{"id":820208,"date":"2026-08-20T19:34:14","date_gmt":"2026-08-20T19:34:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/820208\/"},"modified":"2026-08-20T19:34:14","modified_gmt":"2026-08-20T19:34:14","slug":"master-p-interview-no-limit-boss-talks-tour-snoop-biopic","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/820208\/","title":{"rendered":"Master P Interview: No Limit Boss Talks Tour, Snoop & Biopic"},"content":{"rendered":"

\n\tThe Calliope and Magnolia projects are separated by just a mile in New Orleans, but birthed a pair of hip-hop dynasties with Master P\u2019s<\/a> No Limit Records and Cash Money Records, which was founded by Birdman<\/a> and his brother Ronald \u201cSlim\u201d Williams.<\/p>\n

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\n\tCash Money and No Limit became part of the fabric defining Southern rap from the \u201990s into the 21st century, with a global impact extending far outside the walls of the Big Easy\u2019s Central City. <\/p>\n

\n\tOver three decades later, Birdman and Master P are putting their competitive rivalry aside to join forces for the greater good, as Cash Money and the No Limit Soldiers will be on the same stage throughout the fall on a co-headlining arena tour, which kicks off on Sept. 11 in Houston. <\/p>\n

\n\tIt\u2019s fitting that Master P\u2019s rocking a bedazzled camouflage jacket in his visit to Billboard, with the military camo and tanks embedded into the No Limit branding. <\/p>\n

\n\t\u201cThis tour should\u2019ve been done a long time ago,\u201d Master P tells Billboard. \u201cWe live right up from each other. I feel like timing is the most important thing. I just want kids to go out and experience this and say, \u2018These guys came together, and they\u2019re grown up and they\u2019re doing the right thing.\u2019 Stop all this beefing and let\u2019s go get this money.\u201d<\/p>\n

\n\tMaster P secured hip-hop\u2019s version of the Louisiana Purchase, when he negotiated a game-changing 85-15 percent profit share split between No Limit and Priority Records. \u201cMichael Jackson\u2019s [label] had 22 percent,\u201d he contests. <\/p>\n

\n\tP\u2019s Pen & Pixel vision and shrewd business acumen set a new precedent for independent hip-hop labels. He dominated as the face of No Limit, picking up a pair of No. 1 albums on the Billboard 200 <\/a>with 1997\u2019s Ghetto D and follow-up MP da Last Don less than a year later, while building up a roster that boasted Mystikal, C-Murder, Silkk the Shocker, Mia X, Mercedes and eventually Snoop Dogg <\/a>and even P\u2019s son, Lil\u2019 Romeo.<\/a><\/p>\n

\n\tAs a rap renaissance man, Master P completed side missions that Grand Theft Auto couldn\u2019t come up with, including starring in films, getting runs in a pair of pre-season NBA stints, launching food products and infiltrating the wrestling world. That hunger remains apparent decades and millions of dollars later.<\/p>\n

\n\tFind the rest of our interview below with Master P, who talks bringing Snoop Dogg to No Limit, guiding Lil\u2019 Romeo to stardom, becoming a father figure to NBA star DeMar DeRozan and bemoaning the lack of bona fide hip-hop label imprints these days.<\/p>\n

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\n\tWhat conversations had to take place with Cash Money for the relationship to get to this point and go on tour?<\/p>\n

\n\tThis tour is bigger than us just performing. We\u2019re bringing awareness to mental health. Us growing up and saying it\u2019s time. We respect each other. It\u2019s more of a competitive rivalry. I want to see them win. Us being on stage at one time \u2014 the Calliope and Magnolia.\u00a0<\/p>\n

\n\tWere there conversations with Birdman?<\/p>\n

\n\tWe talked before, but this is business. This is good for everybody around all the artists and us. For No Limit, this is gonna be a camouflage party. The whole world\u2019s coming out in camouflage one more time for the streets. To bring out all the artists \u2014 the ones that are alive and the ones that aren\u2019t incarcerated \u2014 everybody\u2019s coming.\u00a0<\/p>\n

\n\tAs we put this tour together, it\u2019s like, \u201cHow do we get everywhere?\u201d We gotta do California and New York. I did a lot of stuff in New York. I used to come to Dapper Dan and get all my clothes. People wait \u2019til you gone to give people those flowers. Come rock with us. This is a chance for all of us to get on stage at one time.\u00a0<\/p>\n

\n\tI look at you as the American Dream in ways. You revolutionized the business side of indie rap labels dealing with major labels. I feel like that wasn\u2019t happening much in hip-hop before.<\/p>\n

