{"id":791818,"date":"2026-07-29T18:31:13","date_gmt":"2026-07-29T18:31:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/791818\/"},"modified":"2026-07-29T18:31:13","modified_gmt":"2026-07-29T18:31:13","slug":"uefa-considers-world-cup-boycott-over-fifa-investment-plan","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/791818\/","title":{"rendered":"UEFA Considers World Cup Boycott Over FIFA Investment Plan"},"content":{"rendered":"<p>Topline<\/p>\n<p class=\"topline-summary\">FIFA will ask its 211 member associations to vote on its controversial plan to sell  minority stakes in the World Cup in September, multiple outlets reported\u2014although the plan has already been criticized by soccer governing bodies in the Americas, Asia and Europe.<\/p>\n<p>FIFA confirmed plans to raise $4.2 billion for a new entity controlling the nonprofit\u2019s \u201ccommercial and event operations\u201d at a $20 billion equity valuation.<\/p>\n<p>FIFA via Getty ImagesKey Facts<\/p>\n<p class=\"timeline-fact\">In a deal first reported by <a href=\"https:\/\/www.thetimes.com\/sport\/football\/article\/world-cup-for-sale-gianni-infantino-fifa-wdvtsqfc6\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.thetimes.com\/sport\/football\/article\/world-cup-for-sale-gianni-infantino-fifa-wdvtsqfc6\" aria-label=\"The Times\">The Times<\/a> and the <a href=\"https:\/\/www.ft.com\/content\/819cc297-4e1e-493b-91b3-e6b12519214b?syn-25a6b1a6=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.ft.com\/content\/819cc297-4e1e-493b-91b3-e6b12519214b?syn-25a6b1a6=1\" aria-label=\"Financial Times\">Financial Times<\/a>, FIFA is planning to raise an estimated $4.2 billion in 2026 by selling a reported 20% minority stake in a new subsidiary at an equity valuation of $20 billion.<\/p>\n<p class=\"timeline-fact\">FIFA <a href=\"https:\/\/inside.fifa.com\/organisation\/media-releases\/intends-expand-football-development-funding-usd-10-billion-subject-approval-member-associations\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/inside.fifa.com\/organisation\/media-releases\/intends-expand-football-development-funding-usd-10-billion-subject-approval-member-associations\" aria-label=\"confirmed\">confirmed<\/a> the plans in an announcement on Tuesday morning, which said the new company would be called FIFA Forward Enterprise and would control the nonprofit organization\u2019s \u201ccommercial and event operations.\u201d<\/p>\n<p class=\"timeline-fact\">FIFA\u2019s 211 member associations would each be given $20 million in funding if the deal goes through, the organization said, and annual funds to members would continue increasing through 2038.<\/p>\n<p class=\"timeline-fact\">FIFA said it would remain the primary owner of the new subsidiary and maintain control over scheduling competitions and matches, as well as governance and regulatory decisions.<\/p>\n<p class=\"timeline-fact\">Thrive Eternal, a fund created by Josh Kushner\u2019s Thrive Capital that <a href=\"https:\/\/www.forbes.com\/sites\/aliciapark\/2026\/04\/24\/billionaire-josh-kushners-venture-firm-invests-in-san-francisco-giants-its-first-sports-bet\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/aliciapark\/2026\/04\/24\/billionaire-josh-kushners-venture-firm-invests-in-san-francisco-giants-its-first-sports-bet\/\" target=\"_self\" aria-label=\"previously purchased\" rel=\"nofollow noopener\">previously purchased<\/a> a minority stake in the San Francisco Giants, will lead the investor group, FIFA said, and the nonprofit federation is being advised by bankers from JPMorgan.<\/p>\n<p class=\"timeline-fact\">The new plan would need to be approved by a majority of FIFA\u2019s member associations.<\/p>\n<p class=\"timeline-fact\">UEFA was unaware of the plans before Tuesday, <a href=\"https:\/\/news.sky.com\/story\/uefa-fury-as-fifa-boss-wants-to-sell-shares-in-world-cup-spin-off-venture-13567834\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/news.sky.com\/story\/uefa-fury-as-fifa-boss-wants-to-sell-shares-in-world-cup-spin-off-venture-13567834\" aria-label=\"Sky News\">Sky News<\/a> reported, and is planning to hold an emergency virtual meeting this week to discuss the plans.<\/p>\n<p class=\"timeline-fact\">Infantino set a deadline for member associations to vote on the plan for September 19, <a href=\"https:\/\/www.bbc.com\/sport\/football\/articles\/cvg7vglq9wpo\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.bbc.com\/sport\/football\/articles\/cvg7vglq9wpo\" aria-label=\"multiple\">multiple<\/a> <a href=\"https:\/\/www.independent.co.uk\/sport\/football\/gianni-infantino-world-cup-fifa-sale-vote-b3023654.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.independent.co.uk\/sport\/football\/gianni-infantino-world-cup-fifa-sale-vote-b3023654.html\" aria-label=\"outlets\">outlets<\/a> reported, if they want to access the immediate $20 million in funding.