{"id":794393,"date":"2026-07-31T00:41:12","date_gmt":"2026-07-31T00:41:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/794393\/"},"modified":"2026-07-31T00:41:12","modified_gmt":"2026-07-31T00:41:12","slug":"spider-man-brand-new-day-309m-promo-campaign-is-a-hollywood-record","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/794393\/","title":{"rendered":"‘Spider-Man: Brand New Day’ $309M Promo Campaign Is a Hollywood Record"},"content":{"rendered":"

\n\tEXCLUSIVE: This is just beginning for Spider-Man: Brand New Day<\/a> as Sony is already beating its own records yet again before the Marvel Studios co-production opens this weekend to what\u2019s expected to be $470MM<\/a> at the global box office. The Culver City lot\u2019s latest promotional campaign for the Destin Daniel Cretton-directed sequel counts a worldwide media value of $309M, which is by and large an all-time record for any Hollywood film, outstripping Sony\u2019s previous $288M promo partner campaign record<\/a> set by 2019\u2019s Spider-Man: Far From Home.<\/p>\n

\n\tNote that the media value here on Brand New Day doesn\u2019t count any monies from licensing partners, which is often the case in other studios\u2019 reported promotional partner campaigns. When it comes to Spider-Man, Disney has licensing and merchandise rights.<\/p>\n

\n\tRELATED: The 63 Movies That Have Made More Than $1 Billion At The Global Box Office<\/a><\/p>\n

\n\tQuite often for a studio on a tentpole film, it\u2019s a chance to dynamite a demographic that might be slow to attend, i.e. women under 25. But in the case of Spider-Man, it\u2019s \u201ca true 8- to-80-years-old movie, it\u2019s for everybody,\u201d Sony EVP of Brand Strategy & Global Partnerships Jeffrey Godsick tells Deadline. As such, a studio casts a wide net to hit everyone: young, old and families.<\/p>\n

\n\t\u201cWhen you have a collection of partners like this, you\u2019re able to speak to different constituencies, instead of igniting one demographic\u201d adds Godsick. \u201cWe try to speak to all in different ways.\u201d<\/p>\n

\n\tRELATED: \u2018Spider-Man: Brand New Day\u2019 Review: Tom Holland And Zendaya Forge A Challenging Path Forward In Dark And Thrilling New Chapter From Marvel Superhero, Spider-Man<\/a><\/p>\n

\n\tFor those partners involved, it\u2019s not just about spiking sales, rather being involved with a cultural moment such as Spider-Man: Brand New Day, which will deliver viral moments. Social media analytics firm RelishMix reports that Spider-Man: Brand New Day already has a social media universe reach across TikTok, YouTube, Facebook, X and Instagram of 2.86 billion. That\u2019s an all-time record figure recorded by the firm, ahead of Avengers: Endgame (2.4 billion) and Avengers: Infinity War (2 billion) and 3.2x above 26 different superhero genre norms across all social media platforms combined. The social media power of the cast here is akin to the batting power of the 1931 New York Yankees, with Zendaya at 216M fans, Tom Holland at 70M followers and Jon Bernthal at 5.3M fans, they\u2019re marketing steam rolling from The Odyssey to Brand New Day. <\/p>\n

\n\tOf the 165 brands in Brand New Day\u2018s promo partner campaign, four of them are making cameos in the film as product placement: Spider-Man eats Little Caesars pizza, uses a Samsung phone and ASUS computers, walks around a city where there\u2019s myriad BMWs driving around or parked and walks into a bodega that\u2019s selling Liquid I.V. drink mix. Those brands working with Sony the first time include Liquid I.V., Samsung, Takis flavored snacks, and soft drink poppi.<\/p>\n

\n\tRELATED: Tom Holland Says There\u2019s \u201cA Whole Plan\u201d For Passing Spider-Man Baton To Another Actor: \u201cI Have A Really Clear Vision\u201d<\/a><\/p>\n

