{"id":781282,"date":"2026-07-24T06:03:14","date_gmt":"2026-07-24T06:03:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/781282\/"},"modified":"2026-07-24T06:03:14","modified_gmt":"2026-07-24T06:03:14","slug":"amazon-prime-video-adds-video-games-to-bundle-through-luna","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/781282\/","title":{"rendered":"Amazon Prime Video Adds Video Games to Bundle Through Luna"},"content":{"rendered":"

\n\tPrime Video<\/a> is adding games.<\/p>\n

\n\tAmazon is making a move to embed its Amazon Luna cloud gaming service within its Prime Video platform, enabling much easier discovery for the video game offering.<\/p>\n

\n\tGames, including titles like Hogwarts Legacy, EA Sports FC 26 and Clue will be available starting today inside Prime Video, for users with an Amazon Fire TV device.<\/p>\n

\n\t\u201cAmazon\u2019s been kind of ticking away at the gaming space for over a decade now, I think with varying degrees of success, but really has never established Amazon as a gaming platform, a destination where people come to play games,\u201d says Jeff Gattis, GM of gaming for Amazon. \u201cFrom a business perspective, we\u2019re just going to drive a ton more of discovery and awareness of this great benefit, and ideally at the end of the day, it\u2019s getting more people playing video games<\/a>.\u201d<\/p>\n

\n\tThe change will see a \u201cGames\u201d tab added alongside \u201cMovies,\u201d \u201cTV Shows,\u201d \u201cLive TV\u201d and \u201cSports,\u201d significantly expanding Prime Video\u2019s content offering.<\/p>\n

\n\tAmazon Luna has been strategic with the games it pursues, seeking out licensed titles that may be familiar or move the needle, paired with games based on Amazon IP or original fare, as well as casual family games.<\/p>\n

\n\tThe goal, Gattis says, is not to take on the Playstations and Xboxes of the world, but to reach that larger universe of casual gamers.<\/p>\n

\n\t\u201cYour PlayStations, your Xboxes, your Steam and PC players tends to be really well served already. I might even argue over-served, where they\u2019re largely just competing for the same pool of players and trying to take share from one another, and it\u2019s a pool that\u2019s really not growing in terms of console install base,\u201d Gattis says. \u201cWhen we step back a little bit and just looked at the overall gaming market, there\u2019s three and a half billion people in the world who play video games. There\u2019s only about 300 million consoles and gaming PCs out there, so you don\u2019t have to do heavy math to realize there\u2019s a lot of people that love to play games, but are not necessarily playing in the highest fidelity environment on their TV or on their desktop computer. So that was where we started to see some real opportunity.\u201d<\/p>\n

\n\tThe offering pairs casual family games like Clue and Who Wants to Be a Millionaire with more fully-featured but still simple games like Hogwarts Legacy. Gattis says that IP will be a theme as the service keeps building out.<\/p>\n

\n\t\u201cWhat we found is that big IP, familiar IP, approachable IP with relatively simple game mechanics are really resonating with our players,\u201d he says. \u201cHogwarts Legacy has done incredibly well in the service. It\u2019s a game that obviously everybody loves the IP, but it\u2019s not a very complicated game to get into and start playing. Same thing I\u2019d say for Indiana Jones, and we have Tomb Raider coming to Amazon and to the broader market in February, and so we\u2019re excited about that. I think we\u2019re finding a type of game that really resonates, and so we\u2019re going to double down on that type of content.\u201d<\/p>\n

\n\tThat will almost certainly, in the future, include a certain British super spy.<\/p>\n

\n\t\u201cObviously, we\u2019ll have the rights to the next [James] Bond game, if there is a sequel of the Bond franchise, there\u2019s a bunch of MGM IP that we\u2019re looking at right now,\u201d Gattis says. \u201cThat\u2019s a big part of making sure that we\u2019ve got a really representative set of Amazon first-party content to complement the big third-party IPs that we\u2019ll go out and license for the service.\u201d<\/p>\n

\n\tThe goal, ultimately, is to make Prime Video the ultimate entertainment platform, leveraging games to help grow the pie, and create new formats in the process (just look at Courtroom Chaos \u2013 Starring Arnold Schwarzenegger, which uses AI to let users have the action star resolve their silly disputes).<\/p>\n

\n\t\u201cI think there was this shared belief we had inside of Amazon that you need more on Prime Video, thinking of it more as an entertainment platform versus strictly a streaming video platform,\u201d Gattis says. \u201cGoing forward, though, what I get excited about, and we\u2019re not quite there yet, but I think you\u2019re going to start seeing a lot more: I\u2019ll call them games or interactive experiences that are really designed to complement or extend engagement with video IP, so I\u2019m excited about creating new types of video games that feel a little more experiential.\u201d<\/p>\n

\n\tGames have become a more important piece of the puzzle across streaming, with Netflix leaning hard into casual party games, and Peacock leveraging IP like Law & Order and Jeopardy! for new offerings. Prime Video, as one of the largest streamers, doesn\u2019t want to be left out, especially with Luna already in the Prime ecosystem.<\/p>\n

\n\t\u201cAmpere data shows that pure-play cloud services including Amazon Luna Premium generated around $700m in consumer spending in 2025. That represented around 0.3% of global spending on games content and services, so cloud gaming services have a long way to go to challenge the established device categories of mobile, console and PC,\u201d says Piers Harding-Rolls, senior research director for games at Ampere Analysis, in an email to THR. \u201cThere is certainly room to grow as the business is nascent. While cloud gaming has been around since the 2000s, services have become more prevalent in recent years and companies such as Amazon, who are better placed than many due to its AWS and large scale subscription businesses, have entered the market. The sector is growing strongly but is years away from becoming a more mainstream activity.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Prime Video is adding games. Amazon is making a move to embed its Amazon Luna cloud gaming service…\n","protected":false},"author":2,"featured_media":781283,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[7048,74,16154],"class_list":["post-781282","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-prime-video","tag-technology","tag-video-games"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/781282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=781282"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/781282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/781283"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=781282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=781282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=781282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}