{"id":790547,"date":"2026-07-29T03:21:38","date_gmt":"2026-07-29T03:21:38","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/790547\/"},"modified":"2026-07-29T03:21:38","modified_gmt":"2026-07-29T03:21:38","slug":"apples-tim-cook-john-ternus-talk-ceo-transition-at-ted-lasso-premiere","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/790547\/","title":{"rendered":"Apple’s Tim Cook & John Ternus Talk CEO Transition At ‘Ted Lasso’ Premiere"},"content":{"rendered":"

\n\tThe future of Apple<\/a> looks a lot like its past judging by how the company\u2019s outgoing CEO Tim Cook<\/a> and his successor John Ternus<\/a> showed up at the Ted Lasso<\/a> Season 4 premiere wearing virtually identical outfits \u2014 navy suits, white unbuttoned shirts and Believe pins on the lapel.<\/p>\n

\n\tFor Cook, this was the last Apple TV premiere as an Apple CEO, for hardware engineer Ternus, who is taking over the job on September 1, it was the first since the transition was announced.<\/p>\n

\n\tThe occasion made Cook reflective. <\/p>\n

\n\t\u201cI feel so much gratitude to have been the CEO of Apple for 15 years and to work with all of the people that I get to work with, it\u2019s a privilege of a lifetime,\u201d he told Deadline in a joint red carpet interview with Ternus, a video of which you can watch below.<\/p>\n

\t\tCook\u2019s Farewell\t<\/p>\n

\n\tCook launched Apple TV during his tenure as CEO; the streaming service made its debut Nov. 1, 2019.<\/p>\n

\n\t\u201cWe\u2019ve been at it for seven years, and it feels like every year is better than the year before,\u201d Cook said. \u201cNow we\u2019ve really hit our stride, and I couldn\u2019t be more excited about where we\u2019re going. We have 89 Emmy nominations, we\u2019re so excited. I hope you\u2019re watching Widow\u2019s Bay, it\u2019s a terrific show, and now tonight to bring Ted Lasso back, it\u2019s marvelous.\u201d<\/p>\n

\n\tCook announced his pending departure<\/a> as CEO in April. Two and a half months later, Apple TV set a new high of 89 Emmy nominations<\/a>, including a staggering six Outstanding Drama and Outstanding Comedy noms for Pluribus, Your Friends & Neighbors, Slow Horses, Shrinking, Widow\u2019s Bay and Margo\u2019s Got Money Problems. <\/p>\n

\n\t\u201cYes, it\u2019s good timing,\u201d Cook said with a laugh about the record Emmy haul punctuating his grand CEO exit.<\/p>\n

\n\tSpeaking of good timing, earlier on Monday, the Apple stock closed at a record high just as Cook is headed to his 90th and final earnings call Thursday before he segues to an executive chairman role. <\/p>\n

\n\tAlso perfectly timed was the Ted Lasso return as Cook\u2019s last red carpet premiere. He had been a big fan of Jason Sudeikis\u2019 feel-good sports comedy from the start, attending premieres and other events throughout its run and posting show updates on his X account. <\/p>\n

\n\tTed Lasso became Apple TV\u2019s first global mega hit. But for awhile, it looked like the hugely popular series was done after its initial three-season arc. Did Cook have anything to do with Sudeikis\u2019 decision to bring the show back for more; do we have him to thank for it?<\/p>\n

\n\t\u201cYou don\u2019t have to thank me for it, but I was praying for it, and I\u2019m so excited that it\u2019s back, and so excited to be a part of it,\u201d he said. \u201cThis show means so much to so many people around the world. It\u2019s just great to have it back.\u201d<\/p>\n

\n\tTurns out Ternus is a Ted Lasso fan too. <\/p>\n

\n\t\u201cI love Ted Lasso, Iam so excited to have all the characters back, to have the story back,\u201d he said. \u201cIt\u2019s just such an amazing story, such an amazing message of optimism and hope and believe.\u201d <\/p>\n

\n\tCook did not pull CEO strings to watch Season 4 early. <\/p>\n

\n\t\u201cI\u2019m saving it for tonight because I want to see it as everybody else does,\u201d he said about the opening two episodes, which he, sitting alongside Ternus and Apple\u2019s Heads of Worldwide Video Zack Van Amburg and Jamie Erlicht, watched together with the rest of the premiere attendees inside the big theater of the Academy Museum of Motion Pictures.<\/p>\n

