{"id":817342,"date":"2026-08-18T05:50:31","date_gmt":"2026-08-18T05:50:31","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/817342\/"},"modified":"2026-08-18T05:50:31","modified_gmt":"2026-08-18T05:50:31","slug":"pga-tour-takes-swing-at-comedy-in-new-alter-ego-unscripted-series","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/817342\/","title":{"rendered":"PGA Tour Takes Swing at Comedy in New ‘Alter Ego’ Unscripted Series"},"content":{"rendered":"

\n\tArnold Palmer once said that golf was \u201cdeceptively simple and endlessly complicated.\u201d \u00a0Now the PGA Tour<\/a> hopes to give fans of the links something a little less intense: a good laugh.<\/p>\n

\n\t\u201cPGA Tour Alter Ego\u201d a new unscripted sports comedy series co-produced with Peyton Manning\u2019s Omaha Productions<\/a>, launches Tuesday ahead of the organization\u2019s BMW Championship. Some viewers may be surprised, even tickled, by what they see. The first episode will debut on the PGA Tour YouTube channel and PGATour.com, as well as Omaha Productions\u2019 YouTube and social channels, and shows Wyndham Clark going incognito to test and trick fans and peers. One additional episode will follow, featuring Max Homa.<\/p>\n

\n\t\u201cWe think we\u2019ve got a generation of really fun PGA Tour stars who are looking to connect and build their brand and their game to try stuff like this out,\u201d says Andy Weitz, PGA Tour\u2019s chief marketing officer, during a recent interview.<\/p>\n

\n\tLaughs are only one potential outcome from the golf organization\u2019s push to create such content around its tournaments and events. Executives, says Weitz, have noticed a significant uptick of people playing golf since the coronavirus pandemic and see an opportunity to bring a younger generation of fans under its umbrella. \u201cIf they are a fan of comedy, if they are a Will Ferrell fan, if they are a Druski fan, if they are a YouTube golf fan, if they like simulator golf, if they like gaming, there are all kinds of different ways through our original content strategy,\u201d he says. \u201cWe can make them more familiar with our players, more familiar with the competitive format, and translate that into overtime a larger fan base.\u201d<\/p>\n

\n\tIn recent months, PGA Tour has launched \u201cChasing Sunday,\u201d a docuseries that gives fans a behind the scenes look at top events. \u201cTee Sheet presented by FedEx\u201d offered previews of the FedEx Cup Playoffs. \u201cThe Life\u201d helps fans learn more about their favorite players, off the course.<\/p>\n

\n\tIn January of last year, PGA Tour unveiled a new 165,000 square foot production facility<\/a> on its campus in Ponte Vedra Beach in Florida, as part of a bid to gain new oversight over thousands of hours of sports content that its top executives believe will only be in more demand in a future dominated by streaming video \u2014 and different kinds of media entities that are looking at sports in very different fashion in the streaming era,<\/p>\n

\n\t\u201cHaving firm control of your content strategy is really important because it becomes the bridge to your core product,\u201d says Weitz. \u201cWe play Thursday through Sunday, and we want to own the whole week. We want to find ways to meet our fans earlier in the week, deepen their engagement and connection to the tour, remind them that they should be watching on the weekend.\u201d<\/p>\n

\n\tPart of that effort involves programs such as \u201cAlter Ego.\u201d \u201cOne of the most fun things for us to do right now is to reach out to leading production houses like Omaha and say, \u2018Where is the overlap? What are you working on that might fit in the world of golf?\u2019 We\u2019re open for business here,\u201d says Weitz.<\/p>\n

\n\tIndeed, the seeds for \u201cAlter Ego\u201d were planted in 2025 when PGA Tour Studios teamed up with Omaha Productions to send Eli Manning undercover as a tournament volunteer to catch star golfers off guard at the FedEx St. Jude Championship.<\/p>\n

\n\t\u201cHidden stars causing chaos on the PGA Tour is a great setup for a fun show,\u201d says Petyon Manning, in a statement.<\/p>\n

\n\tThe new \u201cAlter Ego\u201d also comes with a sponsor. ShipSticks, which helps transport golf clubs and bags, is featured in different segments of the program, says Weitz, which requires golfers to figure out logistics for equipment.<\/p>\n","protected":false},"excerpt":{"rendered":"Arnold Palmer once said that golf was \u201cdeceptively simple and endlessly complicated.\u201d \u00a0Now the PGA Tour hopes to…\n","protected":false},"author":2,"featured_media":817343,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[427,302639,3332,99],"class_list":["post-817342","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-golf","tag-omaha-productions","tag-pga-tour","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/817342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=817342"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/817342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/817343"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=817342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=817342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=817342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}