{"id":814570,"date":"2026-08-15T14:54:13","date_gmt":"2026-08-15T14:54:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/814570\/"},"modified":"2026-08-15T14:54:13","modified_gmt":"2026-08-15T14:54:13","slug":"cpk-co-founder-reveals-what-he-believes-sent-iconic-pizza-chain-into-decline","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/814570\/","title":{"rendered":"CPK co-founder reveals what he believes sent iconic pizza chain into decline"},"content":{"rendered":"\n<p>California Pizza Kitchen co-founder Rick Rosenfield told Fox News Digital how two former prosecutors built a pizza empire and how he believes the iconic chain is moving towards a &#8216;new glory.&#8217;<\/p>\n<p>On a quintessential <a href=\"https:\/\/foxnews.com\/category\/us\/us-regions\/west\/california\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Beverly Hills<\/a> street in 1985, a restaurant that would help transform the pizza industry opened its doors.<\/p>\n<p>After years of practicing law as federal prosecutors and criminal defense attorneys, co-founders Rick Rosenfield and Larry Flax chose to leave the courtroom behind to pursue their dream of becoming restaurateurs.<\/p>\n<p>&#8220;We didn&#8217;t want to open just a restaurant. We decided to be bold. We said we want to open a national and international chain of restaurants,&#8221; Rosenfield told Fox News Digital.<\/p>\n<p>With its <a href=\"https:\/\/foxnews.com\/category\/food-drink\/recipes\/cuisines\/bbq\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Original BBQ Chicken Pizza<\/a> and polished approach to casual dining, California Pizza Kitchen helped popularize California-style pizza among diners across the U.S. and eventually around the world. The chain became a household name while helping bring a distinctive, California-inspired approach to pizzas, pastas, salads and desserts.<\/p>\n<p><a href=\"https:\/\/foxnews.com\/food-drink\/fuddruckers-became-blockbuster-burgers-now-its-nearly-gone\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">FUDDRUCKERS BECAME THE &#8216;BLOCKBUSTER&#8217; OF BURGERS, AND NOW IT&#8217;S NEARLY GONE<\/a><\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/08\/cpk-cofounders.png\" alt=\"rick rosenfield, larry flax\"\/> <\/p>\n<p>Rick Rosenfield (Left) and Larry Flax (Right) co-founded California Pizza Kitchen after years of practicing law. (Mark Boster\/Los Angeles Times via Getty Images \/ Getty Images)<\/p>\n<p>California Pizza Kitchen has more than 120 restaurants in 10 countries. But at one point, CPK existed only in a single storefront on South Beverly Drive.<\/p>\n<p>Rosenfield recalled the restaurant&#8217;s early days in Beverly Hills as &#8220;hectic,&#8221; with actress Shirley MacLaine becoming its first customer on opening day.<\/p>\n<p>&#8220;Even before we opened, we knew we had a blockbuster on our hand. We created barbecue chicken pizza. And in the early days of CPK, it was complete craziness. Everybody was coming for barbecue chicken pizza,&#8221; said Rosenfield. His book, &#8220;The California Pizza Kitchen Story: How Two Federal Prosecutors Changed the Way America Eats Pizza,&#8221; was released July 21.<\/p>\n<p>Rosenfield and Flax employed a real estate strategy that helped expand CPK&#8217;s reach, opening restaurants in and around shopping malls.<\/p>\n<p>&#8220;CPK also had a hand in changing the way America eats because we were pioneers in going into upscale shopping centers around America at a time when\u2026 there was all <a href=\"https:\/\/foxnews.com\/category\/food-drink\/food\/fast-food\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">fast food<\/a>,&#8221; Rosenfield said. &#8220;We brought this polished, casual dining to the best malls in America.&#8221;<\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/08\/cpk-malls.png\" alt=\"california pizza kitchen\"\/> <\/p>\n<p>California Pizza Kitchen located at the Simi Valley Town Center April 12, 2010. (Al Seib\/Los Angeles Times via Getty Images \/ Getty Images)<\/p>\n<p>After Rosenfield and Flax grew CPK to more than 200 locations worldwide, the pizza giant was acquired for $470 million by private equity firm Golden Gate Capital in 2011.<\/p>\n<p><a href=\"https:\/\/foxnews.com\/food-drink\/mcdonalds-changed-course-my-life-congressman-sells-business-he-built-since-his-teen-years\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">&#8216;MCDONALD&#8217;S CHANGED THE COURSE OF MY LIFE&#8217;: CONGRESSMAN SELLS BUSINESS HE BUILT SINCE HIS TEEN YEARS<\/a><\/p>\n<p>At the time of the acquisition, the \u00a0<a href=\"https:\/\/foxnews.com\/category\/us\/san-francisco\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">San Francisco<\/a>-based firm described itself as &#8220;one of the most active acquirers of leading brands in the restaurant and retail sector.