<\/p>\n<p>What to Watch For<\/p>\n<p>UEFA\u2019s emergency meeting is set to take place on Wednesday, Agence France-Presse reported citing a <a href=\"https:\/\/x.com\/AFP\/status\/2082433460426211772?s=20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/x.com\/AFP\/status\/2082433460426211772?s=20\" aria-label=\"statement\">statement<\/a> from French sports minister Marina Ferrari. \u201cFaced with a project that could profoundly transform our sport, it is essential that European stakeholders speak with a single voice,\u201d Ferrari said. The European confederation is reportedly considering using the threat of a boycott of FIFA events, including the World Cup and the Club World Cup. Tensions between UEFA and FIFA have been high in recent weeks\u2014UEFA president Aleksander Ceferin boycotted the World Cup final over multiple issues, <a href=\"https:\/\/www.reuters.com\/sports\/soccer\/uefa-president-ceferin-boycotted-world-cup-final-after-disagreements-with-fifa-2026-07-20\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.reuters.com\/sports\/soccer\/uefa-president-ceferin-boycotted-world-cup-final-after-disagreements-with-fifa-2026-07-20\/\" aria-label=\"Reuters\">Reuters<\/a> reported, including <a href=\"https:\/\/www.forbes.com\/sites\/siladityaray\/2026\/07\/06\/crossed-a-red-line-fifa-draws-ire-over-suspension-of-balogun-red-card-after-reported-trump-call\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/siladityaray\/2026\/07\/06\/crossed-a-red-line-fifa-draws-ire-over-suspension-of-balogun-red-card-after-reported-trump-call\/\" target=\"_self\" aria-label=\"FIFA\u2019s decision\" rel=\"nofollow noopener\">FIFA\u2019s decision<\/a> to suspend U.S. striker Folarin Balogun\u2019s red card earlier in the tournament. In a <a href=\"https:\/\/x.com\/UEFA\/status\/2082462510339236090?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/x.com\/UEFA\/status\/2082462510339236090?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet\" aria-label=\"statement\">statement<\/a> released later on Wednesday morning, UEFA said it had conversations with \u201cstakeholders across the game,\u201d and insisted there was \u201csignificant and growing opposition to FIFA\u2019s scheme.\u201d The organization said it was aware of FIFA\u2019s September deadline, and the prospect of member associations losing the $20 million payment \u201csays everything you need to know about this plan.\u201d <\/p>\n<p>Gianni Infantino\u2019s Connections<\/p>\n<p>FIFA president Gianni Infantino could play a major role in the new deal, the Times reported on Tuesday. Infantino is up for reelection as president next year, but is term-limited after 2031. Sources told The Times Infantino could serve as a \u201ccommissioner\u201d or chief executive of the new company after his final term, although the FIFA president later told the paper the idea \u201chas never been discussed.\u201d FIFA\u2019s own statement did not elaborate on Infantino\u2019s role in the future company. Infantino has been heavily criticized for his cozy relationship with President Donald Trump, whom he gave the inaugural <a href=\"https:\/\/www.forbes.com\/sites\/maryroeloffs\/2025\/12\/09\/trumps-fifa-peace-prize-win-lands-soccer-chief-in-trouble-with-watchdog\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/maryroeloffs\/2025\/12\/09\/trumps-fifa-peace-prize-win-lands-soccer-chief-in-trouble-with-watchdog\/\" target=\"_self\" aria-label=\"\u201cFIFA Peace Prize\u201d\" rel=\"nofollow noopener\">\u201cFIFA Peace Prize\u201d<\/a> to last December. FIFA reportedly consulted with the Trump administration on the plans, two sources told the Times. However, Jared Kushner, the president\u2019s son-in-law and older brother of the Thrive Capital founder, is not one of the investors lined up.<\/p>\n<p>Chief Critics<\/p>\n<p>The deal is highly controversial among soccer fans, analysts and other governing bodies for the sport. &#8220;This crosses \u200ba line that football\u2019s governing institutions should never cross,&#8221; UEFA, soccer\u2019s governing body in Europe, said in a <a href=\"https:\/\/x.com\/UEFA\/status\/2082125178440401072?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/x.com\/UEFA\/status\/2082125178440401072?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet\" aria-label=\"response\">response<\/a> to the reporting in the Times. \u201cUEFA takes it extremely seriously. So should every National Football \u200bAssociation. So should every stakeholder: leagues, clubs, players, supporters, governments and everyone who cares about the future of the game. The soul and governance of football are \u200cnot assets \u2060to trade \u2013 especially with zero transparency as to who gains financially. None of us are the owners of football. It is not FIFA\u2019s to sell.