{"id":790675,"date":"2026-07-29T04:55:17","date_gmt":"2026-07-29T04:55:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/790675\/"},"modified":"2026-07-29T04:55:17","modified_gmt":"2026-07-29T04:55:17","slug":"shigeru-miyamoto-sums-up-everything-wrong-with-the-industry-in-one-sentence","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/790675\/","title":{"rendered":"Shigeru Miyamoto Sums Up Everything Wrong With The Industry In One Sentence"},"content":{"rendered":"

Whenever it\u2019s time to talk about the current woes plaguing the video game industry\u2014the layoffs, the game cancellations, the flops, the studio closures, the successes that still lead to studio closures and layoffs\u2014Nintendo\u2019s always the exception. Though subject to the same economic forces that require rising prices and to the same social forces that see a stagnant player base concentrated in fewer and fewer \u201cforever games\u201d like Fortnite and Roblox, Nintendo still seems to stand apart. In an interview with Japanese gaming magazine Famitsu<\/a> (and translated via machine translation), Shigeru Miyamoto, long-time Nintendo director, explained exactly why Big Red is simply built different.<\/p>\n

\u201cThe reason why Nintendo is particularly supported globally is that we don\u2019t start by asking \u2018what\u2019s popular now?’\u201d he said. \u201cBut rather we\u2019ve consistently continued to create [\u2026] what we consider \u2018fun to play.’\u201d<\/p>\n

It seems kinda \u201cduh\u201d for a video game maker to say, \u201cwe\u2019re successful because we create stuff that\u2019s fun to play,\u201d but examining how Nintendo does that compared to its peers is key to understanding why the company doesn\u2019t seem to generate the relentlessly depressing headlines Sony and Microsoft do. Nintendo\u2019s de-emphasis on \u201cwhat\u2019s popular now\u201d is part of that. Remember when Sony said it wanted to release 10 live-service games by 2026<\/a> and spent beaucoup bucks on developing Concord<\/a> and acquiring Bungie<\/a> to make that happen? And even when those endeavors categorically did not work out<\/a> (with the exception of Helldivers 2), rather than recalibrating, Sony doubled down<\/a>.<\/p>\n

Nintendo doesn\u2019t publish any live-service multiplayer games. In fact, it went in reverse, taking the one live-service multiplayer\u2013adjacent game it had, Splatoon, and instead of stuffing it with microtransactions, turned it into a single-player experience that\u2019s currently tearing up the Metacritic charts<\/a>. Though there\u2019s a certain mercenary appeal in spending millions on the hopes of creating the next lightning-in-a-bottle live-service game that generates billions in revenue ala Fortnite, Miyamoto explained that\u2019s just not how Nintendo works.<\/p>\n

\u201cIf you only think about whether something will make money quickly when you create it, you can\u2019t create anything unique or with potential,\u201d he said.<\/p>\n

Of course Nintendo wants to make money, and the decisions the company\u2019s made around increasing hardware<\/a> and software prices<\/a> certainly reflect that. But Miyamoto spoke to different priorities within Nintendo that have allowed it to be successful even though the company\u2019s products seem less technically sophisticated than its peers. While Sony and Xbox build their consoles with bleeding-edge graphics in mind, Miyamoto said the Switch and now the Switch 2 have the appeal they do because, he believes, \u201ccustomers are no longer solely focused on specs.\u201d<\/p>\n

Nintendo doesn\u2019t chase trends or state-of-the-art technology. It\u2019s the only console manufacturer that can say that, and it seems like that\u2019s why it\u2019s not currently on fire.<\/p>\n","protected":false},"excerpt":{"rendered":"Whenever it\u2019s time to talk about the current woes plaguing the video game industry\u2014the layoffs, the game cancellations,…\n","protected":false},"author":2,"featured_media":790676,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[1299,247441,74],"class_list":["post-790675","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-nintendo","tag-shigeru-miyamoto","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/790675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=790675"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/790675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/790676"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=790675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=790675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=790675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}