{"id":817808,"date":"2026-08-18T16:06:17","date_gmt":"2026-08-18T16:06:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/817808\/"},"modified":"2026-08-18T16:06:17","modified_gmt":"2026-08-18T16:06:17","slug":"google-is-buying-all-of-spirit-airlines-data-to-feed-its-ai-models","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/817808\/","title":{"rendered":"Google is buying all of Spirit Airlines\u2019 data to feed its AI models"},"content":{"rendered":"<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsyle1ez005s27oz9iv5a1ey@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Did you ever fly on Spirit Airlines? Or work there? Or send an email to someone who worked there? Then your information will soon be feeding Google\u2019s artificial intelligence model.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsylhzp200063b6rgzjxhk21@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            The discount airline <a href=\"https:\/\/www.cnn.com\/2026\/05\/02\/business\/spirit-to-halt-all-flights\" rel=\"nofollow noopener\" target=\"_blank\">halted all operations<\/a> in May, and it\u2019s been selling off its remaining assets through the bankruptcy process ever since. While most of that is planes, equipment, and real estate, there\u2019s other things that are valuable, too.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsylhzp300073b6rc14jxf18@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            It was disclosed late Monday that the company agreed to sell its data to Google for $10 million. That includes emails and internal communications, spreadsheets, transactions with the public including bookings and frequent flyer information as well as human resources information on its employees.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsylhzp300083b6rv11njppp@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            The data has been stripped of anything that would allow individuals to be identified, according to the court filing. But it is still a massive amount of useful intelligence.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsylhzp300093b6rq3sfupuo@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            \u201cWe acquired part of an enterprise dataset from Spirit Airlines, which can be helpful in improving our products and AI models,\u201d a spokesperson for Google said in a statement to CNN, which confirmed it will not receive any personal information as part of the purchase.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsylhzp3000b3b6rfg0d9k09@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Numerous airlines have said they are making increasing use of AI to set fares and schedule more efficiently. Another AI company, <a href=\"http:\/\/Mercor.io\" target=\"_blank\" rel=\"nofollow noopener\">Mercor.io<\/a>, had the second highest bid of $7.5 million for Spirit\u2019s data. A bankruptcy court Judge Sean Lane is due to rule on the sale of the data at a hearing on Wednesday.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmsylhzp3000c3b6rijpk01c6@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            The sale is unusual, even if airline bankruptcies are not. Most bankrupt airlines are purchased whole, including their data, by another airline which folds it into those operations. But Spirit was the first significant US airline in 25 years that was forced to halt operations entirely, rather than be sold off to another airline.\n    <\/p>\n","protected":false},"excerpt":{"rendered":"Did you ever fly on Spirit Airlines? Or work there? Or send an email to someone who worked&hellip;\n","protected":false},"author":2,"featured_media":817809,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,74],"class_list":["post-817808","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/817808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=817808"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/817808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/817809"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=817808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=817808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=817808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}