<\/p>\n The Last House follows a family who mysteriously get trapped in their home as they navigate the terror of dwindling supplies, psychological tension and unknown dangers keeping them hostage. With this in mind, it makes a lot more sense why Netflix chose to trap a man in their billboard. The claustrophobia alone is enough to send a shiver down my spine. But regardless of the film’s plotline, this advertising trend has already proved successful.<\/p>\n Latest Videos FromCreative Bloq<\/p>\n Last year, travel brand Love Holidays trapped ex-rugby player Joe Marler <\/a>in a beach-themed billboard to promote its winter getaways. Perfectly timed with London’s drizzly winter months, the unexpected ad stopped passersby in their tracks. Similarly to Netflix’s traffic-stopping stunt, it proved how the trend could be used effectively to subvert expectations while still feeling on brand and playful.<\/p>\n The Last House | Greta Lee and Wagner Moura | Official Trailer | Netflix – YouTube Watch On <\/a><\/p>\n While the trend is slowly gaining popularity, I’m cautious about it becoming the next ad-fad trend that quickly becomes overused. While Netflix and Love Holidays’ examples are used in an on-theme way that works with their brand, I can see how brands might see this trend as a quick way to slurp up some quick social media virality.<\/p>\n You may like<\/p>\n For more branding inspiration, check out this billboard that’<\/a>s controlled by your bum <\/a>or take a look at these ingenious Lego billboards<\/a> that prove sometimes showing the product is all that’s needed<\/p>\n
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