\n\tI did an 85-15 split deal [with Priority Records]. For me to get a distribution deal is a blessing. I\u2019m glad I\u2019m in a position to bless others. There\u2019s a lot of negativity where people just don\u2019t get it and we\u2019re all against each other. Nah, life\u2019s too short. Let\u2019s go get this money.\u00a0Everybody was poor in my family. Richmond, Calif., to New Orleans and getting in the Bay Area, and learning how to hustle music independently. We\u2019re still not done.<\/p>\n

\n\tSnoop Dogg\u2019s biopic just received a release date; when are we getting a Master P biopic?<\/p>\n

\n\tThe good thing about the Snoop Dogg biopic is I\u2019ma be in the end. My movie will be coming after that, and I want to go from being a 10-year-old kid until 1998. I want it to end with just signing Snoop [to No Limit]. My son [Hercy Miller] is up for the role in Snoop\u2019s movie. I told him if he gets it in Snoop\u2019s movie, I\u2019ll give it to him for mine. The difference in mine is that this is the first faith-based street movie. The title is Only God Can Judge Me. I want to show people where I started, where I evolved to and how my growth is still coming. The church is what saved my life. People don\u2019t know I was an altar boy.<\/p>\n

\n\tI went from selling no records to 100 million records coming from the projects. I think that\u2019s why this tour is so important. Let\u2019s not wait until artists are dead to say, \u201cLook at the great things they did.\u201d They talk about 2Pac and Biggie Smalls and all the great things they\u2019ve done, but if they were still here, would you still be talking about them like that? I looked at Nipsey Hussle; the same record he had when he was alive, he hardly sold any records. When he died, he went triple-platinum. He used to tell me about it all the time. He\u2019d say, \u201cBig dog, I\u2019m putting it all into this music, and they still not feeling it.\u201d He don\u2019t even know he had a funeral in a sold-out Staples Center.\u00a0<\/p>\n

\n\tAlley Boy passed away<\/a> in July. Can you speak to your relationship while he was part of the No Limit family?<\/p>\n

\n\tAlley Boy was one of the hardest young rappers. He made me get back in the game. That song \u201cTake a Ride\u201d is one of the hardest records I made. I loved his energy and he had a good spirit. I\u2019m sending my condolences to the family. My dog\u2019s on the other side, but he loved the music. I don\u2019t think there were too many guys from the streets that had that \u201cit\u201d [factor] he had. I loved making music with him.\u00a0<\/p>\n

\n\tLife is short. Look how many people are talking about Alley Boy now. Nobody was talking about him while he was alive. That\u2019s the part I don\u2019t like. Show the people that when they\u2019re alive so they can feel it. That\u2019s all they want.\u00a0<\/p>\n

\n\tTake me back to the time when you signed Snoop to No Limit in 1998. What was his reputation at that point? Were there people doubting him without Dr. Dre and the Death Row backing?<\/p>\n

\n\tI felt like people had forgotten about Snoop at that time, and they didn\u2019t appreciate him \u2014 but I did. When I get into business, I find a problem. Snoop is one of the biggest artists in the world. I felt if he got around, [that would change]. All you need is one person is to believe in you. That\u2019s what I did with Snoop. I said, \u201cI believe in you; let\u2019s go get this money. You\u2019re gonna get back to where you need to be at.\u201d Snoop did everything we said we were gonna do. He fulfilled his obligation, and I taught him about the music business, and told him to start his own company.<\/p>\n

\n\tI showed him how to do it, and the rest is history. He went from being a student to the boss. He\u2019s a great teacher now. You got people wanting to follow the things he does now. It ain\u2019t just about music \u2014\u00a0and I showed him that product outweighs talent. You gotta be able to diversify your portfolio. There\u2019s no bigger star that comes from hip-hop than Snoop Dogg. We laugh about it all the time, \u201cRemember when people was doubting Snoop?\u201d\u00a0<\/p>\n<\/p>\n

\n\tHow was it balancing being a dad to Lil\u2019 Romeo, but also guiding him to stardom at such a young age?<\/p>\n

\n\tWhen you look at father and son relationships, you see all these father and sons getting together. We were probably some of the first in hip-hop that were real father and son. Look at basketball now with [Jalen] Brunson and his dad \u2014 I played against his dad \u2014 and I was excited to see that. Look at LeBron and his kids, look at Deion Sanders and his kids or LaVar Ball and his kids. These are the negative cycles that we been breaking.\u00a0<\/p>\n