&#8221;<\/p>\n<p>Nine years after Golden Gate Capital acquired the chain, CPK <a href=\"https:\/\/foxnews.com\/food-drink\/fuddruckers-became-blockbuster-burgers-now-its-nearly-gone\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">filed for Chapter 11 bankruptcy<\/a> protection on July 30, 2020, after the COVID-19 pandemic compounded its existing financial troubles.<\/p>\n<p>Rosenfield, however, told Fox News Digital he believes CPK&#8217;s troubles began before the bankruptcy filing, arguing that Golden Gate Capital damaged the culture he and Flax had spent decades building.<\/p>\n<p>&#8220;As founder, it&#8217;s hard to sit back because I had no role in it whatsoever. So, we&#8217;re armchair quarterbacks looking from the outside,&#8221; he said.<\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/08\/california-pizza-kitchen.png\" alt=\"california pizza kitchen los angeles\"\/> <\/p>\n<p>A California Pizza Kitchen location in Los Angeles on June 28, 2005. (Frazer Harrison\/Getty Images for Los Angeles Magazine \/ Getty Images)<\/p>\n<p>&#8220;I believe that they damaged the culture from day one. They wanted to remake it in an image different than we had remade it in. And in the meantime, it wasn&#8217;t successful,&#8221; the co-founder continued. &#8220;And it continued to decline on that basis, unfortunately. As I said, while we sat and watched it, and then it was ultimately driven into bankruptcy.&#8221;<\/p>\n<p>Golden Gate Capital declined Fox News Digital&#8217;s request for comment.<\/p>\n<p>California Pizza Kitchen emerged from bankruptcy in November 2020, and Rosenfield, who said he still dines at CPK every several weeks, is optimistic about the chain&#8217;s future under new ownership that he believes is &#8220;committed&#8221; to restoring the brand&#8217;s success.<\/p>\n<p>The acquisition of California Pizza Kitchen (CPK) by <a href=\"https:\/\/foxnews.com\/category\/us\/us-regions\/northeast\/new-york\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">New York<\/a>-based Consortium Brand Partners was announced in December 2025 for a deal valued just under $300 million. Rosenfield said he is &#8220;thrilled&#8221; with the direction the restaurant is headed in under the new ownership.<\/p>\n<p>&#8220;I believe they want to bring the brand, not only to its former glory, but to new glory,&#8221; said Rosenfield. &#8220;I have confidence in this team. And for the first time in all these years, my partner, Larry Flax, and I are very excited about where it could go.&#8221;<\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/08\/rosenfield-flax.png\" alt=\"cpk co founders\"\/> <\/p>\n<p>Rosenfield and Flax at the Redondo Beach\/South Bay Galleria California Pizza Kitchen on Jan. 15, 2008. (Allen J. Schaben\/Los Angeles Times via Getty Images \/ Getty Images)<\/p>\n<p><a href=\"https:\/\/foxnews.onelink.me\/xLDS?pid=AppArticleLink&amp;af_dp=foxnewsaf%3A%2F%2F&amp;af_web_dp=https%3A%2F%2Fwww.foxnews.com%2Fapps-products\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">CLICK HERE TO DOWNLOAD THE FOX NEWS APP<\/a><\/p>\n<p>Rosenfield reflected on the legacy he and Flax built from a small, leased space in Beverly Hills, telling Fox News Digital that the 41-year-old restaurant chain &#8220;accomplished&#8221; exactly what they envisioned from the beginning.<\/p>\n<p>&#8220;I love that everybody has a CPK story. That&#8217;s what drove me to do the book,&#8221; the co-founder said. &#8220;It&#8217;s accomplished what we wanted. Grandparents, parents, kids all have a place that they can all go to and agree to go to.&#8221;<\/p>\n<p>&#8220;While I said that I believe that they did damage to the culture in the years past, I think the food has been incredibly consistent. And I&#8217;ve always been extremely, I&#8217;m extremely proud of the brand,&#8221; Rosenfield said.<\/p>\n","protected":false},"excerpt":{"rendered":"California Pizza Kitchen co-founder Rick Rosenfield told Fox News Digital how two former prosecutors built a pizza empire&hellip;\n","protected":false},"author":2,"featured_media":814571,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[28],"class_list":["post-814570","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/814570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=814570"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/814570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/814571"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=814570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=814570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=814570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}