{"id":812546,"date":"2026-08-13T18:58:09","date_gmt":"2026-08-13T18:58:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/812546\/"},"modified":"2026-08-13T18:58:09","modified_gmt":"2026-08-13T18:58:09","slug":"instagram-introduces-a-redesigned-wordmark","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/812546\/","title":{"rendered":"Instagram introduces a redesigned wordmark"},"content":{"rendered":"<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Instagram on Thursday introduced a new wordmark, which is the text-only logo that spells out the company\u2019s name. The social media giant\u2019s logic was that the older version of its logo felt dated after a decade in use. <\/p>\n<p class=\"wp-block-paragraph\">The change was announced by Instagram head Adam Mosseri on both Instagram and Threads, where he <a href=\"https:\/\/www.threads.com\/@mosseri\/post\/Db_AU3kFko7\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">described<\/a> the new logo as \u201csharper and more modern\u201d while still referencing the original and maintaining simplicity.<\/p>\n<p class=\"wp-block-paragraph\">Although people can often be averse to change, particularly when it comes to brands and the logos they\u2019ve long been familiar with, Instagram\u2019s refreshed design is seeing some compliments among the complaints, noting the fresher look or praising the font choice.<\/p>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/www.threads.com\/@mosseri\/post\/Db_AU3kFko7\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1258\" height=\"1276\" data-destinationlink=\"https:\/\/www.threads.com\/@mosseri\/post\/Db_AU3kFko7\" data-event=\"clickable_image\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-13-at-11.06.58-AM.jpg\" alt=\"\" class=\"wp-image-3152793\"  \/><\/a>ScreenshotImage Credits:Threads<\/p>\n<p class=\"wp-block-paragraph\">While there are certainly plenty of people joking that the logo now looks like it reads \u201cInstagzam\u201d because of the shape of the font used for the \u201cr,\u201d it\u2019s fair to say that the name \u201cInstagram\u201d is such a recognizable brand that most people will immediately know what this says, despite the artistic flourishes.<\/p>\n<p class=\"wp-block-paragraph\">The wordmark\u2019s font recalls cursive writing as it adds old-fashioned curves to the \u201cs,\u201d \u201cr,\u201d and \u201cg,\u201d too. This is something of an interesting choice, given that the younger generations are no longer learning to write in cursive for the most part, so may not immediately understand why the shape that looks like the sail on a little boat is actually an \u201cs.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The last time <a href=\"https:\/\/techcrunch.com\/2016\/05\/11\/instagrams-big-redesign-goes-live-with-a-colorful-new-icon-black-and-white-app-and-more\/\" rel=\"nofollow noopener\" target=\"_blank\">Instagram updated its design was 2016<\/a>, when the company moved away from the classic brown camera with the rainbow stripe to the colorful pink gradient that remains the icon today.  <\/p>\n<p class=\"wp-block-paragraph\">Meta hasn\u2019t yet responded to a request for further comment about the redesign, or whether or not we should expect other design changes to come to Instagram in time, like a new app icon. <\/p>\n<p>When you purchase through links in our articles, <a href=\"https:\/\/techcrunch.com\/techcrunch-affiliate-monetization-standards\/\" rel=\"nofollow noopener\" target=\"_blank\">we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/p>\n","protected":false},"excerpt":{"rendered":"Instagram on Thursday introduced a new wordmark, which is the text-only logo that spells out the company\u2019s name.&hellip;\n","protected":false},"author":2,"featured_media":812547,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[2886,4136,108,74],"class_list":["post-812546","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-branding","tag-instagram","tag-social-media","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/812546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=812546"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/812546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/812547"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=812546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=812546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=812546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}