{"id":820336,"date":"2026-08-20T22:22:11","date_gmt":"2026-08-20T22:22:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/820336\/"},"modified":"2026-08-20T22:22:11","modified_gmt":"2026-08-20T22:22:11","slug":"joe-burrow-treating-2026-season-like-its-now-or-never","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/820336\/","title":{"rendered":"Joe Burrow treating 2026 season like it&#8217;s &#8220;now or never&#8221;"},"content":{"rendered":"<p>After reaching Super Bowl LVI in 2021 and the AFC Championship Game in 2022, the Bengals have missed the postseason in each of the last three years.<\/p>\n<p>It\u2019s not a surprise that Joe Burrow would believe that needs to change in 2026. The quarterback has talked a lot this offseason about championship aspirations.<\/p>\n<p>But he made that even more explicit during his Thursday press conference after the Bengals\u2019 joint practice with the Bears.<\/p>\n<p>When asked if he\u2019s treating 2026 as a \u201cnow or never\u201d season, Burrow replied, \u201cThat\u2019s how I\u2019m treating it, for sure. <a class=\"Link\" href=\"https:\/\/www.youtube.com\/watch?v=0ylkyaN2yJU\" target=\"_blank\" rel=\"noopener nofollow\">That\u2019s how I\u2019m treating it<\/a>.\u201d<\/p>\n<p>Why is Burrow so comfortable talking about having championship aspirations in mid-August?<\/p>\n<p>\u201cI\u2019m trying to put it out into the world. I\u2019m trying to manifest it,\u201d Burrow said. \u201cI\u2019m trying to show our guys the urgency that I have and that I want us to have as an organization to go and make it happen.<\/p>\n<p>\u201cYou can keep pushing it down the road, or you can talk about it now and say, \u2018This is the year.\u2019 And I\u2019m tired of saying, \u2018Next year, next year, next year.\u2019 This is it. Life is too short to keep pushing things down the road. I\u2019m trying to instill some urgency and some intensity in everybody to go and be great every day and try to go make it happen.\u201d<\/p>\n<p>Burrow at first said he wasn\u2019t sure if his teammates were feeling that urgency, though he mentioned veteran teammates have spoken in front of the team about it. He somewhat changed his tune at the end of his own answer.<\/p>\n<p>\u201cI more so do it with my actions and individual conversations,\u201d Burrow said. \u201cBut, everybody feels it \u2014 all the veterans that have come in and have been here feel it and want to go and do it.\u201d<\/p>\n<p>So what will it take for the Bengals to truly be a championship-level club?<\/p>\n<p>\u201cYou\u2019ve got to have a really close-knit team,\u201d Burrow said. \u201cYou\u2019ve got to have at team that trusts each other. You\u2019ve got to have a team that wants to go to war for each other and fight for each other \u2014 wants to hang out off the field, wants to play games in the locker room, wants to sit with each other at lunch and have deep conversations. And you have to have great players and great coaches, obviously. But that\u2019s not necessarily \u2014 a lot of teams have great players and great coaches, that\u2019s not necessarily what does it.<\/p>\n<p>\u201cWe\u2019re working really hard for it,\u201d Burrow added. \u201cThe urgency is very high in the locker room. You can feel it. It\u2019s palpable. We have to be more consistent on offense. We have to \u2014 our standard is so high, but it\u2019s so high because of what we\u2019ve done and what we can do. So, I\u2019m going to continue to push that and we\u2019re going to keep getting better and see where we\u2019re at Week 1. But I\u2019m so excited for it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"After reaching Super Bowl LVI in 2021 and the AFC Championship Game in 2022, the Bengals have missed&hellip;\n","protected":false},"author":2,"featured_media":820337,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[349,99],"class_list":["post-820336","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/820336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=820336"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/820336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/820337"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=820336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=820336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=820336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}