\n\tRomeo had a crazy run in the early 2000s. He had hits and a show on Nickelodeon. I saw he won best rap artist at the Billboard Music Awards in \u201801.<\/a><\/p>\n

\n\tWhat makes him so great, he\u2019s like me and he\u2019s not gonna stop. He\u2019s gonna figure out a way. I love that he\u2019s letting God lead him on the journey. He\u2019ll be successful in whatever he does. He paid the dues. People don\u2019t even know the dues he paid in music, basketball and life. Even as a dad, too. He knows what he\u2019s gotta do. He got it at a young age, because he listens, and knows I\u2019ve got his back.\u00a0<\/p>\n

\n\tAnother person who credits you as a father figure<\/a> in his life is DeMar DeRozan. He speaks so highly of you as a coach during the AAU days and having him over your house.<\/p>\n

\n\tI had DeMar starting in 6th or 7th grade. I seen there was something different for him. It all happened once he got in college, but he stood out. We played the Kevin Durants and Kevin Loves and we beat them. DeMar won the dunk contest in 8th grade over 17-year-olds. Seeing DeMar living in Compton, I had him come around Rome and us to get away from that. He had a chance to see other stuff. The way he\u2019s living now and raising his family, he\u2019s seen all this before. He\u2019s seen mansions and nice cars, so he\u2019s not living for that.<\/p>\n

\n\tThere were so many crews led by A-list artists or executives in hip-hop throughout its history. Why do you think that\u2019s eroded these days?<\/p>\n

\n\tI think with all the negativity in rap now. Everybody\u2019s beefing, and as soon as you get a Black CEO of a company, everyone thinks you owe them something. Back then, I feel like people respected, like, \u201cThis guy is the one that went out and hustled and made the money and now he\u2019s able to put me on.\u201d This generation now feels like they put themselves on. Back then, somebody had to help you. You needed somebody to invest in you. You couldn\u2019t say you did it on your own.<\/p>\n

\n\tNow you could go online, and you might have a hit record or go viral. People think they made it. How much money does it make? I hear people say they got 1 million streams, but how much money do you make? This generation doesn\u2019t know. You got a million followers, but what\u2019s that mean? And people just want to go viral, so I\u2019m like, \u201cYou don\u2019t want to make no money?\u201d You gotta change that mindset.\u00a0Use virality as a tool, but now start selling these T-shirts. How do you grow and change that? You need to study the people who came before. You gotta be in it for more than just going viral.<\/p>\n

\n\tDo you feel like there was backlash for your music career as to why you didn\u2019t make the NBA after playing in pre-season?<\/a><\/p>\n

\n\tIt was definitely music. If they had social media back then, I\u2019d probably still be in the league, because of the hard work I put in. You could talk to Steve Francis; you could talk to Baron Davis. I practiced with all these guys for years.\u00a0<\/p>\n

\n\tI saw something you said in the No Limit docuseries about Vince Carter\u2019s agent getting in trouble, which led to them shying away from you.<\/p>\n

\n\tAt that time, they didn\u2019t really want me, because they had too much negative publicity. So when you go back and do the research, you\u2019ll see what happened with Vince Carter\u2019s agent. I put the work in. If I\u2019m the last cut on the team, most last cuts come back. I was like, \u201cI\u2019m cool, because I\u2019m better than two or three guys you kept.\u201d\u00a0<\/p>\n

\n\tIt was cool to see you bridge hip-hop and wrestling with WCW<\/a>. How did that happen?<\/p>\n

\n\tWe threw a birthday party for Silkk [the Shocker] at a wrestling match. One of the wrestlers said, \u201cOh Master P, you a country boy!\u201d I was like, \u201cWho\u2019s he talking to?\u201d When that happened, it all clicked. I\u2019m like, \u201cOkay!\u201d That\u2019s how I got into it. I always got a lot of big Soldiers with me. They went in there and trained and it took them six months to get to where they were at, and the rest is history. There was nobody in hip-hop in wrestling at the time. I was like, \u201cOkay, it\u2019s time to take that over too!\u201d<\/p>\n

\n\tWhat is the legacy of No Limit?<\/p>\n

\n\tThe legacy of No Limit is not giving up and working hard. It don\u2019t matter where you\u2019re at; you could shake back from anything. Life is like a see-saw; you go up and down. As long as you\u2019re up more than you\u2019re down. None of this stuff you could take with you. If you make an imprint on this planet doing the right thing, you\u2019ve got nothing else to worry about. If they close the door, I\u2019m going through the window.<\/p>\n


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