{"id":776231,"date":"2026-07-21T17:23:13","date_gmt":"2026-07-21T17:23:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/776231\/"},"modified":"2026-07-21T17:23:13","modified_gmt":"2026-07-21T17:23:13","slug":"thorns-fire-sign-treasure-ai-to-expansive-sponsorship","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/776231\/","title":{"rendered":"Thorns, Fire sign Treasure AI to expansive sponsorship"},"content":{"rendered":"<p class=\"c-paragraph technology \">RAJ Sports has signed a wide-ranging sponsorship with AI-infused customer data platform Treasure AI that will include assets and technology deployments with the NWSL\u2019s Portland Thorns and WNBA\u2019s Portland Fire. Financial terms were not disclosed but it is a multiyear agreement, according to RAJ Sports EVP\/Commercial Strategy &amp; Business Development John Torris.<\/p>\n<p class=\"c-paragraph technology \">With the deal, Treasure AI, a California-based firm that rebranded from Treasure Data earlier this year, becomes the Thorns\u2019 and Fire\u2019s \u201cofficial agentic experience platform.\u201d Torris said the teams could add more partners in the AI category in future, potentially in the realm of athlete performance.<\/p>\n<p class=\"c-paragraph technology \">RAJ will use Treasure AI\u2019s customer data platform and agentic AI functionality to shape and execute the Thorns\u2019 and Fire\u2019s fan engagement strategies. As one example, Torris pointed out that RAJ has found only 10% overlap between Thorns and Fire fans, creating an opportunity for Treasure to help \u201cunderstand the nuanced differences between our fan bases and craft specific marketing messaging that\u2019s going to hit those people at the right time with something they\u2019re going to find value in.\u201d<\/p>\n<p class=\"c-paragraph technology \">Treasure will also receive:<\/p>\n<p>Logo placements on the Thorns\u2019 jersey sleeve (Ring is the team\u2019s front-of-kit partner, with La Croix and Alaska Airlines on the back and Ally on the other sleeve via its broader NWSL deal); Fire\u2019s practice jerseys; Moda Center court; and above the practice court in the teams\u2019 <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/02\/05\/raj-sports-dual-wnba-nwsl-womens-sports-training-facility-lands-naming-rights-partner\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/02\/05\/raj-sports-dual-wnba-nwsl-womens-sports-training-facility-lands-naming-rights-partner\/\">forthcoming training facility<\/a>.Presenting sponsor rights to the Fire\u2019s postgame television show on Rose City SportsNet and a social media content series called \u201cTunnel Fits\u201d that showcases Thorns players\u2019 pregame fashion.Rights to collaborate with the Thorns on a behind-the-scenes docuseries about the team\u2019s use of Treasure\u2019s platform, and a new community impact program.<\/p>\n<p class=\"c-paragraph technology \">\u201cAI has been a very important topic for us, not just from a corporate partnerships perspective, but organizationally &#8212; our owners are highly interested in it, our sporting operations are highly interested in it, as are our business executives,\u201d Torris said. \u201cThe Fire [are a] brand new franchise, the Thorns are established, but we\u2019re in year three of ownership and still building our relationship, candidly, with the Portland market and with our broader fanbase. Having a partner that understands that and can help us shape the customer journey in a thoughtful way is important for us as we grow our relationship with our fanbase.\u201d<\/p>\n<p class=\"c-paragraph technology \">Legends Global Partnerships assisted RAJ Sports on the deal, while Treasure AI negotiated directly. It is Treasure\u2019s first sports sponsorship.<\/p>\n","protected":false},"excerpt":{"rendered":"RAJ Sports has signed a wide-ranging sponsorship with AI-infused customer data platform Treasure AI that will include assets&hellip;\n","protected":false},"author":2,"featured_media":776232,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[181,46185,330991,99,434],"class_list":["post-776231","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-artificial-intelligence","tag-nwsl","tag-portland-thorns-fc","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/776231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=776231"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/776231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/776232"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=776231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=776231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=776231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}