{"id":780187,"date":"2026-07-23T16:52:08","date_gmt":"2026-07-23T16:52:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/780187\/"},"modified":"2026-07-23T16:52:08","modified_gmt":"2026-07-23T16:52:08","slug":"tiktok-pushes-second-screen-play-with-nba-wnba-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/780187\/","title":{"rendered":"TikTok pushes \u2018second-screen\u2019 play with NBA, WNBA deal"},"content":{"rendered":"<p class=\"c-paragraph sections-media \">TikTok Global Sports Partnerships Lead Kat Marquez said that the social media platform\u2019s <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/07\/16\/nba-wnba-sign-global-content-deal-with-tiktok\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/07\/16\/nba-wnba-sign-global-content-deal-with-tiktok\/\">global content deal with the NBA and WNBA<\/a> will \u201cbolster the platform\u2019s cachet for both creators and as a second-screen sports destination, while funnelling future basketball fans towards TV and streaming coverage of the league,\u201d according to Sam Bradley of DIGIDAY. Part of the motivation is to \u201cdiversify their audiences.\u201d Marquez explained that TikTok has the \u201cability to reach female, Gen Z and international audiences.\u201d She added, \u201cby having an amplified presence on the platform, sports rights holders [are] able to reach audiences that they historically haven\u2019t been able to elsewhere.\u201d Marquez noted TikTok is \u201claunching a number of sports creator programs.\u201d She said, \u201cWe\u2019ll be sending five creators to the WNBA All Star event [July 23-27th]; they\u2019ll have exclusive access, and they\u2019ll be able to cover the weekend through their own tone and voice.\u201d Marquez: \u201cWe ultimately want to continue to amplify these sports creator voices, and so by making official rights holder IP like highlights available for co-creation with these creators, it\u2019s another area in which we can help grow their presence, strengthen their content and really add a unique layer of context to what they\u2019re already producing on the platform\u201d (<a href=\"https:\/\/digiday.com\/marketing\/tiktoks-kat-marquez-unpacks-nba-and-wnba-creator-deal\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/digiday.com\/marketing\/tiktoks-kat-marquez-unpacks-nba-and-wnba-creator-deal\/\">DIGIDAY, 7\/23<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"TikTok Global Sports Partnerships Lead Kat Marquez said that the social media platform\u2019s global content deal with the&hellip;\n","protected":false},"author":2,"featured_media":780188,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[402,88,355,99,434,1765],"class_list":["post-780187","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-basketball","tag-entertainment","tag-nba","tag-sports","tag-wnba","tag-womens-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/780187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=780187"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/780187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/780188"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=780187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=780187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=780187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}