\u201d Hours after UEFA expressed outrage over the proposed deal, CONCACAF, the confederation governing soccer in North America, Central America and the Caribbean, <a href=\"https:\/\/x.com\/ConcacafMedia\/status\/2082375612732166168\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/x.com\/ConcacafMedia\/status\/2082375612732166168\" aria-label=\"said\">said<\/a> it was also only informed about the deal through media reports and was \u201cdeeply concerned by the lack of due process.\u201d The confederation said it felt \u201cdisappointment\u201d since the deal was presented without any discussions with the other soccer governing bodies. The Asian Football Confederation put out a similar <a href=\"https:\/\/www.the-afc.com\/en\/more\/afc_news.html\/news\/afc-statement-on-the-fifa-forward-enterprise-proposal\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.the-afc.com\/en\/more\/afc_news.html\/news\/afc-statement-on-the-fifa-forward-enterprise-proposal\" aria-label=\"statement\">statement<\/a>, saying it was \u201cnot consulted\u201d on the deal and was not given the \u201copportunity to examine and discuss it through the appropriate and established governance channels.\u201d On Wednesday, the Football Association, the sport\u2019s governing body in England, similarly <a href=\"https:\/\/www.thefa.com\/news\/2026\/jul\/29\/statement-fifa-world-cup-proposal-20262907\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.thefa.com\/news\/2026\/jul\/29\/statement-fifa-world-cup-proposal-20262907\" aria-label=\"said\">said<\/a> it was \u201ccompletely unaware of this proposal and have no substantive details, including what the proposition actually is, and what conditions are attached.\u201d The English organization said it was \u201cdeeply concerned\u201d about the lack of information and transparency, but would comment further after details about the deal are made clear. British Prime Minister Andy Burnham also <a href=\"https:\/\/x.com\/andyburnham\/status\/2082181244830339117?s=46&amp;t=J0lUvbNJYAEaBp3GNKh1_w\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/x.com\/andyburnham\/status\/2082181244830339117?s=46&amp;t=J0lUvbNJYAEaBp3GNKh1_w\" aria-label=\"weighed in\">weighed in<\/a> against the proposed deal, insisting \u201cfootball does not belong to investors. It belongs to the people who fill the stands and who stand on the touchline week in, week out, rain or shine.\u201d The prime minister said the World Cup was not a \u201cproduct\u201d and instead \u201cbelongs to the fans.\u201d<\/p>\n<p>Big Number<\/p>\n<p>$15 billion. That\u2019s how much FIFA made in revenue from the 2026 World Cup, according to the <a href=\"https:\/\/inside.fifa.com\/organisation\/president\/news\/gianni-infantino-world-cup-usd-15-billion-revenue-members\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/inside.fifa.com\/organisation\/president\/news\/gianni-infantino-world-cup-usd-15-billion-revenue-members\" aria-label=\"organization\">organization<\/a>. It was a significantly higher haul compared to the <a href=\"https:\/\/publications.fifa.com\/en\/annual-report-2022\/finances\/2019-2022-cycle-in-review\/2019-2022-revenue\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/publications.fifa.com\/en\/annual-report-2022\/finances\/2019-2022-cycle-in-review\/2019-2022-revenue\/\" aria-label=\"estimated $7.57 billion\">estimated $7.57 billion<\/a> made during the 2022 World Cup cycle. In a speech earlier this year, Infantino promised to \u201cunleash the commercial potential and opportunity that FIFA has\u201d\u2014a comment the nonprofit has repeatedly pointed to in announcing the plans for the new venture.<\/p>\n","protected":false},"excerpt":{"rendered":"Topline FIFA will ask its 211 member associations to vote on its controversial plan to sell minority stakes&hellip;\n","protected":false},"author":2,"featured_media":791819,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[7183,7185,403,99,84938],"class_list":["post-791818","post","type-post","status-publish","format-standard","has-post-thumbnail","category-soccer","tag-fifa","tag-gianni-infantino","tag-soccer","tag-sports","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/791818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=791818"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/791818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/791819"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=791818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=791818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=791818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}