{"id":81129,"date":"2025-08-14T02:48:08","date_gmt":"2025-08-14T02:48:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/81129\/"},"modified":"2025-08-14T02:48:08","modified_gmt":"2025-08-14T02:48:08","slug":"smes-embrace-artificial-intelligence-for-digital-transformation-in-peru","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/81129\/","title":{"rendered":"SMEs Embrace Artificial Intelligence for Digital Transformation in Peru"},"content":{"rendered":"<p>&#13;<br \/>\n\tMovistar Empresas, the B2B business unit of the operator Integratel Per\u00fa, revealed the results of the &#8220;SME Digital Adoption Survey 2025.&#8221; The study\u2014conducted among 365 companies with 1 to 200 employees\u2014analyzes the needs and prospects for digital transformation among the country&#8217;s small and medium-sized businesses.<\/p>\n<p>&#13;<br \/>\n\tIn the last five years, the urgency to digitalize has doubled: if only 46% of SMEs considered it relevant in 2021, today 96% see it as key to their growth. This radical shift reflects how competitiveness now depends on technology.<\/p>\n<p id=\"inarticlemodule\">&#13;<br \/>\n\t<a href=\"https:\/\/bit.ly\/3FEUMYe\" rel=\"nofollow noopener\" target=\"_blank\">&#13;<br \/>\n\t\t<img loading=\"lazy\" decoding=\"async\" class=\"k2_lazy k2_lazy_small\" data-loaded=\"false\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/07\/2025_campaign_2_728.jpg\" src-small=\"data:image\/svg+xml;charset=UTF-8,%3csvg xmlns=\" http:=\"\" viewbox=\"0 0 728 90\" width=\"728\" height=\"90\" alt=\"Comarch\"\/>&#13;<br \/>\n\t\t<img loading=\"lazy\" decoding=\"async\" class=\"k2_lazy k2_lazy_small\" data-loaded=\"false\" src-small=\"\/img\/images\/Comarch\/2024_campaign_2\/2024_campaign_2_150.jpg\" src=\"data:image\/svg+xml;charset=UTF-8,%3csvg xmlns=\" http:=\"\" viewbox=\"0 0 300 150\" width=\"300\" height=\"150\" alt=\"Comarch\"\/>&#13;<br \/>\n<\/a><\/p>\n<p>&#13;<br \/>\n\tThe survey shows that 6 out of 10 SMEs plan to incorporate Artificial Intelligence (AI) to streamline their operations, enhance customer service, and support strategic decisions. However, 87% still lack a solid knowledge base for using this technology.<\/p>\n<p>&#13;<br \/>\n\tDigitalization in SMEs: between barriers and productivity<\/p>\n<p>&#13;<br \/>\n\tThis lack of knowledge limits the use of technology. Although 96% of SMEs recognize that digitalization is key to their growth, 73% report not knowing where to start, lacking trained personnel, and unclear about which solutions to adopt. Despite this, 97% plan to maintain or increase their investment in digital tools this year, revealing an opportunity to close this educational gap.<\/p>\n<p>&#13;<br \/>\n\tThe survey results also show that when SMEs manage to advance their digitalization, the benefits are tangible: 58% report having improved their productivity and customer experience with these tools. However, only 4 in 10 are familiar with them and actively use them to optimize their operations, confirming the need to continue promoting applied knowledge.<\/p>\n<p>&#13;<br \/>\n\tIntegratel Per\u00fa, through the Movistar Empresas brand, is committed to helping close the digital business gap and offering solutions to ensure access to digital tools for Peruvian SMEs.<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; Movistar Empresas, the B2B business unit of the operator Integratel Per\u00fa, revealed the results of the &#8220;SME&hellip;\n","protected":false},"author":2,"featured_media":81130,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,3105,74],"class_list":["post-81129","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-digital-transformation","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/81129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=81129"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/81129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/81130"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=81129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=81129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=81129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}