{"id":830579,"date":"2026-08-30T06:34:24","date_gmt":"2026-08-30T06:34:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/830579\/"},"modified":"2026-08-30T06:34:24","modified_gmt":"2026-08-30T06:34:24","slug":"tonic-partners-with-mattel-to-launch-limited-edition-barbie-hot-wheels-and-thomas-friends-childrens-vitamin-range","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/830579\/","title":{"rendered":"Tonic partners with Mattel to launch limited edition Barbie\u2122, Hot Wheels\u2122 and Thomas &#038; Friends\u2122 children&#8217;s vitamin range"},"content":{"rendered":"<p style=\"font-weight: 400;\"><img data-lazyloaded=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-183653 size-medium\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/08\/Hot-Wheels-and-Barbie-Pack-Shots-300x189.png\" alt=\"Tonic\" width=\"300\" height=\"189\"  data-\/>Tonic has partnered with Mattel to launch a first-of-its-kind range of children\u2019s vitamins featuring Barbie\u2122, Hot Wheels\u2122 and Thomas &amp; Friends\u2122, bringing three of the world\u2019s best-loved children\u2019s brands to the UK\u2019s fastest-growing vitamin range.<\/p>\n<p style=\"font-weight: 400;\">The new partnership, which launches on 28th August, sees Barbie\u2122 and Hot Wheels\u2122 join Tonic\u2019s bestselling Kids Multi Gummies for the first time, alongside a Thomas &amp; Friends\u2122 edition of its Baby Vitamin D3 Drops.<\/p>\n<p style=\"font-weight: 400;\">By bringing together Tonic\u2019s trusted vitamins with brands that generations of families know and love, the partnership aims to make it even easier for parents to build healthy routines that kids enjoy.<\/p>\n<p style=\"font-weight: 400;\">The limited edition range gives Tonic\u2019s bestselling products a Mattel makeover, with new flavours, shapes and collectible packaging, while keeping the nutritional formulation and RRP the same as the core range. Tonic Barbie\u2122 Kids Multi Gummies come as heart-shaped, cherry-flavoured gummies in a collectable Barbie\u2122 glass jar, while the Hot Wheels\u2122 edition features orange-flavoured, wheel-shaped gummies in a collectible tub. The partnership also includes Tonic Thomas &amp; Friends\u2122 Baby Vitamin D3 Drops, delivering the same NHS-recommended daily dose in limited edition Thomas &amp; Friends\u2122 packaging.<\/p>\n<p style=\"font-weight: 400;\">More than 100,000 families already trust Tonic\u2019s Kids Multi Gummies, which contain 14 vitamins, minerals and plant extracts to help support normal growth and development, immunity, cognitive function, and healthy bones and teeth. Like the rest of the Tonic range, none of the products have any added sugar, artificial sweeteners or junk..<\/p>\n<p style=\"font-weight: 400;\">The launch follows another year of rapid growth for Tonic, which is now stocked across all major UK supermarkets and has become one of the UK\u2019s fastest-growing vitamin brands.<\/p>\n<p style=\"font-weight: 400;\">Sunna van Kampen, founder of Tonic Health, says: \u201cParents already trust Tonic to cover the gaps in their kids\u2019 diets without the sugar and junk hiding in most kids\u2019 vitamins. Partnering with Mattel brands that families already know and love means we get to keep that same trusted formula, but make the daily habit something even more exciting for kids, whether that\u2019s a Barbie tub on the side, Hot Wheels gummies shaped like actual wheels, or a Thomas &amp; Friends drop bottle at breakfast.\u201d<\/p>\n<p style=\"font-weight: 400;\">Tonic Barbie\u2122, Tonic Hot Wheels\u2122 and Tonic Thomas &amp; Friends\u2122 products launch on 28th August across Tonic direct-to-consumer, Amazon and selected retail partners, priced the same as Tonic\u2019s existing ranges. Available while stocks last.<\/p>\n","protected":false},"excerpt":{"rendered":"Tonic has partnered with Mattel to launch a first-of-its-kind range of children\u2019s vitamins featuring Barbie\u2122, Hot Wheels\u2122 and&hellip;\n","protected":false},"author":2,"featured_media":830580,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[97,269],"class_list":["post-830579","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-nutrition"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/830579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=830579"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/830579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/830580"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=830579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=830579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=830579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}