{"id":780163,"date":"2026-07-23T16:37:10","date_gmt":"2026-07-23T16:37:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/780163\/"},"modified":"2026-07-23T16:37:10","modified_gmt":"2026-07-23T16:37:10","slug":"ps5s-war-for-attention-finds-a-new-foe-with-games-on-amazon-prime","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/780163\/","title":{"rendered":"PS5’s War for Attention Finds a New Foe with Games on Amazon Prime"},"content":{"rendered":"

\"PS5's<\/a> Image: Push Square<\/p>\n

The console industry is far from dead, but it is facing challenging times \u2013 and that applies to all manufacturers, by the way.<\/p>\n

Outside of rising prices and an ageing audience, I personally find it fascinating how the PS5 increasingly finds itself locked in an attention war with social media, streaming services, and other entertainment options.<\/p>\n

Here\u2019s the reality Sony is increasingly facing: the more time people spend scrolling on Instagram or binging on series via Netflix, the less time they\u2019re playing PS5. And the less time they\u2019re playing, the less money they\u2019re likely to be spending.<\/p>\n

It\u2019s an interesting predicament, and I wonder what the top-brass at PlayStation thinks of Amazon\u2019s latest announcement<\/a>.<\/p>\n

In short, it\u2019s integrating its Amazon Luna streaming service into Amazon Prime to increase the visibility of its gaming platform.<\/p>\n<\/p>\n

Here\u2019s what it says:<\/p>\n

\u201cBillions of people play games, but only a few hundred million own a console or gaming-ready PC. For everyone else, costs and commitments have kept them on the sidelines. Luna is built for these players, offering immersive games you can play in seconds, as easy to find as the shows and movies you already watch, and on devices you already own.\u201d<\/p>\n

In other words, Amazon Fire TVs have now become a conduit for hundreds of on-demand games \u2013 no expensive PlayStation required.<\/p>\n

Now I think we can all agree that there are drawbacks to this solution: latency and image quality are still very real issues with cloud streaming. I certainly wouldn\u2019t want to play Street Fighter 6<\/a> competitively on one of these.<\/p>\n

But I\u2019ve been testing PS Plus Premium\u2019s<\/a> cloud streaming a lot lately, and I tell you what, it\u2019s pretty good for a lot of games. Certainly for a casual experience, anyway.<\/p>\n

It\u2019s worth noting that Amazon Luna is populated by some pretty big games, like Hogwarts Legacy<\/a>, EA Sports FC 26<\/a>, and Indiana Jones and the Great Circle<\/a>.<\/p>\n

It\u2019s also got some more casual fare, like Ticket to Ride<\/a>, which I suspect would probably be popular in this format. You can attach a controller to play, or use your smartphone.<\/p>\n

And crucially, the entire service is included with Amazon Prime, so there\u2019s no extra cost at all.<\/p>\n

Now look, I\u2019m not saying this is going to eat PS5\u2019s lunch overnight \u2013 it\u2019s not.<\/p>\n

But at a time when consoles are getting more expensive \u2013 through no fault of Sony, I would like to stress \u2013 this is just another very real challenge the Japanese giant is going to have to navigate.<\/p>\n

[source youtube.com<\/a>]<\/p>\n

\tSee Also<\/p>\n

\"Sammy<\/p>\n

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He\u2019s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.<\/p>\n","protected":false},"excerpt":{"rendered":"Image: Push Square The console industry is far from dead, but it is facing challenging times \u2013 and…\n","protected":false},"author":2,"featured_media":780164,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[960,7263,74],"class_list":["post-780163","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-amazon","tag-industry","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/780163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=780163"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/780163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/780164"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=780163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=780163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=780163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}