <a href=\"https:\/\/www.forbes.com\/profile\/patronus-ai\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/profile\/patronus-ai\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/profile\/patronus-ai\/\" aria-label=\"Forbes 30 Under 30 alumni\" rel=\"nofollow noopener\">Forbes 30 Under 30 alumni<\/a> and ex-Meta AI researchers Anand Kannappan and Rebecca Qian, the San Francisco-based startup also built benchmarks to test how well AI models performed on financial, medical and legal tasks. But as the industry shifted towards AI agents, the startup began training so-called \u201cdigital world models\u201d \u2014 replicas of internal systems and websites to test how well agents can complete tasks like ordering Doordash or booking a flight ticket. Patronus&#8217;s simulations help improve agents by rewarding accuracy and punishing errors. <\/p>\n<p>Patronus AI cofounders Anand Kannappan (left) and Rebecca Qian (right)<\/p>\n<p>Patronus AI<\/p>\n<p>It now calls itself a \u201cfrontier lab.\u201d Today, these replicas account for 70% of its revenue, says CEO Kannappan, attracting top AI firms as customers. After releasing the new product, Patronus closed a $50 million funding round at a $400 million valuation. \u201cI think it&#8217;s extremely important for us to continue to reinvent and rethink exactly what we do,\u201d he says. <\/p>\n<p>For others, pivoting was crucial for survival. Wispr AI cofounders and Stanford graduates Tanay Kothari and Sahaj Garg spent six months building a pair of headphones that converted a person\u2019s neural signals and silent speech into text and voice. Three years and $14 million in funding later, the duo finally decided that it wouldn\u2019t work. Plus they were scared off by major, embarrassing failures in consumer AI hardware, like Humane\u2019s AI pin. In 2024, they decided to kill the hardware device, laid off most of their 40 employees and refocused on the AI-powered voice dictation software they had built for the headphones. \u201cWe had a 22,000 square foot office with five people in it,\u201d CEO Kothari wrote in a <a href=\"https:\/\/www.producthunt.com\/p\/wisprflow\/how-wispr-flow-found-pmf-through-a-pivot\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/www.producthunt.com\/p\/wisprflow\/how-wispr-flow-found-pmf-through-a-pivot\" data-ga-track=\"ExternalLink:https:\/\/www.producthunt.com\/p\/wisprflow\/how-wispr-flow-found-pmf-through-a-pivot\" aria-label=\"blog\">blog<\/a> post detailing the pivot. <\/p>\n<p>Today their AI voice dictation app Wispr Flow has hundreds of thousands of daily active users and is growing 40% month over month. \u201cWe stopped chasing the sci-fi dream and started building what people truly needed,\u201d the blog reads. <\/p>\n<p>More From Forbes<a class=\"embed-base color-body color-body-border link-embed embed-18\" href=\"https:\/\/www.forbes.com\/sites\/chloesorvino\/2026\/07\/16\/greg-flynn-worlds-largest-fast-food-franchisee-is-still-hungry-for-more\/\" target=\"_blank\" aria-label=\"The World\u2019s Largest Fast-Food Franchisee Is Still Hungry For More\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/chloesorvino\/2026\/07\/16\/greg-flynn-worlds-largest-fast-food-franchisee-is-still-hungry-for-more\/\" rel=\"nofollow noopener\">ForbesThe World\u2019s Largest Fast-Food Franchisee Is Still Hungry For MoreBy Chloe Sorvino<\/a><a class=\"embed-base color-body color-body-border link-embed embed-21 link-embed--long-title\" href=\"https:\/\/www.forbes.com\/sites\/annatong\/2026\/07\/16\/cant-get-a-piece-of-openai-or-anthropic-theres-a-booming-secondary-market--for-their-swag\/\" target=\"_blank\" aria-label=\"Can\u2019t Get A Piece Of OpenAI Or Anthropic? 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Now He\u2019s Changing The Cannabis Game\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/willyakowicz\/2026\/07\/10\/david-morrow-sold-warrior-sports-to-new-balance-now-hes-changing-the-cannabis-game-with-lume\/\" rel=\"nofollow noopener\">ForbesHe Sold His Sports Equipment Company To New Balance. Now He\u2019s Changing The Cannabis GameBy Will Yakowicz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"In early 2023, Keith Peiris\u2019s AI-powered presentation startup Tome was growing quickly. It had become the fastest productivity&hellip;\n","protected":false},"author":2,"featured_media":774054,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[182,28,330248,46584,7717,158,312691,2793,1166,330247,330249],"class_list":["post-774053","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-ai","tag-business","tag-buzzy-ai-startups","tag-capital","tag-character-ai","tag-entrepreneurship","tag-patronus-ai","tag-silicon-valley","tag-startups","tag-tome","tag-wispr-ai"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/774053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=774053"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/774053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/774054"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=774053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=774053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=774053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}