{"id":813360,"date":"2026-08-14T12:38:17","date_gmt":"2026-08-14T12:38:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/813360\/"},"modified":"2026-08-14T12:38:17","modified_gmt":"2026-08-14T12:38:17","slug":"fresh-images-alpharettas-nhl-baiting-mall-plan-one-vote-from-approval","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/813360\/","title":{"rendered":"Fresh images: Alpharetta&#8217;s NHL-baiting mall plan one vote from approval"},"content":{"rendered":"<p>Serpentine bikeways. A roaring concert venue. A mini forest of high-rises. An \u201cice plex.\u201d An ornate carousel plaza. A BRT connection. Shops galore. And a massive new arena bearing resemblance to a Corten-steel hockey puck.\u00a0<\/p>\n<p>All of that and more is vividly depicted in new visuals released today for Ponce City Market developer Jamestown\u2019s planned NHL-anchored overhaul of Alpharetta\u2019s struggling North Point Mall. \u00a0<\/p>\n<p>Jamestown officials tell Urbanize Atlanta just one vote remains\u2014a full Alpharetta City Council decision scheduled for Aug. 24\u2014before the mall development receives final approval needed for entitlements.\u00a0<\/p>\n<p>Alpharetta\u2019s planning commission last week approved Jamestown\u2019s proposal 4-3, with dissenters <a href=\"https:\/\/www.appenmedia.com\/alpharetta_roswell\/north-point-hockey-arena-plan-clears-planning-commission\/article_6b2f051b-6018-42e9-97e6-2750635feb2c.html\" target=\"_blank\" rel=\"nofollow noopener\">wishing aloud<\/a> the full mixed-use district was contingent on an NHL franchise being awarded to Alpharetta. As it stands now, nearly 1,400 for-rent multifamily units planned for the district are hinging on the pro hockey league\u2019s decision, but the rest of the development could be approved to move forward, to include aspects such as 700 total hotel rooms, a large conference center and movie theater, and a 4,000-seat music hall, roughly double the size of Atlanta\u2019s The Eastern.\u00a0<\/p>\n<p>Renderings also depict a MARTA Bus Rapid Transit connection on Ga. Highway 400 with pedestrian bridge access, large greenspaces, and sections of today\u2019s mall intact.<\/p>\n<p class=\"image-and-caption\">\n<a class=\"fancybox\" href=\"https:\/\/atlanta.urbanize.city\/sites\/default\/files\/styles\/1140w\/public\/2026-08\/North%20Point%20Mall%20Alpharetta%207.png?itok=iHiVTXyD\" rel=\"article-image-set nofollow noopener\" title=\"Courtesy of Jamestown\" target=\"_blank\"><img decoding=\"async\" alt=\"\" class=\"image-950w article-inline-image\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/08\/North Point Mall Alpharetta 7.png\" width=\"950\"\/><\/a><br \/>\nPlans for a 2,000-seat communal hockey rink. Courtesy of Jamestown<\/p>\n<p class=\"image-and-caption\">\n<a class=\"fancybox\" href=\"https:\/\/atlanta.urbanize.city\/sites\/default\/files\/styles\/1140w\/public\/2026-08\/North%20Point%20Mall%20Alpharetta%2011.png?itok=m2fwkC9x\" rel=\"article-image-set nofollow noopener\" title=\"Courtesy of Jamestown\" target=\"_blank\"><img decoding=\"async\" alt=\"\" class=\"image-950w article-inline-image\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/08\/North Point Mall Alpharetta 11.png\" width=\"950\"\/><\/a><br \/>\nCourtesy of Jamestown<\/p>\n<p>The nearly 100-acre district would be designed to lure in NHL hockey fans and other regional visitors, including Alpharetta residents and workers, according to Jamestown\u2014best known in Atlanta as Ponce City Market and Westside Provision District\u2019s developer and Buckhead Village\u2019s owner\u2014and New York Life, the mall\u2019s owner.\u00a0<\/p>\n<p>Jamestown officials revealed their involvement in the arena-centric North Point Mall redevelopment in February.\u00a0<\/p>\n<p>No timeline for delivery of any aspect has been specified, pending city approvals.