{"id":7770,"date":"2025-07-13T23:46:10","date_gmt":"2025-07-13T23:46:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/7770\/"},"modified":"2025-07-13T23:46:10","modified_gmt":"2025-07-13T23:46:10","slug":"how-some-big-12-football-players-are-adapting-to-revenue-sharing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/7770\/","title":{"rendered":"How some Big 12 football players are adapting to revenue-sharing"},"content":{"rendered":"

FRISCO, Texas \u2014 It\u2019s been close to two weeks since revenue-sharing<\/a> officially became a dynamic element in college athletics as part of the groundbreaking House settlement, and everyone involved is still getting their feet under them.<\/p>\n

It\u2019s become a significant moment in intercollegiate athletics, with a Big 12<\/a> athletic director comparing it to historic events like the creation of the NCAA (1906), the introduction of athletic scholarships (1956), Title IX (1972), the NCAA v. Board of Regents case (1984), and the Fair Pay to Play Act for NIL (2019).<\/p>\n

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Institutions across the country had been working around the clock to prepare for the introduction of rev-share on July 1. That mandated educating athletes on the challenges they\u2019ll face, including handling NIL through an online clearinghouse called NIL Go<\/a>.<\/p>\n

Schools now can directly pay athletes, with a cap set at $20.5 million. Most Power 4 programs will allocate a significant portion of that revenue pool toward football, approximately 75%, although this varies from school to school. Those institutions aren\u2019t required to reveal what they\u2019re paying players.<\/p>\n

While the topic of money can be a sensitive subject, the players know they\u2019re prepared.<\/p>\n

\u201cThe topic of money is never really a discussion we intended to have, but they do a good job educating us on the changes or what\u2019s to come,\u201d said UCF<\/a> linebacker Keli Lawson<\/a>.<\/p>\n

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For many institutions, education extends beyond traditional academics, embracing a holistic approach where player-development personnel collaborate closely with athletes to equip them for the multifaceted challenges they will encounter in their lives and careers.<\/p>\n

\u201cThese life skills developments are about putting us in situations to be able to develop a part of our life that we probably weren\u2019t taught growing up, such as creating an LLC [Limited Liability Company]. How do savings work? How does credit work? How are you able to build your credit when you\u2019re trying to buy a home? How do you go about doing something like that? What is the difference between a lease and renting?\u201d said Kansas quarterback Jalon Daniels.<\/p>\n

Revenue-sharing payments, like NIL deals, are taxable income that athletes must report on their tax returns.<\/p>\n

\u201cThey\u2019re not just giving money and saying, \u2018Here, do whatever you want with it.\u2019 They\u2019re putting us in situations to build a plan and find out what we can do with our finances rather than just going out and saying, \u2018Oh, dang, I just got this much money. Let me go ahead and blow it all,\u2019 and then realize that you\u2019ll have taxes later down the line,\u201d Daniels added.<\/p>\n

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The Big 12 recently has entered into a multi-year partnership with PayPal, which will facilitate revenue-sharing payments from universities to their athletes through the popular online payment platform. This agreement will also enable athletes to receive NIL payments seamlessly.<\/p>\n

Big 12 commissioner Brett Yormark said West Virginia was one of the first schools in the conference to utilize PayPal\u2019s HyperWallet.<\/p>\n

UCF AD Terry Mohajir talks NIL, construction, Space Game and International games<\/a><\/p>\n

\u201cTwo weeks ago, they brought in a couple of people to talk to us about the revenue sharing because there have been so many changes,\u201d said West Virginia receiver Jaden Bray. \u201cWe have to switch to a whole new app. We\u2019ve got to upload everything. There\u2019s so much stuff. So they do a great job of teaching us.\u201d<\/p>\n

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Daniels believes this new opportunity will prepare him for a possible career in the NFL.<\/p>\n

\u201cIt\u2019s a better chance, a better time for you to learn in college when you\u2019re making hundreds of thousands of dollars than when you go to the NFL and you start making 10s of millions of dollars. What are you going to do with it then?\u201d he said.<\/p>\n

That said, some coaches warn their players against falling prey to unsavory third-party elements, especially like an agent.<\/p>\n

\u201cSome of these guys are taking 20-to-25% [of their income] from these guys,\u201d said Utah coach Kyle Whittingham. \u201cThat\u2019s outlandish. It should be 3-to-5% just like the NFL, and certification would be an absolute step in the right direction.\u201d<\/p>\n

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Originally from Germany, UCF offensive lineman Paul Rubelt<\/a> faces limitations with NIL and revenue-sharing due to his status as an international student. However, he remains unfazed by the opportunities his teammates can seize that are often more lucrative.<\/p>\n

\u201cI\u2019ve gotten so much through the school,\u201d Rubelt said. \u201cWe get gear. We get free food. We receive disbursements, such as scholarship money and housing. That\u2019s a lot of stuff and a free degree. I\u2019m on my second degree now, so that\u2019s more than I can ask of being an international student.\u201d<\/p>\n

Bianchi: How Scott Frost\u2019s 5-word truth bomb blew up the Nebraska Cornhuskers<\/a><\/p>\n

Rublet sees a significant advantage to revenue-sharing.<\/p>\n

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\u201cIt\u2019s awesome for players to get,\u201d he added. \u201cCan it be out of control? Probably. So there are good [things] and bad [things].\u201d<\/p>\n

Throughout it all, it still comes down to what is accomplished on the field, according to Oklahoma State coach Mike Gundy.<\/p>\n

\u201cThe teams and coaches who can put that aside will focus on coaching and playing football and find a way to come together to get the best chance to win. That\u2019s the only way I think we can handle the monetary side of college football at this time,\u201d he said.<\/p>\n

Please find me on X, Bluesky or Instagram @osmattmurschel. Email: mmurschel@orlandosentinel.com<\/a>. Sign up for the Sentinel\u2019s Knights Weekly<\/a> newsletter for a roundup of all our UCF coverage.<\/p>\n","protected":false},"excerpt":{"rendered":"FRISCO, Texas \u2014 It\u2019s been close to two weeks since revenue-sharing officially became a dynamic element in college…\n","protected":false},"author":2,"featured_media":7771,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[7425,7938,399,7940,7942,398,396,7941,397,1606,7945,7939,99,7944,7943],"class_list":["post-7770","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ncaa-football","tag-athletes","tag-college-athletics","tag-football","tag-jalon-daniels","tag-limited-liability-company","tag-ncaa","tag-ncaa-football","tag-ncaa-v-board-of-regents","tag-ncaafootball","tag-nil","tag-oklahoma-state","tag-revenue-sharing","tag-sports","tag-ucf","tag-west-virginia"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/7770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=7770"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/7770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/7771"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=7770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=7770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=7770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}