{"id":789143,"date":"2026-07-28T10:52:09","date_gmt":"2026-07-28T10:52:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/789143\/"},"modified":"2026-07-28T10:52:09","modified_gmt":"2026-07-28T10:52:09","slug":"host-nafem-partner-to-bring-host-america-to-the-united-states","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/789143\/","title":{"rendered":"Host, NAFEM partner to bring Host America to the United States"},"content":{"rendered":"

MILAN, Italy \u2014 HostMilano, the world\u2019s leading exhibition for hospitality, foodservice and food retail continues to strengthen its international presence through strategic partnerships with leading industry organizations. Following the successful debut of Host Arabia in the Gulf region last December, Fiera Milano is now bringing the Host brand to North America through a partnership with NAFEM (North American Association of Food Equipment Manufacturers), one of the sector\u2019s most influential associations.<\/p>\n

The collaboration gives rise to Host America, a new platform designed to connect international companies with the world\u2019s largest professional hospitality market. The event will take place in Orlando, Florida, from 11 to 13 February 2027, at The NAFEM Show\u2014North America\u2019s premier trade events for foodservice equipment. By combining the international reach of the Host brand with NAFEM\u2019s deep roots in the U.S. market, the partnership creates new business opportunities and offers exhibitors direct access to a highly qualified audience of buyers and industry professionals.<\/p>\n

\"\"<\/a> The United States: The World\u2019s Most Dynamic Market <\/p>\n

The United States continues to confirm its position as the world\u2019s most attractive market for the sector. According to exclusive ExportPlanning analyses conducted for the Host Milano Observatory, U.S. imports across Host\u2019s core sectors increased from \u20ac22.5 billion in 2019 to \u20ac24.8 billion in 2025, and are forecast to approach \u20ac27 billion by 2029. Growth is being driven primarily by demand for professional equipment for gelato, coffee and bakery applications.<\/p>\n

Within this landscape, Italy occupies a position of outstanding importance. ExportPlanning estimates that Italy is now the United States\u2019 seventh-largest global supplier and the largest supplier within the European Union. Italian exports to the U.S. rose from \u20ac395 million in 2019 to \u20ac689 million in 2025, representing a compound annual growth rate (CAGR) of 9.7%.<\/p>\n

Italy\u2019s strongest market penetration is in bakery and pastry equipment, where it accounts for 28% of U.S. import demand. Even more remarkable is the performance of gelato equipment and refrigeration technologies: between 2019 and 2025, Italian exports quadrupled from \u20ac71 million to \u20ac286 million, achieving an average annual growth rate of 26.1%\u2014more than twice the already robust pace of overall market growth.<\/p>\n

Host America: Showcasing the Industries Driving Growth <\/p>\n

Host America will spotlight the sectors in which Made in Italy represents the highest standards of technological excellence and innovation: Coffee equipment and vending technologies, Gelato equipment and refrigeration, Furniture, tableware and hospitality design, Bakery and pastry equipment. These four product sectors represent key pillars of the professional hospitality industry and are currently benefiting from sustained structural growth in the U.S. market.<\/p>\n

With Host Arabia and Host America, Fiera Milano has launched a strategic international expansion of the Host brand into the world\u2019s highest-potential markets. Together with Milan, Riyadh and Orlando create a complementary network of international events that leverages the unique opportunities offered by each regional market while further strengthening HostMilano\u2019s position as the world\u2019s leading trade show for professional hospitality, foodservice and food retail.<\/p>\n

Host America will take place in Orlando, Florida, from 11 to 13 February 2027, at The NAFEM Show.<\/p>\n

The 44th edition of Host Milano will be held at Fiera Milano from 22 to 26 October 2027.<\/p>\n

For the latest updates, visit host.fieramilano.it or follow @HostMilano.<\/p>\n

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