\u00a0<\/p>\n<p class=\"image-and-caption\">\n<a class=\"fancybox\" href=\"https:\/\/atlanta.urbanize.city\/sites\/default\/files\/styles\/1140w\/public\/2026-08\/North%20Point%20Mall%20Alpharetta%202.png?itok=uGVUdYXv\" rel=\"article-image-set nofollow noopener\" title=\"Courtesy of Jamestown\" target=\"_blank\"><img decoding=\"async\" alt=\"\" class=\"image-950w article-inline-image\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/08\/North Point Mall Alpharetta 2.png\" width=\"950\"\/><\/a><br \/>\nWhat new Jamestown renderings depict as a MARTA Bus Rapid Transit connection and pedestrian bridge leading over Ga. Highway 400 to the North Point Mall redevelopment.Courtesy of Jamestown<\/p>\n<p class=\"image-and-caption\">\n<a class=\"fancybox\" href=\"https:\/\/atlanta.urbanize.city\/sites\/default\/files\/styles\/1140w\/public\/2026-08\/North%20Point%20Mall%20Alpharetta%20%20NPM%20Render%201.jpg?itok=DIMIOo9i\" rel=\"article-image-set nofollow noopener\" title=\"Courtesy of Jamestown\" target=\"_blank\"><img decoding=\"async\" alt=\"\" class=\"image-950w article-inline-image\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/08\/North Point Mall Alpharetta  NPM Render 1.jpg\" width=\"950\"\/><\/a><br \/>\nCourtesy of Jamestown<\/p>\n<p>The Alpharetta initiative is competing with a $3-billion concept that gained steam last year about six miles up Ga. Highway 400 in <a href=\"https:\/\/atlanta.urbanize.city\/post\/report-city-atl-population-boost-most-history\" target=\"_blank\" rel=\"nofollow noopener\">fast-growing<\/a> Forsyth County.\u00a0<\/p>\n<p><a href=\"https:\/\/atlanta.urbanize.city\/post\/nhl-gathering-south-forsyth-developer-billion-dollar-project-talks-timelines-more\" target=\"_blank\" rel=\"nofollow noopener\">The Gathering at South Forsyth<\/a>\u2014first proposed in 2023\u2014has made key hires and scored government approvals despite requiring several hundred million dollars in public financing to be feasible. The concept by Vernon Krause\u2014a car dealership entrepreneur and head of Krause Sports and Entertainment, turned potential developer\u2014would take shape on 100 acres he owns along the same highway.\u00a0<\/p>\n<p>Like Jamestown&#8217;s proposal, The Gathering could also rival Braves-anchored The Battery Atlanta in Cobb County, but all of it\u2014including $350 million in\u00a0<a href=\"https:\/\/therealdeal.com\/national\/atlanta\/2025\/06\/12\/will-a-350-million-incentive-draw-an-nhl-franchise-to-atlanta\/\" target=\"_blank\" rel=\"nofollow noopener\">tax incentives<\/a>\u00a0tentatively approved by the Forsyth County Commission\u2014hinges on the NHL deciding to award metro Atlanta its third pro hockey franchise.\u00a0NHL brass has given no indication when they\u2019ll decide on expansion, but NHL Commissioner Gary Bettman has said Atlanta\u2019s past two failures to keep NHL franchises here won\u2019t count against the region. (Atlanta\u2019s Flames relocated to Calgary in 1980, and following a dozen years in downtown Atlanta, the Thrashers decamped to Winnipeg in 2011.)\u00a0<\/p>\n<p>As NHL observers have noted, metro Atlanta\u2019s population has swollen by more than 1.5 million people since the Thrashers skedaddled to Canada. That makes it the second largest U.S. market without a pro hockey team right now, following only Houston.<\/p>\n<p>Find a bounty of new renderings and fly-through screen-captures for Jamestown\u2019s North Point Mall proposal in the gallery above. And let\u2019s ask ourselves: Should the NHL pick this, the Forsyth concept, or something else if\/when it returns to metro Atlanta?\u00a0<\/p>\n<p>&#8230;<\/p>\n<p>Follow us on social media:\u00a0<\/p>\n<p><a href=\"https:\/\/twitter.com\/UrbanizeATL\" target=\"_blank\" rel=\"noopener nofollow\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.facebook.com\/UrbanizeATL\" target=\"_blank\" rel=\"noopener nofollow\">Facebook<\/a>\/and now:\u00a0<a href=\"https:\/\/www.instagram.com\/urbanizeatlanta_\/\" target=\"_blank\" rel=\"noopener nofollow\">Instagram<\/a>\u00a0\u00a0<\/p>\n<p>\u2022\u00a0<a href=\"https:\/\/atlanta.urbanize.city\/neighborhood\/alpharetta\" target=\"_blank\" rel=\"noopener nofollow\">Alpharetta news, discussion<\/a>\u00a0(Urbanize Atlanta)\u00a0<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Serpentine bikeways. A roaring concert venue. A mini forest of high-rises. An \u201cice plex.\u201d An ornate carousel plaza.&hellip;\n","protected":false},"author":2,"featured_media":813361,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[385,99],"class_list":["post-813360","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nhl","tag-nhl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/813360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=813360"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/813360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/813361"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=813360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=813360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=813360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}