{"id":827633,"date":"2026-08-27T14:10:08","date_gmt":"2026-08-27T14:10:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/827633\/"},"modified":"2026-08-27T14:10:08","modified_gmt":"2026-08-27T14:10:08","slug":"us-coffee-group-beekeeper-gets-backing-from-nba-stars","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/827633\/","title":{"rendered":"US coffee group Beekeeper gets backing from NBA stars"},"content":{"rendered":"<p>                                    <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/08\/beekeeper-430x241.jpg\" alt=\"\"\/><\/p>\n<p>                                    Credit: Beekeeper Coffee \/ LinkedIn.com<\/p>\n<p class=\"drop-cap\">Beekeeper Coffee, a US RTD coffee brand, has received investment from a group of NBA players including Draymond Green and Anthony Davis.<\/p>\n<p>The investment size and other financial terms were not disclosed.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.just-drinks.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/img\/globaldata_marketing_solutions_logo.svg\" alt=\"\"\/> Discover B2B Marketing That Performs <\/p>\n<p>\n\t\t\t\t\t\tCombine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.\n\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/www.globaldatamarketingsolutions.com\/\" class=\"gms-find-out-more\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t\t\t\tFind out more <\/a><\/p>\n<p>New investors in the brand include NBA players Zach LaVine, Fred VanVleet and De\u2019Aaron Fox.<\/p>\n<p>The funding round also drew in founder and CEO of sports agency Klutch Sports Group Rich Paul, golfer Min Woo Lee, entrepreneur Matthew Pritzker and NFL player Jared Goff.<\/p>\n<p>In a statement, the company said the funding will \u201cfuel Beekeeper\u2019s rapid retail expansion, ongoing product innovation, and culture-forward marketing initiatives\u201d.<\/p>\n<p>Beekeeper also told Just Drinks, its priorities over the next six to 12 months will centre on expanding the business through big-box retailer Target, as well as online and through \u201cthe natural grocery channel\u201d.<\/p>\n<p>Its retail footprint also includes Wegmans and The Fresh Market. It also sells online through Thrive Market and Gopuff.<\/p>\n<p>In the statement, investor Rich Paul said: \u201cBeekeeper is addressing a clear open space in the coffee category with a fresh perspective that aligns with the evolving preferences of a younger generation of consumers. <\/p>\n<p>\u201cThere\u2019s a significant opportunity in ready-to-drink coffee for a brand that delivers simplicity, quality and culture in equal measure. The team at Beekeeper is well-positioned to lead that growth, and I\u2019m excited to be part of what\u2019s next for the category.\u201d<\/p>\n<p> Beekeeper told Just Drinks it sees there being an \u201copen space\u201d around \u201cbuilding a beverage brand for the next generation (i.e. the fourth wave of coffee consumer) who is primarily seeking lifestyle, community and product innovation\u201d.<\/p>\n<p>The brand\u2019s products are already stocked in more than 2,500 outlets across the US.<\/p>\n<p>Founded in September 2023 by Fara Leff, Paul Rivera, David Creech, Andrew Forbes and Nate Forbes, Beekeeper produces RTD lattes in flavours such as mocha, caramel and hot honey. <\/p>\n<p>It produces its drinks in St. Paul, Minnesota.<\/p>\n","protected":false},"excerpt":{"rendered":"Credit: Beekeeper Coffee \/ LinkedIn.com Beekeeper Coffee, a US RTD coffee brand, has received investment from a group&hellip;\n","protected":false},"author":2,"featured_media":827634,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[355,99],"class_list":["post-827633","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/827633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=827633"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/827633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/827634"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=827633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=827633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=827633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}