\n\tCook had spoken out about watching Season 3 of Ted Lasso on Apple Vision Pro. Will he do it again with Season 4?<\/p>\n

\n\t\u201cOh yes, of course, and watch it lying down on Vision Pro, there\u2019s nothing quite like that,\u201d he said.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\t(L-R) Brendan Hunt, Tanya Reynolds, Jason Sudeikis, John Ternus, SVP, Apple, Tim Cook, CEO, Apple, Hannah Waddingham, Jeremy Swift and Juno Temple attend the premiere of Apple TV\u2019s \u2018Ted Lasso\u2019 Season 4. <\/p>\n

\t\t\t\t\t\t\t\t\tGetty Images<\/p>\n

\t\tTernus\u2019 Vision\t<\/p>\n

\n\tAs Ternus prepares to lead Apple, what ideas does he have for the company\u2019s streaming service? Is he planning to make some changes? As a big racing fan, adding more racing, perhaps, to Apple TV\u2019s Formula 1 coverage?<\/p>\n

\n\t\u201cI am just so excited about the momentum we have,\u201d he said. \u201cThere\u2019s so much great content on Apple TV, and now is just the perfect time for us to keep the momentum up, keep bringing in incredible storytellers and creative folks to keep making it better.\u201d<\/p>\n

\n\tBut is Ternus looking to put his stamp on Apple TV, has he started conversations with SVP Eddy Cue who oversees it?<\/p>\n

\n\t\u201cI think it\u2019s pretty amazing right now,\u201d he said.<\/p>\n

\n\tTed Lasso marked Ternus\u2019 second Apple TV red carpet premiere following the June 2025 event for F1, which also happened to be one of the last Apple movies to be released in theaters. Does he want to see more Apple films playing in theaters?<\/p>\n

\n\t\u201cWe\u2019re just so excited to be here today, bringing Ted Lasso back,\u201d he said, keeping the conversation focused on the premiere. <\/p>\n

\n\tTernus and Cook both listed their other favorite Apple TV shows besides Ted Lasso.<\/p>\n

\n\t\u201cThis year\u2019s been amazing with Pluribus and Widows Bay. Right now, I\u2019m watching Silo and Lucky,\u201d Ternus said.<\/p>\n

\n\tAdded Cook, \u201cI love Severance, I can\u2019t wait for it to come back. I\u2019m watching Widow\u2019s Bay, as I mentioned. I love Pluribus. Silo is fantastic,\u201d Cook said. <\/p>\n

\n\tCook did not parlay his memorable Severance Season 2 promo<\/a> as a Lumon Industries employee into a Ted Lasso Season 4 cameo.<\/p>\n

\n\t\u201cI\u2019m not an actor,\u201d he said but admitted that filming the Severance video \u201cwas great fun.\u201d<\/p>\n

\t\t\t\t\t\t\"Tim<\/p>\n

\t\t\t\t\tTim Cook in \u2018Severance\u2019 promo video<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Apple TV<\/p>\n

\t\tSmooth Transition\t<\/p>\n

\n\tHow is the CEO transition going between Cook and Ternus?<\/p>\n

\n\t\u201cIt\u2019s over the top great. John is the perfect person for this role, and the whole thing has just been great \u2014 the employee piece, the investor piece, everything \u2014 so I feel really great,\u201d Cook said.<\/p>\n

\n\tAdded Ternus, \u201cIt\u2019s amazing. I mean, what an incredible opportunity! It\u2019s so exciting for me. I\u2019ve been at Apple for 25 years, I love Apple, and to have this opportunity is beyond words.\u201d <\/p>\n

\n\tSaid Cook, \u201cWe really wanted this transition to be the best because Apple deserves the best, and both of us are really doing that, and it feels fantastic.\u201d <\/p>\n

\n\tAnd when the transition is over, what is the first thing Ternus is going to do on September 1? <\/p>\n

\n\t\u201cYou have to wait and see,\u201d he said. <\/p>\n

\n\tHere is the video:<\/p>\n","protected":false},"excerpt":{"rendered":"The future of Apple looks a lot like its past judging by how the company\u2019s outgoing CEO Tim…\n","protected":false},"author":2,"featured_media":790548,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[517,154868,17204,74,13022,4532],"class_list":["post-790547","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-john-ternus","tag-novid","tag-technology","tag-ted-lasso","tag-tim-cook"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/790547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=790547"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/790547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/790548"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=790547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=790547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=790547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}