\n\tHere\u2019s a rundown of some of the prolific partners who\u2019ve teamed with Spider-Man: Brand New Day: <\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\n\tLittle Caesars already has spiced its tie-in with Brand New Day. It has an all-new Webberoni Pizza, which is served in a Spider-Man inspired pizza box, but get this: Even used boxes have become collector items going for $100 on eBay. In addition, Little Caesars celebrated Peter Parker\u2019s New York roots by re-creating his apartment from the film, which clocked a massive 20,000 RSVPs. Little Caesars is the U.S. fast-food partner, while McDonald\u2019s has international. Together, they lead the majority campaign value on Brand New Day, followed by Samsung and BMW.<\/p>\n

\n\tRELATED: \u2018Spider-Man: Brand New Day\u2019 Los Angeles Premiere Red Carpet Photos: Zendaya, Tom Holland, Sadie Sink & More<\/a><\/p>\n

\n\tAs a global partner, Samsung Galaxy is pushing its Galaxy Z foldable series and Galaxy Watches in conjunction with the film. There also was the launch of the Spidey Tracker, which Jacob Batalon\u2019s Ned Leeds uses in the movie. Batalon\u2019s Ned also appears in a cinematic TV spot, with the extended campaign spanning digital, social, out-of-home and live fan activations.<\/p>\n<\/p>\n

\n\tBMW, another global partner with the pic, weaved its all-new Neue Klasse model BMW iX3 and BMW 5 Series Sedan into Brand New Day\u2018s story.\u00a0BMW\u2019s global campaign also included a custom shoot with the iX3 in a piece called \u201cBig Screen.\u201d<\/p>\n

\n\tRELATED: \u2018Spider-Man: Brand New Day\u2019 Final Trailer Shows Tom Holland Swinging With Zendaya & Closer Look At Mark Ruffalo\u2019s Hulk<\/a><\/p>\n

\n\tLiquid I.V., the hydration drink mix, has a global collaboration that features a\u00a0full 360-campaign including\u00a0limited-edition co-branded packaging with nationwide retail distribution, an integrated appearance in the film, custom social and influencer content, an experiential activation in NYC (a climbing wall), a commercial featuring Batalon as Ned Leeds from the film and more in a campaign that called consumers to \u201cstep into their superhero era\u201d throughout the summer with faster hydration than water alone. The demo here is under-35 moviegoers, which repped 85% of the Spider-Man: No Way Home opening weekend audience in 2021, per Screen Engine\/Rentrak\u2019s PostTrak.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\t\t\t\t\tSony<\/p>\n

\n\tFortnite is welcoming Spider-Man back today with the Spider-Man: Brand New Day Outfit \u2014 inspired by all three cinematic Spider-Men \u2014 alongside The Punisher Outfit, letting players take on unrelenting vigilante Frank Castle. Plus, Web Shooters are back in the game, and there\u2019s a Friendly Spider-Man NPC (non-playable character) and an in-game Web Shooter Hour. Ahead of the launch in the Fortnite Shop, players can watch a never-before-seen clip from the film in-game and on Fortnite\u2019s YouTube, introduced by Holland. Target demo here also is younger moviegoers, read Fortnite\u2018s audience typically apples to those over 13. The 13-17 bunch on No Way Home represented 17% of the first weekend\u2019s attendees.<\/p>\n

\n\tRELATED: 45 Of The Most Anticipated Movies Of 2026<\/a><\/p>\n

\n\tPubg Mobile is one of the top mobile games with over 1 billion accumulated downloads worldwide. It has a fully immersive Spider-Man: Brand New Day integration with in-game props and avatars as a non-player character. The campaign is composed of online ads, custom digital spots, in-app banners, social media, a livestream tournament and premium billboard placements including New York\u2019s Times Square as well as such key territories as London,\u00a0the Philippines, Malaysia, Turkey, and Egypt. The campaign is further amplified through global press coverage across 26 global markets.<\/p>\n

