{"id":782604,"date":"2026-07-24T21:49:08","date_gmt":"2026-07-24T21:49:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/782604\/"},"modified":"2026-07-24T21:49:08","modified_gmt":"2026-07-24T21:49:08","slug":"roku-raises-streaming-stick-prices-by-up-to-60-percent","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/782604\/","title":{"rendered":"Roku raises streaming stick prices by up to 60 percent"},"content":{"rendered":"

\u201cAlthough there is issues around memory that we have to manage, [the RAM shortage] is generally great for our business because of our bill of materials cost advantage, which allows us to just have a lower cost than \u2026 all the competing products. That gap is just widening right now by a pretty wide margin,\u201d Wood said, per a transcript<\/a> of the call.<\/p>\n

The executive also noted that the low costs associated with running Roku OS have helped the company win over TV OEMs and retailers.<\/p>\n

Many tech companies have hiked prices<\/a> recently due to the memory shortage. On the streaming hardware side, for example, Apple last month raised prices for Apple TV boxes from $129 to $199 for the 64GB version and from $149 to $249 for 128GB.<\/p>\n

Apple has a reputation for selling high-end devices at a premium, though. Roku, on the other hand, has built a name for itself through affordability. The company may have a harder time getting people to accept higher prices for what have traditionally been viewed as budget products.<\/p>\n

A Roku representative told The Desk that the company still thinks its devices are competitively priced.<\/p>\n

\u201cWe are doing our best to have great deals like what we have going on right now,\u201d the executive told the publication.<\/p>\n

Roku\u2019s price hikes come weeks after Fox announced it is buying Roku<\/a> for an enterprise value of $22 billion. The deal remains subject to regulatory and shareholder approval and is expected to close in 2027.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cAlthough there is issues around memory that we have to manage, [the RAM shortage] is generally great for…\n","protected":false},"author":2,"featured_media":782605,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[74],"class_list":["post-782604","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/782604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=782604"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/782604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/782605"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=782604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=782604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=782604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}