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\u201cSpider-Man: Brand New Day\u201d achieved the greatest opening day of all time at the U.S. box office Friday, according to multiple<\/a> reports<\/a>, generating $168 million and potentially setting the table for the highest grossing opening weekend of all time in the U.S.\u2014an achievement held by Marvel\u2019s \u201cAvengers: Endgame.\u201d<\/p>\n Tom Holland speaks during the “Spiderman: Brand New Day” fan event at Aztlan Feria de Chapultepec on July 20, 2026 in Mexico City, Mexico.<\/p>\n Photo by Eloisa Sanchez\/Getty ImagesKey Facts<\/p>\n The $168 million grossed by \u201cSpider-Man: Brand New Day\u201d tops the previous domestic opening day record held by \u201cAvengers: Endgame,\u201d which brought in $157 million on its first Friday.<\/p>\n Sony forecasts a $325 million opening weekend for \u201cSpider-Man: Brand New Day,\u201d Deadline<\/a> reported, which would mark the second-best opening weekend ever in the U.S. behind the all-time record of $357 million from \u201cAvengers: Endgame.\u201d<\/p>\n \u201cRival estimates\u201d have \u201cSpider-Man: Brand New Day\u201d beating the opening weekend record from \u201cAvengers: Endgame,\u201d according to The Hollywood Reporter<\/a>, which notes \u201cBrand New Day\u201d is on pace to beat the No. 2 spot for all-time domestic openings in North America held by \u201cSpider-Man: No Way Home.\u201d<\/p>\n The new Spider-Man flick has been well received by critics and fans, garnering 90% and 98% ratings on Rotten Tomatoes, respectively.<\/p>\n Big Number<\/p>\n $858.3 million. That is how much \u201cAvengers: Endgame\u201d generated domestically during its run in theaters, according to Box Office Mojo<\/a>.<\/p>\n Tangent<\/p>\n \u201cThe Odyssey\u201d has continued its dominant box office performance despite the latest Marvel movie coming to theaters, so far raking in nearly $400 million from the domestic box office and trending toward becoming director Christopher Nolan\u2019s second-highest grossing opening after \u201cThe Dark Knight\u201d ($534 million).<\/p>\n Key Background<\/p>\n