{"id":826678,"date":"2026-08-26T17:54:10","date_gmt":"2026-08-26T17:54:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/826678\/"},"modified":"2026-08-26T17:54:10","modified_gmt":"2026-08-26T17:54:10","slug":"gym-shakes-maker-applied-nutrition-lifts-target-on-protein-hype","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/826678\/","title":{"rendered":"Gym Shakes Maker Applied Nutrition Lifts Target on Protein Hype"},"content":{"rendered":"<p class=\"is-style-dek wp-block-paragraph\">Growing appetite for protein is providing a major boost to sports nutrition firms as both GLP-1 users and health-conscious consumers increasingly opt for protein-rich products <\/p>\n<p class=\"wp-block-paragraph\">(Bloomberg) \u2014 Sports nutrition company Applied Nutrition Plc upgraded its profit guidance as continued demand for protein-rich products brightens its outlook.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The maker of workout supplements now expects adjusted earnings before interest, taxes, depreciation and amortization for fiscal 2026 to be ahead of market expectations, after revenue jumped 50% to \u00a3160 million ($218 million). It also expects fiscal 2027 earnings to exceed current analyst estimates, it said in a statement on Wednesday.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Trading momentum in 2026 was \u201cexceptional,\u201d Panmure Liberum analyst Wayne Brown said, adding that progress in the US market and new retailer deals should support this solid performance into 2027.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"546\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/08\/shake-chart-788x546.webp\" alt=\"chart showing protein shake sales\" class=\"wp-image-165561\"  \/>source: Bloomberg<\/p>\n<p class=\"wp-block-paragraph\">Growing appetite for protein is providing a major boost to sports nutrition firms. Rival Glanbia Plc hiked its profit guidance earlier this month, as both GLP-1 users and health-conscious consumers increasingly opt for protein-rich products.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Applied Nutrition said margins are expected to decrease slightly next year, squeezed by higher prices for whey, the byproduct separated from milk curds during dairy production and a key ingredient in protein powder.\u00a0<\/p>\n<p>More from ATN<\/p>\n","protected":false},"excerpt":{"rendered":"Growing appetite for protein is providing a major boost to sports nutrition firms as both GLP-1 users and&hellip;\n","protected":false},"author":2,"featured_media":826679,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[97,269],"class_list":["post-826678","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-nutrition"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/826678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=826678"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/826678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/826679"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=826678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=826678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=826678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}