Nielsen has delisted three Union Broadcasting stations from the June 2026 ratings survey for Louisville after discovering that the household of a staff member of the stations obtained and returned diaries that would have been included in the June market report. In a Product Notification to clients, Nielsen says the diaries did not meet its quality standards and were not included in the June 2026 Louisville Radio Market Report that was released Thursday (July 23) and covers the April-June period.<\/p>\n
The client stations removed from the ratings are Union Broadcasting\u2019s \u201cESPN Louisville\u201d WHBE-AM & FM (680, 105.7) and sports \u201cThe Ville\u201d WLCL (93.9), along with their online simulcasts.<\/p>\n
\u201cNielsen expressly prohibits participation in its panels and surveys by any household associated with a radio station,\u201d the measurement company said.<\/p>\n
Estimates for other stations were not affected.<\/p>\n
While delisting is among the actions Nielsen can take when a station violates its rating distortion policy, it has in the past held back on the nuclear option when station management gave its \u201cfull and prompt cooperation\u201d when confronted about the infraction. That was the case when Nielsen found a staff member from KKPK Colorado Springs \u201cobtained and returned\u201d diaries for the January 2025 Market Report. The Cumulus Media AC got a slap on the wrist in the form of a Special Notice about the activity in the Colorado Springs eBook.<\/p>\n
However, Wilson Broadcasting\u2019s three radio stations were delisted from the Nielsen Fall 2024 Dothan, AL survey after it was discovered that the household of an employee obtained and sent in a diary. It also delisted regional Mexican \u201cQue Buena 105.7\u201d KQMX-FM from the April 2024 Bakersfield (CA) Radio Market Report after discovering that the household of a staff member obtained and returned survey diaries.<\/p>\n
In its latest delisting notice, Nielsen doesn\u2019t say whether Union Broadcasting station management cooperated or not with its inquiry.<\/p>\n
But the ratings company does include its boilerplate reminder to stations to make themselves familiar with Nielsen\u2019s Rating Distortion Handbook. \u201cIf an employee of your station is contacted by Nielsen to participate in any audience measurement survey, you should inform your Nielsen Client Service Representative right away,\u201d the company says. \u201cWe also ask that you retain any printed materials Nielsen has sent. We will provide instructions as to how to dispose of those materials.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Nielsen has delisted three Union Broadcasting stations from the June 2026 ratings survey for Louisville after discovering that…\n","protected":false},"author":2,"featured_media":781816,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[88,7056,216,3],"class_list":["post-781815","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-free","tag-music","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/781815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=781815"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/781815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/781816"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=781815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=781815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=781815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}