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As Apple reportedly gears up to announce its first foldable iPhone on September 9, Bloomberg reports that IDC has a bullish outlook on the device\u2019s performance during its first year. Here are the details.<\/p>\n
IDC bullish on iPhone Ultra first-year shipments<\/p>\n
Next month at its \u201cSurprise and shine\u201d event<\/a>, Apple is widely expected to announce its first book-style foldable iPhone, which rumors say could cost roughly $2,500.<\/p>\n Despite years-long skepticism around the category, Counterpoint Research recently forecast<\/a> that book-type devices will account for 76% of global foldable smartphone shipments in 2026, up from 52% in 2025, with Apple\u2019s entry helping drive overall market growth of 21% year over year.<\/p>\n Now, IDC (via Bloomberg<\/a>) is out with an equally optimistic look at just how many foldable iPhones it expects Apple to ship in its first year of availability.<\/p>\n Bloomberg reports that, according to IDC\u2019s senior research director, Nabila Popal, Apple is expected to \u201cdeliver more than 10 million shipments in its first year,\u201d despite its steep price tag.<\/p>\n For reference, Samsung\u2019s new Galaxy Z Fold 8, which features a passport-like aspect ratio similar to the one Apple is reportedly planning for its foldable iPhone, starts at $1,899 with 256GB of storage and 12GB of RAM.<\/p>\n A recent Counterpoint Research report noted that while Samsung led the foldable smartphone market in 2025 with a 40% share, its share is expected to drop to 32% in 2026, with Apple projected to capture 25% of shipments in 2026 alone.<\/p>\n It is important to note that while Counterpoint\u2019s projection covers only the 2026 calendar year, IDC\u2019s estimate of more than 10 million shipments spans the foldable iPhone\u2019s full first year of availability.<\/p>\n That said, both reports point to an optimistic outlook for the iPhone Ultra<\/a>\u2019s performance.<\/p>\n Looking ahead, IDC notes that Apple\u2019s entry into the foldables market will help \u201cavert a double-digit percentage decline for foldables this year,\u201d adding that this category \u201cwill grow 12.6% this year and accelerate to an 18% increase next year.\u201d<\/p>\n IDC also predicts that Apple \u201cwill eventually account for 40% of all foldable shipments in 2027.\u201d<\/p>\n To read Bloomberg\u2018s full report, follow this link<\/a>.<\/p>\n Worth checking out on Amazon<\/p>\n
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