\n\tTakis, had a viral stunt in NYC whereby myriad snack bags were attached to walls around the city by cobwebs; the conceit being that only Spidey was able to grab them. It\u2019s the first global feature promo campaign for the Barcel USA brand with a splash across 57 countries. The partnership features limited-edition Spider-Man inspired packaging on Takis flavors and is supported by a 360\u00b0 marketing push with fan activations, influencer partnerships, retail programs, and movie ticket incentives throughout the summer and back-to-school season.<\/p>\n

\n\tAsus computers\u2019 Republic of Gamers (ROG)is featured in several scenes in the film.\u00a0The brand supported\u00a0Spider-Man:\u00a0Brand New Day with a \u201cBrand New Power\u201d campaign with billboards and public transportation ads, print, online, e-commerce ads, social media and retail presence across\u00a020\u00a0global markets.\u00a0<\/p>\n

\n\tRELATED: 25 Theatrical And Streaming Movies To Look Forward To This Summer<\/a><\/p>\n

\n\tPrebiotic soda brand poppi launched a limited-edition 4-packs Stateside featuring custom Spider-Man: Brand New Day-inspired can designs across flavors like Wild Berry, Cherry Limeade and the brand-new Lemonade in stores nationwide.<\/p>\n

\n\tSynchrony Bank is a frequent Marvel Studios partner, and Brand New Day is tub-thumping its \u201cSave Like a Hero\u201d campaign via nationwide custom spots, banners and social media encouraging consumers that smart savings are within their reach when Synchrony Bank helps them reach their savings goals.<\/p>\n<\/p>\n

\n\tMcDonald\u2019s is pushing 12 exclusive mini-backpack keychains in a Happy Meal promotion spanning 80 international market. That type of collectability is typically the catalyst for a surge in Happy Meal sales. While the campaign targets families, there\u2019s 13 different markets that are aimed at adults. The slogan here is \u201cGreat Power Awaits,\u201d emphasizing the empowering feeling that Happy Meals bring to children channeled through Spider-Man. The multi-market rollout\u00a0is boosted by advertising, social and retail activations.<\/p>\n

\n\tAnother international brand on Brand New Day is Scoot, a subsidiary of Singapore Airlines, which operates a fleet of more than 60 aircraft to 80-plus destinations across 18 countries and territories in the Asia-Pacific, the Middle East and Europe. Its collaboration, which extends to key markets in Asia-Pacific, features two themed aircraft decked out in special decals and headrest covers within its interior, features co-branded merchandise as gifts with purchase on board, music from the sequel and a welcome announcement from Spider-Man. Scoot\u2019s push includes out-of-home advertising, digital, social media, content creators and traditional media publicity.\u00a0<\/p>\n

\n\tOther partners on Brand New Day around the world include but are and not limited to Oasis, AG Barr, Tampico, AA, Kayak, 7-Eleven, Irwin\u2019s Bakery, Seoul Sky, Rollover, KitKat and Batchelors.<\/p>\n

\n\t\u201cThe record-breaking partnership campaign for Spider-Man: Brand New Day is a testament to what\u2019s possible when incredibly innovative brands invite fans to engage with one of the world\u2019s most beloved characters in fresh and inventive ways,\u201d says Godsick. \u201cThe creativity, ambition, and collaboration behind the campaign enabled audiences around the world to authentically connect with Spider-Man, creating cultural moments that extend the excitement for the film far beyond the big screen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"EXCLUSIVE: This is just beginning for Spider-Man: Brand New Day as Sony is already beating its own records…\n","protected":false},"author":2,"featured_media":794394,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[88,206,13168],"class_list":["post-794393","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-entertainment","tag-movies","tag-spider-man-brand-new-day"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/794393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=794393"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/794393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/794394"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=794393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=794393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=794393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}